Small business marketing doesn't have to be any difficult than marketing for large companies, in fact, sometimes it can actually be a lot easier. The key is knowing how to best leverage the assets and resources that a business has. There are a number of different options that you can utilize to market your small business, however some are likely to be more effective than others. The first thing that you need to do is keep in mind that you are a small business and stop trying to market the same way that big businesses do. Second, you need to team up with complimentary small companies so that you can pool resources. Finally, you need to do everything that you can to get your customers to market for you. It is not only more effective, it is more inexpensive as well.