What's your business marketing objectives? When most people hear of business marketing objectives, they cringe due to the fact that they have to market their business to get new customers. Most people would rather not do so as they would prefer to be lazy and not do anything at all.Business marketing objectives is important if you want to have the business success that you desire. To be effective with your marketing plan, you have to know how to reach your target market and know what they are looking for. To do this, you have to do proper market research to find out what it is that your prospects are looking for.