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Vol. 2 issue #239 June 21, 2007



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Marketing Ethics and the Internet
Copyright 2007 by Forrest Hagstrom

When selling products online, it is necessary to use powerful words in your sales materials to get the readers attention. Doing this will pull the reader into the sales copy, will stimulate their interest and desire for your product or service and finally, will propel your potential customer into taking the action you want, which is usually to click the buy button or to sign up for whatever you may be offering such as a newsletter, mailing list, priority announcement list etc.

This is a successful and well-known strategy in copywriting and used by successful marketers known as the "AIDA" principle which, is an acronym for Attention, Interest, Desire and Action.

[Send SMS Message] [Send Me A Message] [Invite Me To Be Friends]
Ricky's General Info

Ricky R Sean   
Ricky Sean (user id: rickypro) is offline. Last login: 4/30/2007 7:27:09 PM 49 Friends
Member since 3/22/2007
Mr. Ricky Sean
Gender Male
Location Bothell, WA, United States
Interests E-Business, Friends, Self-Development
Company Russ Dalbey
URL View Russ Dalbey's web site
Industry Investing

Properly learning and applying this strategy will give you a major advantage when trying to grow your business however, there is an increasing number of marketers who over-hype their sales copy to the point where they are actually making false claims and promising benefits the product either doesn't provide or just barely touches on what has been promised.

Unless you are already familiar with the merchant and the quality of his/her usual offerings or are following the recommendation of a trusted source, you may want to take some extra steps to make sure your online buying experience will be a good one.

Do a check on the merchant's website and if there is anything you don't understand or, if you have any questions about the product and it's benefits then simply contact customer support.

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A reputable merchant should have their contact info posted somewhere at the site and by contacting them, you will notice the degree of professionalism and the level of support you will likely have if you should purchase the product. This tactic should be a good indicator in telling you if you should steer clear.

You may also want to visit popular forums within the related niche to see what others are saying about the product.

People are usually more than happy to share their experiences and there may already be on-going discussions or you can start your own thread to ask if anyone has experience with the product.

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In closing, it is important to remember that common sense is still the order of the day and the practice of healthy skepticism will go a long way to making sure you will be happy with what you have paid for. If the claims made sound too outrageous to be believable, there is a good chance those claims have been grossly exaggerated or are not true. 


Forrest Hagstrom is an online marketer, CEO of Impetus Marketing and the publisher of "The Impetus Driving Force Report" a weekly newsletter bringing you the latest trends in Internet Marketing, recommended resources and "How To" advice with an emphasis on getting started and growing your business.

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