Are you taking your first steps into search engine marketing? While SEO (search engine optimization) and other strategies are easy to understand, they're by no means simple in practice. Here are five essential facts you must know for success.
1. You Optimize One Page at a Time
Just as Google and the other search engines deliver one page at a time in response to queries, so you optimize your site's pages one page at a time. Both on-page and off-page factors are important, if you want to hit the one of the top ten spots on the search engine results pages (SERPs).
2. Optimization Never Ends
Just as no Web site is ever complete, it's vital to realize that in search engine marketing, your optimization of site pages never ends. Just as you're working on your campaigns, so is everyone else. You may achieve # 1 rankings today, tomorrow you could be at # 999, or vanish from the results altogether.