|
|
The Promotional Power of Personal Email
© 2003
by Dermot Hogan
I have to admit it.
When it comes to the newest marketing methods I'm addicted.
I just have to read every new article, big forum topic, or
the latest hot new ebook. Really though, except for the
occasional gem, it always come back to the oldest methods
that really work.
A good example of this is the email signature. If you're
unfamiliar with this, it is a one line promotion of your
website or affiliate link after your name in an email.
Almost everyone who has a website has one, but it is much
underused.
|
Visitor only for $0.01. Try our pay per click search engine.
The cheapest on the market.
Start here.. |
First off its best effect by far is in a personal email.
With the glut of spam, newsletters, and promotions everybody
gets in their email a personal email is a breath of fresh
air.
Secondly is should be targeted. Before you write your
signature think about the person you are writing the email
to. What are they interested in and what do they need? For
example, I run a website that accepts article submissions
and after each submission I send an email thanking them. The
signature in this email promotes the ebook "Turn Words
Into Traffic" http://www.ultimatehomebizpackage.com/words.html
This book is about promoting your site through writing
articles.
Third your email should have another goal in mind, building
relationships. The internet as big as it is still about
people, just like offline business. The more contacts you
have the better off you will be.
Now the most important question; how do you get your
signature out there? There quite few ways you can do this
effectively:
|
Visitor only for $0.01. Try our pay per click search engine.
The cheapest on the market.
Start here.. |
1. Give Testimonials
If you buy products related to you website and you like
them give the creator a good testimonial. Not only will you
get you signature in front of a website owner who likely has
a large audience, but they may also decide to put your
testimonial on their website with your link.
2. Give Compliments
If you read an article related to your field why not send
the author a compliment with your signature at the bottom.
This could also work for things like forum posts or if you
really enjoy the content on someone's website. This not only
exposes your website to people, but people who likely have
large audiences.
3. Help People
If you read forums related to your website, look for people
asking questions. If you can help them send them an email
answering their question. Almost everyone I have done this
for has immediately subscribed to my newsletter from my
signature. Another way you can do this is by offering free
help on your website. Helping people builds trust and makes
them much more likely to buy from you.
4. Submitting Articles
I know everyone talks about this as a promotion method, but
there is an added benefit whether your article gets
published or not. A publisher may not have space or a need
for your article, but they may still visit your website.
This is again someone with a large audience so this can
bring nothing but good for you.
If you follow these methods you might find yourself with
more traffic and maybe a few more friends.
-----------------------------------------
ABOUT THE AUTHOR:
New, Unorthodox, and Sometimes Even Strange Ways to
Grow Your Internet Business Subscribe to Dermot Hogan's
ezine The Twisted Marketing Report at
http://www.twistedmarketing.com
|
| Adlandpro
Toolbar gives you instant access to your
Free Email Account, Free Website, submission to
over 8,900 sites, learning tools, free discussion
list on marketing and promotion with 26,000
subscribers, Free 5 day Website Success course by
email, plus instant search. Click
Here. |
|
Free Marketing & Promotion Newsletter