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Free Classifieds Free Marketing & Promotion Newsletter
Weekly Internet Promotion Articles

This newsletter is supported and owned in part by Cassandra Carter
of The Savvy Cord Cutter Free Classifieds 

 

If you would like to own a newsletter like this and receive 7,000 free advertising credits go here  for more info.

Vol. 2 issue #343 October 16, 2011
Archives
 

 

NEWSLETTER ADVERTISING TO OVER 30,000 VIEWERS

Did you know that right now you can advertise in the Adland Digest Newsletter (this very newsletter)? The Adland Digest goes out to over 30,000 subscribers and you can place an advertisement at Special Rates for as low as $15.00, however this is for a Limited Time and won't last long. There are still ad placement spots available but they are being taken quickly. Click here for more info 

So if your ad can reach over 30,000 subscribers and costs as little as $15.00 what is the potential return on your investment? There is only one way to find out!    

What Should Your Free Giveaway Be?

By Helen Dowling 


It's very interesting how opinions have changed over the last few years in marketing about what your free giveaway should be. I don't mean the format it should take (i.e report, e-book, newsletter etc), but what the topic should be and the type of people it should attract.

I know I've certainly changed my opinion.

For the last few years in my business, I've been giving away 50 free ways to promote your business and you know what, it's got results. I've attracted lots and lots of new contacts to my business and they've all been very happy to give me their contact details.

The theory then goes that once they've given you their contact details and therefore expressed interest in what you do, they should go onto buy from you, right?

Well no actually. Not necessarily.

 

 

Get Your own profile like this one at Adlandpro Community

Click Here to Start.

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The chances are actually much higher that they'll grab your free giveaway with both hands and you'll never hear from them again.

Now I'm not saying that offering a free giveaway is the wrong thing to do, but you must be very careful with what information you give away in order to attract the right people to your business.

If I offer 50 free ways to promote your business, who am I attracting with this information?
 

 

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I'm attracting people who DON'T WANT to spend any money on marketing.

Is that who I want to attract? Well, no not really.

Who I want to attract are small business owners who want some help with their marketing AND who are willing to pay for someone to help them with it.

Could I change my free offering to attract these sorts of people? Absolutely. While I may not as many people signing up, they would be much more qualified and therefore much more likely to turn into clients.

While this doesn't mean that I'm not going to give these people free information, what they do get will a) much more tailored and personalized to them and b) much more likely to result in sales.
 

 

Visitor only for $0.01. Try our pay per click search engine. The cheapest on the market. Start here..

 


So if you currently offer something free to your contacts in order to get them to sign up for something, make sure that what you're offering appeals the right set of customers that you're trying to attract. Something that attracts people looking for free help such as my 50 free ways to get more customers, is not going to do much for your business and you may be disappointed by the results.

Think carefully about your offer and make sure you're attracting the right people to your business.

The 50 free ways to get more customers is still available (at the moment) so make sure you grab your copy (details in the bio).

 

 

ABOUT THE AUTHOR:

Exceptional Thinking ( http://www.exceptionalthinking.co.uk )  provides help and advice to small business owners on their marketing. For 50 free ideas to help you promote your business, visit http://www.exceptionalthinking.co.uk/50ideas.htm

Article Source: http://EzineArticles.com/?expert=Helen_Dowling  

 

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