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Vol. 3 issue #354 April 22, 2012


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Exploring the Differences Between Sales and Marketing for Business Success

By Hannah J Hamilton

Till now, many people are still confused regarding the terms 'sales and marketing'. Often, some think that they are one and the same.
But they're not.

It's true that sales and marketing work hand in hand in almost the same way, but they still got dissimilar definitions. For business owners, in taking note of the differences, they can easily move toward both areas smoothly. Here are the differences.

* Sales is all about getting the customers to purchase goods, whereas marketing is about finding the customers. With the latter, the staff would have to look for methods on how to get people that are not yet doing business with their firm. Marketing people have to concentrate on creating one's brand as a whole package look as if it's interesting and credible. Marketing specialises on giving only the best reputation of their company.

On the other hand, sales ensures that the customers buy the goods and services when they are already engaged at the firm. The sales people are the ones that deal with many things especially regarding how the staff interact with the customers, plus how to make the offer to the customers make it seem more attractive. Generally speaking, the function of the sales team never really dedicate too much on the business establishment itself, but rather directly on each products or services which their company offers.


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* Another difference is about how the customers perceive the brand and what they can truly get from it. Say for example, when crafting a marketing plan, it is actually attempting to show the image of one's business organisation. Marketing is ensuring that prospective clientele view the brand as only the best in the industry with the intention that they would prefer to work with their company-and only with them alone.

Meanwhile, sales people has to make certain that the customers or clients get hold of the goods or services which suit the opinion of the customer. That's why it's extremely important to be genuine as customers can feel if they are being demonstrated by a false representation.


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In simpler words, marketing is the process wherein you do everything to set the goods and services on the market. A sale cannot take place minus some marketing effort invested prior to it; it's only safe to say that a major percentage of the qualified sales leads resulted from a reliable lead generation program.

Another effective form of marketing is telemarketing, but it's also applied to close sales.

An efficient blend of sales and marketing is imperative in order to implement a winning lead generation campaign. After the sales lead qualification, the staff accountable for appointment setting process steps in so that they will commence on the sales process.


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Particularly for b2b (business to business) firms, the entire selling process would be tough to materialise if not business appointments are completed in order to contact the prospects.

At the end of the day, sales will have to deal with all the daily details, and that involve the number of customers a firm has and how much income it earns.




Hannah Hamilton works as a professional consultant. She helps businesses in UK increase their income by lead generation and appointment setting services via telemarketing. To know more about this visit http://www.callboxinc.co.uk/.

Article Source: http://EzineArticles.com/?expert=Hannah_J_Hamilton      


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