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Marketing Ethics and the Internet
Copyright 2007 by Forrest
Hagstrom
When selling products online, it is necessary to use
powerful words in your sales materials to get the
readers attention. Doing this will pull the reader into
the sales copy, will stimulate their interest and desire
for your product or service and finally, will propel
your potential customer into taking the action you want,
which is usually to click the buy button or to sign up
for whatever you may be offering such as a newsletter,
mailing list, priority announcement list etc.
This is a successful and well-known strategy in
copywriting and used by successful marketers known as
the "AIDA" principle which, is an acronym for Attention,
Interest, Desire and Action.
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Ricky R Sean
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Member since 3/22/2007 |
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Properly learning and applying this strategy will give you a
major advantage when trying to grow your business however,
there is an increasing number of marketers who over-hype
their sales copy to the point where they are actually making
false claims and promising benefits the product either
doesn't provide or just barely touches on what has been
promised.
Unless you are already familiar with the merchant and the
quality of his/her usual offerings or are following the
recommendation of a trusted source, you may want to take
some extra steps to make sure your online buying experience
will be a good one.
Do a check on the merchant's website and if there is
anything you don't understand or, if you have any questions
about the product and it's benefits then simply contact
customer support.
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A reputable merchant should have their contact info posted
somewhere at the site and by contacting them, you will
notice the degree of professionalism and the level of
support you will likely have if you should purchase the
product. This tactic should be a good indicator in telling
you if you should steer clear.
You may also want to visit popular forums within the related
niche to see what others are saying about the product.
People are usually more than happy to share their
experiences and there may already be on-going discussions or
you can start your own thread to ask if anyone has
experience with the product.
In closing, it is important to remember that common sense is
still the order of the day and the practice of healthy
skepticism will go a long way to making sure you will be
happy with what you have paid for. If the claims made sound
too outrageous to be believable, there is a good chance
those claims have been grossly exaggerated or are not true.
ABOUT THE AUTHOR:
Forrest Hagstrom is an online marketer, CEO of
Impetus Marketing and the publisher of "The
Impetus Driving Force Report" a weekly
newsletter bringing you the latest trends in
Internet Marketing, recommended resources and
"How To" advice with an emphasis on getting
started and growing your business.
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http://www.ImpetusMarketing.com |
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