A successful product launch can require extensive pre-planning before you ever make your first sale of the product.
First, is this a physical product or a digital product? Let's go with a digital product for this article - a product that is delivered via the Internet as soon as it is paid for.
Second, we have to consider whether we are going to launch this product from our own website or from an existing site that sells numerous digital products. For this article we'll go with our own website.
Third, is this the first product we'll be selling off our site or is our shopping cart already set up? Let's assume that we have already been selling products off our site.
Now we're ready to figure out the marketing campaign for this product.