The right marketing methods applied to a database can allow you to double your sales without adding a single new customer.
1. Build Equity - Each email that you send gives you the opportunity to add value to your customer's lives. When you send emails that provide helpful tips, share a story, and are thought provoking you build up an emotional equity with your prospects. The more equity you build up the greater their loyalty to you.
2. Ask for the Sale -As some emails will be designed to build equity others will be designed to withdraw some of that equity and transform it into dollars. Keep in mind that when you ask for a sale you withdraw equity.
3. Call to Action - Regardless of whether you ask for the sale or are looking to build equity provide a call to action. Encourage them to put your free tip into action. Give them the confidence to pick up the phone and order from you. Don't make your emails confusing; just provide one clear method of taking action (web, phone, or email).