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Traffic Generating Tips
© 2002
by Dan Farrell
You have a web site, you have spent lots of hours
planning, designing and re-designing it. Either all
alone (me), or with the help of a professional.
Now you are excited at what its going to mean to you. MONEY!
SALES! FREEDOM!
But wait! The sales aren't happening, the money isn't
flowing and you are spending more and more time trying
to figure out why. I know because been there and done
that.
And to add frustration, you are a single mom unemployed or
on a very tight budget so you can't hire experts to help
you.
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What to do?
This is what I suggest, as well as all the 'guru's' who I
draw many of the strategies I use in marketing online.
The Mark Joyner's, Ken Evoy's, Jim Daniels, Declan
Dunn, etal. Those who are making full time income off their
Internet e-Business.
The first step is to define who your customer is,
their needs, wants, age, education and type of
business. If you are selling anything through a web site
these are essential to answer so you can properly design
your site and create a strategy to close the sale.
Maybe you don't want to sell on the site, your product
is too expensive and requires a phone call or personal
visit. Then that factor has to be programmed into the web
site with enough information to get them interested,
but not enough to turn them off.
A good headline followed by a few paragraphs
with features and mostly benefits that fills their needs is
vital to getting their interest and keeping them there long
enough so they take what action you want them to. Ken Evoy
calls it the USP, Unique Selling Proposition. For more
information on this and many other topics read his fantastic
marketing course and best of all its FREE. http://www.mhg-consulting.com/freecourses.htm
But unless you get a targeted, pre-qualified prospect to
your web site, none of the above matters. How do you
drive targeted traffic to your site?
Since we are on a tight budget we need to find inexpensive
or free methods to drive traffic to your site.
The first are the Search Engines. They are
essentially free, even though it costs more and more
to get a listing. (Yahoo! charges $299 just to get your
site looked at). But the major ones, Hotbot, Google,
AltaVista, Yahoo!, FAST, don't charge for a you to add
your URL. But you can pay $30-$40 for them to crawl your
site within 7 days. But the only way you are going to
get any traffic from them is to be listed in the top 30 for
any keyword or keyword phrase. That my friends, is
almost impossible. You are competing with thousands, if not
millions of competing web sites for that keyword, so
unless you plan to spend most of your time searching for
this elusive grail... find a niche keyword or phrase
that has little competition. I have seen my web pages
steadily climb in the search engines using Michael
Campbell's "Nothing But Net". He tells you how he
made $750,000 in the first year selling cell phone
accessories, and spent $0 on ads!
http://www.roibot.com/w.cgi?R38406_nothin
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Visitor only for $0.01. Try our pay per click search engine.
The cheapest on the market.
Start here.. |
The best ways of creating traffic are:
Ezines. If you don't have one, start one. If
you would like help getting started, the absolute best
source is Ezine Tactics. http://www.roibot.com/w.cgi?R38406_tactics.
This ebook will walk you through the steps of starting an
ezine, to making money with ads, to making sales, then
back-end sales and other very informative tactics.
Pay Per Clicks. These are places you pay to have your
ad placed in a rank by how much money you bid for that
keyword or phrase. Overture.com is the biggest but they
recently raised their rates from a minimum bid of .01 to .05
putting many (like me) out of the running for the more
popular or searched for keywords. There are over 150
others but most don't generate enough traffic to make it
worth your time to place keyword ads.
If you would like a free report on Pay Per Click Search
Engines, send any email to, mailtoppcsecrets@makenetmoney.com
Links. Getting others to place a link to your
site can be the best traffic generator, if the
referring site has enough traffic itself. You need to spend
time researching other compatible sites with what your
selling (but not competing) and to approach each
owner/webmaster personally, either emailing or phoning
or both. I am using Zeus as a software tool to create a link
directory and it's a tremendous help. Anyone
interested in swapping links, go to. http://www.mhg-consulting.com/links/themeindex.html
Submission Services. Generally you will get little
traffic since they send your ad to ffa's, classified
ad sites, or one of the other search engines (300 and
counting and not worth any traffic. (you should post
your URL manually to the top SE's)
For a must read web site, check out Danny Sullivan's,
http://searchenginewatch.com
These are a few tips to generate some targeted traffic to
your web site without breaking the bank.
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Dan Farrell is the author of "Build An eBusiness On A
Shoestring" a unique newsletter with fresh,
hard-hitting information ...guaranteed to put money in your
pocket. And as a bonus get 3 fabulous ebooks.
http://build-an-ebusiness-on-a-shoestring.com
mailto:ezine@mhg-consulting.com?subject=as
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