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A Profitable And Successful E-mail Ad!
© 2003
by A.T.Rendon
With each passing season, the Internet continues to
change and evolve.
Who would have guessed that nearly half of all e-mail would
be SPAM?
Most of us attempting to do business online not only send
out a great deal of e-mail to other people, but we are also
receiving a lot of it.
And, you do NOT want your email confused with SPAM.
In order for your email message to stand out from the ever
maddening crowd of e-mail messages, it must be DIFFERENT,
UNIQUE and INTERESTING.
If not, it will wind up getting deleted before it is even
read.
What you need to email is the, "Perfect E-mail
Ad"!
And, in order to have a, "Perfect E-mail Ad", your
email only needs two (3) very important "Key"
elements:
1. Be Requested.
2. A "Killer" Title.
3. An Email Link.
Be Requested.
BEAT the Cold Winter of 2007 ARIZONA'S NEWEST WONDER
Kartchner Caverns State Park opened in 1999. This stunning limestone cave system is one of the top in the world. Visit Sunny Southwest this cold winter |
If you already have an Opt-In subscriber list then no
doubt you can e-mail them with your message in a proper
manner.
If not, then you must advertise in a manner that will be
legal and responsive and the best way to accomplish both is
through e-zine/newsletter advertisements.
Choose a publication that will target your audience.
The Killer Title.
The Title must be short, no more than 6 to 8 words. Less in
this case would be more. It is what goes in the
Subject area of your e-mail message.
It must capture the attention of the recipient before they
delete it.
One of the best Ad Titles I have ever seen in an e-mail
message consisted of just 3 short words. It captured my
attention and enticed me to click on the link to visit a web
site.
It aroused my curiosity!
Can you guess what those words might have been?
It was simply a question.
All it said was, "What Is This?" And then it
gave a URL to visit.
That was the extent of the message.
Your Title is the Subject area of your e-mail message so
make it count. If necessary, make use of one or more
action words to capture your reader's imagination.
Send a blank email here for a FREE list of 50 Action Words:
mailto:action_words@emailexchange.org
An E-mail Link.
In the above example I used, it showed that the body of the
e-mail message only contained a URL, a web site link on
which to click to visit.
BEAT the Cold Winter of 2007 ARIZONA'S NEWEST WONDER
Kartchner Caverns State Park opened in 1999. This stunning limestone cave system is one of the top in the world. Visit Sunny Southwest this cold winter |
The e-mail message did cause me to visit the web site,
yet it is still NOT a good example of, "A Perfect
E-mail Ad".
The other "Key" element of, "A Perfect E-mail
Ad" is to include an e-mail link in your message!
Yes, you could include a web site address, like the e-mail
message with the 3 short words in the Title that got me to
pay them a visit.
But, placing an e-mail contact for those interested to click
for further info will provide you with something a web site
can not give you - a way to contact your prospect again.
If you send out an ad with a web site address, even if your
prospect does visit your web site and then leaves, how can
you do a follow-up message to that prospect?
If you first get their e-mail address, then send them the
web site address, then you will be able to send them out a
follow-up e-mail message to help entice them to visit again
for a possible sale.
And, what would be the "Perfect Follow-up" to the
"Perfect E-mail Ad"?
Respond with a short email message that is no more than 5 to
10 lines of text long and DO include your web site URL in
this e-mail message for people to pay you a visit.
If they just have your web site URL, they can easily visit
and you might very well NEVER hear from them again.
But since you now have their e-mail address, you can do a
follow-up e-mail message to them in about 3 to 5 days to
keep your offer fresh on their minds.
Do NOT make the mistake and do follow-up in just one day as
many people set aside their e-mail to read for another day.
Don't you find it annoying when someone starts bombarding
you with follow-up e-mails on a daily basis?
Give your prospects time to be impressed with your first
message.
Use the "KEY" elements of, "A Perfect E-mail
Ad", and you will find it brings you more response and
success.
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ABOUT THE AUTHOR:
A.T.Rendon is an entrepreneur and published writer.
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