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How I Got Millions of People to
Subscribe to My Newsletters Part I
© 2003 By Mark
Joyner
Section A: "Meaningful Selective Co-Registration"
A you probably already know, I have some of the largest
opt-in lists in the world. Millions of people have
subscribed to our lists over the years. (And, no,
we're not talking about spam or junk subscribes.)
Make no mistake - your subscriber list is your most powerful
weapon in the Internet Marketing war.
How did we do it?
Well, three key concepts: "meaningful selective
co-registration", "viral marketing", and
"multiple streams of subscribers".
A. Meaningful Selective Co-Registration
Co-registration is where your subscription piggy-backs on
another subscription or sign-up form somewhere else.
BEAT the Cold Winter of 2007 ARIZONA'S NEWEST WONDER
Kartchner Caverns State Park opened in 1999. This stunning limestone cave system is one of the top in the world. Visit Sunny Southwest this cold winter |
For example, a fr_e email service asks you to sign up.
During the sign up process they ask you if you also want to
subscribe to a few fr_e newsletters, or receive various
notifications via email.
That's co-registration and it is perhaps one of the most
effective means ever devised of building an opt-in list.
The problem is, most co-registration systems are:
meaningless and non-selective. So, you may end up with
a heap of subscribers, but they are worthless to you.
They are meaningless because they establish no relationship
with the subscriber. If the subscriber goes to sign up
for a fr_e email account, he's not going to remember that he
signed up for "Bob's Fishing Tips".
They are non-selective because most of these co-registration
systems are driven by greed. ("Yes, Bob, I'll add
the option for people to subscribe to your Fishing Tips
newsletter on my Marilyn Manson Fan Club newsletter.
Just pay me $1 for every subscriber we give you, OK?")
Co-registration when meaningful and selective is
frighteningly powerful.
Let me give you an example. When people submit a URL
to the Aesop index, they are also given the option to sign
up for my Mind Control Marketing letters. They also
automatically agree to receive the Aesop Search Engine News
(it's a condition of their listing).
The MCM list is comprised of people who want innovative and
powerful ideas for marketing their products through the
Internet. If someone is submitting a URL to an engine, it's
a safe bet they are interested in innovative ways to market
online.
BEAT the Cold Winter of 2007 ARIZONA'S NEWEST WONDER
Kartchner Caverns State Park opened in 1999. This stunning limestone cave system is one of the top in the world. Visit Sunny Southwest this cold winter |
Since they submitted a URL to the Aesop engine, the
relationship is clear. We only present two options, so
it's selective ...
And as you can see, both of the relationships are meaningful
to the recipients.
So, does this work? Yes - like crazy.
Not only are the relationships strong, but the volume is
massive.
We get thousands of submissions to the Aesop engine every
single day - as I write this yesterday we received 17,478
URL submissions (yes, in one single day).
-----------------------------------------
ABOUT THE AUTHOR:
Mark Joyner is the CEO of Aesop.com, the #1 Best-Selling
Author of "MindControlMarketing.com" and the
creator of some of the most visited websites in the world.
Mark is leaving the Internet Marketing business and giving
everything away to a lucky 2,000 people. The actual
source code for the systems mentioned above is included in
the package as well as two data CDs with source code for
almost every system Mark has ever created and 18 audio CDs
where Mark is grilled for hours by 14 of the world's
greatest Internet Marketing experts. He gets into even
greater detail in those CDs and reveals things he has never
revealed before. Only 2,000 will be sold, so be
sure to get yours before they are gone: Click
Here to see it for yourself.
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