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Vol. 2 issue #322 November 3, 2010


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Business Marketing Objectives - What's The Plan For Your Business?

by Adrian Hargray

What's your business marketing objectives? When most people hear of business marketing objectives, they cringe due to the fact that they have to market their business to get new customers. Most people would rather not do so as they would prefer to be lazy and not do anything at all.

Business marketing objectives is important if you want to have the business success that you desire. To be effective with your marketing plan, you have to know how to reach your target market and know what they are looking for. To do this, you have to do proper market research to find out what it is that your prospects are looking for.


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To start, you will want to begin with something that is called a USP. Your USP is your unique selling proposition and it tells your prospects why they should do business with you instead of anybody else. Without a USP, your just another "me too" business in the crowd.

When thinking about your business marketing objectives, try to figure out how to incorporate your USP into everything that you do. Your USP should drive your marketing strategy. So wherever your marketing message is heard, you want your USP to be the driving force behind your sales message. This is how you will get sales no matter where your message is heard.



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Your business marketing objectives should also include a wide array of marketing strategies that you can use to reach your intended prospect. These strategies can include newspaper advertising, yellow page advertising, direct mail, postcard marketing, magazine advertising, press releases, and more. There's no limit on the amount of marketing that you can do to get your message heard by the masses.

Your business marketing objectives should also include a plan to market to your current customers. Believe it or not, 80% of your total business revenue will come from sales off the backend from your customers. So however much that you're making right now from front end sales, that's only 20% of what you could be making if you tailored your campaigns around your customers. So be sure to market to your current customers today.


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Your business marketing objectives aren't mini mission statements. They should include a great way to get your message heard and to get it across in the best way as possible. If you're not marketing your business in an effective way now, then now is the best time to start doing it.

Good luck with developing business marketing objectives in your business.



Adrian Hargray is an Eziner Articles Expert Author.

FOR MORE INFO: Learn about business marketing objectives and how you can use them to better market your business. To learn more, visit the following website for more details: http://www.instant-downloadz.com/newbusinessmarketing.html

Article Source: http://EzineArticles.com/?expert=Adrian_Hargray


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