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Get
Noticed And Stand Out From The Crowd?
Copyright 2007 by Joshua Rose
Several years ago, I went whale watching in Bar Harbor,
Maine, while on a family vacation. I remained in the
large, central cabin with my poor seasick infant son
when a whale was finally spotted.
The Captain announced, "Whale to the starboard", and a
mini-stampede of about 70 tourists scampered over just
in time for the briefest of glimpses as it quickly
submerged again. Everyone jostled and jockied for
position to get the perfect camera shot for when that
darn whale resurfaced.
But of course, it wasn't going to work out this way.
"Whale to the port side", announced the Captain, and the
stampede to the other side literally rocked the boat.
Naturally, the whale had disappeared by then as well.
This went on like this. back and forth, for about twenty
minutes. The whale seemed to be toying with human nature
-- the tendency for people to do what everyone else was
doing.
And EVERYONE was zigging when they should have been
zagging. There were no "individuals". They moved as a
group in their futile quest to snap off a clear and
revealing shot.
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Bobby's General Info |
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Drishman
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 35 Friends
Member since 5/25/2007 |
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Are you moving with the crowd on the internet, or are
you striking out on your own unique path, one more likely to
get noticed?
If you observe your own specific internet marketplace,
it's very likely you'll find that the vast majority of the
"crowd" are doing the sames things in the same ways ... and
they're also getting the same poor results.
This presents a golden opportunity to be noticed by doing
things differently.
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Successful entrepreneurs, both online and off, are
innovators and risk takers. They experiment, evaluate and
evolve until they successfully convey that both who they are
and what they offer is unique in the marketplace, despite
all the competition.
To seperate yourself from the pack, you need to look at
every aspect of your internet marketing effort and ask
yourself, "What's unique about this?" And, "how does this
contribute to my own unique web presence?"
Here's some important areas to look at to get you started.
* Are you playing it safe and trying to please and sell
everyone, and consequently selling to almost no one?
* Why should your prospects believe YOU when they are
skeptical of so many others?
* How about your newsletter? Is it similar to countless
others or is there a unique theme or tone running through
it?
* While your ads may be well written, is the overall message
very much the same as the pack?
* How is your sales page unique? And have you given it a
measured dose of your own personality?
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This process of developing a distinct "uniqueness" is
subjective, involves risks, takes work to implement, and
time to evaluate and change again if necessary. But in doing
so, you will develop the factors crucial to successfully
setting yourself apart in a very competitive marketplace.
Back onboard, my wife took a chance and finally went to the
OTHER SIDE of the boat, alone. Sure enough, the whale popped
up for a few seconds, she got the shot, and that was the
last that was seen of that whale, or any other, for the rest
of the trip. There were alot of unhappy tourists grumbling
on the way back.
Stand out from the crowd. Move to the empty side of the boat
... and you'll stand a much better chance of getting your
picture of the whale.
ABOUT THE AUTHOR:
Joshua Rose shares affiliate marketing and
internet marketing tips at Internet Profit
Wizards. An example of where he puts his tips
into practice, can be seen at Used Car Buying
Tips.
Article Source:
http://EzineArticles.com/?expert=Joshua_Rose
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