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First Impressions
Copyright 2007 By Bob Osgoodby
First impressions are extremely important if you hope to
do
business on the Web. After you refine your ads, and if
you make
your pitch to a targeted group, you will start to get
visitors
to your web site. Here is where many would be
entrepreneurs
drop the ball.
Putting up a web site is not a difficult task, but
designing a
good one is, and if you don't pay attention, it might be
working
against you. Think about it, the web site is not only
the first
impression of you and your business, it is crucial to
your
success or failure.
People don't waste a whole lot of time when visiting a
site. If
it isn't professional looking, they may just "click
away". While
looks are important, you must spend time on developing
good
copy.
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Chris's General Info |
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Chris Agostarola
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 123 Friends
Member since 2/16/2007 |
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Copy written by affiliate programs has been seen
over and over,
and while it may have been effective at one
time, it is so
overused that people immediately recognize it
for what it is.
In addition to good copy which of course, has no
spelling,
grammar or punctuation errors, it has to clearly
state what you
are offering. Many web sites offer a real
challenge to try to
figure out what they are trying to sell. The
offer should be
the first thing they see. The information must
also flow
logically, and not leave a lot of questions
unanswered.
Equally important is obvious contact
information. A physical
address, and an email address go a long way to
assuaging any
fears someone may have.
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In addition to complete information
on your offer, it must have
a call to action, which entices the visitor to purchase from
you. It must also have an order form, or instructions that
are
easy to follow. It is also a real plus to let the prospect
know
a little bit about you. Your picture on the site can help
instill confidence.
If you have someone design the site for you, remember that
their
expertise is in web site design, and most likely they will
know
little, if anything, about your business. They can construct
the
site and make it look good, but the copy and information
flow is
your responsibility. You should always take a break from the
copy writing, and if at all possible, have someone else
proof
your work for grammar. Also you have to be careful of words
that pass spell check, but are actually incorrect usage.
Don't
confuse words like "there" and "their".
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Once you have the basic framework
finished, it is now time to
test it. Try to corral as many people as possible to review
it.
Is it clear and an effective presentation? You should
probably
avoid friends unless you are sure they will give you an
honest
evaluation.
The first impression your web site makes is crucial to
success.
If people have to "jump through hoops" to find out about
your
offer, or if it doesn't portray a professional image, the
odds
are they won't buy.
ABOUT THE AUTHOR:
Did you know that subscribers to Bob Osgoodby's
Free Ezine the
"Tip of the Day" get a Free Ad for their
Business at his Web
Site? Great Business and Computer Tips - Monday.
Wednesday. And
Friday. Instructions on how to place an ad are
in the Newsletter.
Subscribe at:
http://adv-marketing.com/business/subscribe2.htm |
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