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Free Web Ads
© 2002
by Bob Osgoodby
Each week, several hundred people take the time to submit
a free ad to our web site, and most will never be heard from
again.
We check the email addresses of all people who submit an ad,
and as high as 5% of the email addresses submitted are not
valid.
Maybe they don't want their real address known, or they are
just careless when entering it. The bottom line however is
that they are just wasting their time, as their ad will
never be posted.
Additionally, our experience shows that approximately 10% of
E-mail addresses used for this purpose are not valid after a
month. What causes this?
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For starters, many of them are "free" E-mail
addresses that people abandon if they don't make a
"killing" in the first couple of days, and here is
the surprising part - most returned mail that we get back,
is due to the fact that their mailbox is full!
They are probably sitting on a "ton" of prospects
but don't have the ambition to check their mail. Who needs
them?
Another large group are AOL addresses - they get their free
hours and try to go into business. When the free hours
expire, or they are cancelled for spamming, they are out of
business.
We require that free ads be renewed each week to ensure that
the people who submit them are still "alive and
well". Why do we do this? The answer is simplistic. We
don't want people who visit the web site, to find a bunch of
ads from people who are no longer in business.
"But I put a free ad on a web site and had no
responses." Let's face it - it takes between 5 and 7
exposures to an ad before someone may respond. Some people
have had their ads on free sites for years - why you might
ask? Because their ads are generating customers, and they
track where the results are coming
from. If they get a few sales from a free ad, it is
certainly worth their time to take a few minutes each week
to renew it.
There are plenty of web sites that offer free ads. What
should you look for from one of these sites and what should
you consider?
First - forget the programs that submit ads to
hundreds of web sites at a time. We used to accept those and
had several thousand ads submitted every few hours. Most web
sites that offer free ads, put a top limit of 300 ads which
will be on their site at any given time. To make room
for the new ads, the old ones are dropped off, and your ad
may have had a life of a minute or so. This is a waste
of your time and money.
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Second - forget ads that are auto-submitted, and
not approved by a human being, as you may find your ad
intermixed with ads you do not wish to be associated with -
I know I wouldn't want to find my ad between ads for various
porn sites. Even if they are categorized, the porn site
owners don't care - they will place their ads anyplace they
think they might find an audience.
Most sites, such as ours, change the algorithm on a regular
basis, and we know if the ad is being auto-submitted or
placed from our web site. Auto-submitted ads are
automatically deleted.
Third - if a web site offers free ads with
enhancements such as
Bold Titles and automatic links to web sites, for goodness
sake use them. This will make your ad stand out in the
crowd. But don't violate the rules set down. Your ad will
most likely be rejected.
Fourth - don't use a free E-mail address in your ad - these
are not a good harbinger of permanence, and many people will
not respond for that reason. Your very best bet is to have
your own domain. If you don't, at least show that there is
some stability. I would much rather do business with someone
who has an E-mail address and a Web Site through their ISP,
than someone promising outlandish claims with just a
"Hotmail" address.
Will you generate some business with "Free Web
Ads"? Yes - but only if you do it the right way.
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ABOUT THE AUTHOR:
Did you know that subscribers to Bob Osgoodby's Free Ezine
the "Tip of the Day" get a Free Ad for their
Business at his Web Site? Great Business and Computer Tips -
Monday thru Friday. Instructions on how to place your ad are
in the Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm
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