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How
To Replace Your Regular Income In 30 Days Flat!
Copyright 2007 by Willie Crawford
Did you come on-line
looking for a way to supplement your regular
income? Did you hope to do as I did and completely
replace that
unfulfilling, dead-end, depressing, old JOB?
One of my mentors once explained to me that most people
who
start an on-line business actually want to do something
I teach
people to do every day. That is - generate $3000 - $5000
per
month from a simple product that they quickly and easily
create.
Many people just want enough extra money to pay all of
the bills
and not feel like they are constantly RUNNING just
to keep up
with life!
If I just described you, here's how to do it... as easy
as 1-2-3:
First, find a topic that a lot of others would like to
know more
about, something that they are already searching for
more
information on. This could be related to their health,
family,
security, being liked, being happy, better
relationships, better love
life, or even their pets.
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Confirm that this
is a topic that a lot of people are talking
about,
and that there are questions you could answer in
an information
product... a booklet, ebook, audiotape, etc.
If you are not qualified to answer the questions
that they're
asking, can you research the topic or find an
expert to interview?
Survey your potential customers to find out what
they really want
to know about the topic of interest. They'll
TELL YOU what they
want to know. Then all you really have to do is
answer their
questions. To create a can't-lose product, you
let them tell you
what they are interested in, and then you
provide it!
A tool I use everyday for gathering this data is
called the ASK
database. It allows you to automatically
conduct these surveys
and analyze the data. You can take a look at
this tool and use
the special trial I've arranged for you at:
http://www.askdatabase.com/Willie/
After you know what they want to know you
simply gather the
information and compile it into an information
product. It doesn't
have to be anything elaborate. I have a friend,
Paulette Ensign,
who wrote a simple tips booklet entitled "110
Ideas for Organizing
Your Business Life." She's sold almost 1
million copies without
spending a PENNY on advertising. That's how easy
this can be.
If you'd like to know more about how Paulette
does this, I've
actually arranged for her to teach you how you
can do it too. She
does periodic tele-classes where she steps you
through the
process. You can register for her next tele-class
at:
http://WillieCrawford.com/paulette.htm
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As you create this simple
info-product, you create a one-page
website telling your customers how and why your product
makes
their lives better. This product does solve one of their
problems,
or helps them avoid a pain, doesn't it? If not, don't
bother creating
it - it won't sell!
Sign up for a Paypal account at Paypal.com and you have a
built-in way to accept orders from your website. Paypal is
one way
for you to accept credit card and electronic check orders.
It's not
the absolute best way, but is a quick, inexpensive way.
Later you
can expand to a regular merchant account and integrated
shopping cart. You can do this after you've proven the
demand
for your product exists.
How do you prove the demand for your product in the first
place?
The simplest way is to run a test campaign at the
pay-per-click
search engines. Spend just a few dollars on a Google AdWords
campaign. This allows you to refine your website copy and
confirm that people are willing to pay for your information
and even
how much they're willing to pay.
As you run this AdWords campaign, you make minor changes to
your webpage to test price sensitivity and what wording on
the
page works best. Google AdWords is the single fastest way
that
I know of to drive highly targeted traffic to your website.
You can
literally, have visitors coming to your website within
half-an-hour of
setting up the site.
I won't explain AdWords here in this article since it would
take
MUICH too long. Instead I will recommend the book where I
first
learned most of what I know about AdWords from. This is a
book
by Perry Marshall called "The Definitive Guide to Google
AdWords."
You can get it and even a free 5-day e-course at:
http://www.1shoppingcart.com/app/aftrack.asp?afid=138586
Also, I encourage you to learn more about the hundreds of
ways
that you can increase the "conversions" on your website.
Something as simple as changing one word in a headline, or
ending the price in the number 7 rather than 5, can increase
your
sales by 50 times. However, this is something that you have
to
test and refine. To learn all that I know about website
conversions,
simply visit:
http://TheRealSecrets.com
Fast-forward 20 days... and you have your simple booklet
which
you're selling from your website. You're selling it for
$19.97, and
$17.97 of that is profit since it's digitally delivered.
Your customers
just download it to their computer and your expenses are web
hosting, credit card processing, and your AdWords traffic
generating campaign.
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If you sell a measly 6
copies a day that's over $100 a day. That
$3000 per month is more than many people I know are earning
at a "regular job," and you'll be making it while sitting
around
watching television!
Through testing little things on your webpage and in your
AdWords
listing, you double it to 12 copies a day and you’re at
$6000 per
month. You've just replaced that job and you can do it in
30 days
or less. The secret is totally immersing yourself in the
project,
otherwise it will probably take longer.
After you've done this simple plan once, you'll see that you
can
really do it over and over again. You can create a whole
series of
these booklets and market them from a whole series of
websites.
People do it all the time. I do it all the time :-)
All of the elements of the plan laid out above are critical
though.
Miss any of them and the plan is destined to fail. Most
people
putting a similar plan into action miss verifying that there
IS a
demand for their product idea.
Many people also create the perfect product, but market it
poorly.
Their website doesn't convert well because they just throw
something up and start driving traffic to it. Once you have
visitors
coming to your website you MUST test the various elements in
order to improve the percentage of visitors who turn into
customers.
There are tens of thousands of really great products "dying
on the
vine" due to poor marketing!
This is a proven plan that I often have my mentoring clients
implement. I coach them through the process, but this is
what they
do. It works for them and it will work for you. It doesn't
happen by
itself, but just a thorough examination of the entire plan
should
convince you that it does work. Now you only need to
implement it!
ABOUT THE AUTHOR:
Willie Crawford has been teaching others how to
build an on-line
business since late 1996. Frequently featured in
radio, magazine
and newspaper articles and interviews, Willie
teaches the average
guy what the top marketers are doing but seldom
talking about.
Willie provides detailed how to information in
his newsletter,
through his personal coaching, and at his annual
how to workshop.
Learn more at:
http://InternetMarketingHowToWorkshop.com
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