How To Make Your Sales Letters Bullet
© 2002 Mike Jezek.
I'm going to show you in the next few moments how to
make your sales letters and direct mail several times more
powerful. In fact, what I'm about to emphasize to you may
enable you to eat more of your competitors market share.
Every time before you sit down to write your sales letters
or direct mail take out a sheet of paper and think of every
possible objection your prospect could come up with to avoid
buying your product or service. This may take a while and it
may seem a pain at first but I assure you that this is
incredibly important. After you have come up with every
possible reason why your prospects may say no to your offer,
stop and consider any possible objections that may come up
related to your specific industry or specific tastes of your
target market. In other words, would your market be more
inclined to buy only brand name products or services, would
your market be more inclined to buy only a more attractive
product over a less attractive one irregardless of quality?
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Ok, now let's say you've done all of the above. Here's
what you do next. Think very carefully about how you'd
overcome those objections to persuade Mr. Prospect to buy or
respond. Most companies with a winning sales force have a
team come in and create answers to every possible objection
a prospect may raise. And they create what's called a Script
Book. In fact, companies with top-notch sales teams keep
their Script Books secret. Some even place their Script
Books in safes. Why? The scripted answers to every objective
Mr. Prospect may raise are worth their weight in gold if
their answers to a prospect's objection works. In direct
sales, you must become a master of knowing every objection
your prospects have and be able to articulately overcome
every one of those objections. And so it is the same with
copywriting. Copywriting is nothing more than salesmanship
in print. When you craft copy that overcomes objections,
you're going to be light years ahead of your competition.
Most people won't even take the time to do this! Your
homework is to know the objections your market has, like you
know the back of your hand, and craft irresistible answers
to overcome those objections. After all, if everyone of Mr.
Prospect's objections are overcome, logic would tell him he
should invest in your product or service. Get to work.
YOURS FREE! Get a free evaluation of your sales letters and
direct mail. Find out where your copy is weak and what you
need to immediately do to make it sell more. No obligation.
Here's my website: www.irresistiblecopywriting.com Go ahead
and find out where your copy is weak and whether it's going
to work. After all - it's free! -Psychological Sales Letter
Specialist (TM) Mike Jezek. Copyright 2002 Mike Jezek. All
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