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Not Sure If Your Online Advertisement is
Working?
© 2002
Karen Fegarty
Without tracking, your online advertising is just a shot
in the dark. Many new and seasoned marketing individuals
spend significant dollars on banner advertisements, ezine
ads, and other online media, but do not know which ads have
brought them the greatest success. The following is a list
of online advertising methods that you may or may not be
using. It is important to track all of your online
advertisement. This is the only way to determine which
method works best for you and where you should spend your
hard earned dollars.
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Site links
· Articles
· Ezine advertisement
· Banner ads
· Signatures Tag
· Forum postings
· Email marketing promotions
· FFA postings
· Free Classified listings
· Paid Classified listings
· Surveys
· Auto responder
· Pay-per-click listing
· Reciprocal link
How do you track your advertising? There are basically two
ways of tracking your advertising; sign up for a service or
purchase ad tracking software to install on your server.: A
service such as ezTrackZ http://www.eztrackz.com
will manage all aspects of your tracking on their servers.
This is a web-based tool that will allow you to quickly
create your tracking links and report your results in
real-time. Other examples of service based ad tracking are
Hypertracker http://www.hypertracker
and Roibot's Ad tracker http://www.roibot.com/r.cgi?R16915.
Cost varies from $17 per month to $67 per year depending on
which service you choose. You can also purchase software
such as AdTrackZ http://www.adtrackz.com
to manage your own tracking. Software like AdTrackZ must be
installed and managed on your server and is available for a
one-time cost. Which ever method you choose, start now and
stop wasting valuable time and dollars on unsuccessful
advertising.
And best of all Adlandpro
Gold Member which offers you tracking tools plus other
marketing ideas.
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Karen Fegarty is a professional marketer working with both
MailWorkZ and ezTrackZ. Check out the ezTrackZ product at http://www.eztrackz.com.
and MailWorkZ’s flagship email marketing tool., Broadc@st
at http://www.mailworkz.com
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