2. Use your blog as a form of communication: Use your company blog as a way for your potential customers to learn about you and your business. A blog is a great way to express yourself and show off your business' quality. You want your readers to feel like you are talking to them as a friend, without being too personal. Also, use the blog to ask questions to your readers in hopes of a reply or comment on your blog. All of this will help to establish an environment where people know they can receive answers to their problems, as well as read fresh, interesting content.
3. Define your topic and stick to it: Now that you have decided to add a company blog to your website, determine what your main focus will be and stick to it. For example, if you are in the organic gardening industry stick to topics like; organic gardening 101, dangers of pesticides, USDA regulations etc. Sticking with a niche topic will target the potential consumers that you want. An individual who swears by genetically modified food will be much less likely to become a consumer in the future.