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How I Sold Millions of Dollars in
Products and Services Over the Net on a Zero Dollar Ad
Budget Part II
© 2003 By Mark
Joyner
Section A: "Newsletter Promotions"
I feel really bad for the old-school direct marketers.
At the same time, I have a tremendous respect for them.
Greats like Ted Nicholas (wonderful human being), Gary
Halbert (hates me - I never met him ;-), Joseph Cosman (knew
him briefly, may the wonderful man rest in peace) ... These
guys really had it rough!
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Back then, if you wanted to sell something through direct
marketing, you had to take rather significant risks.
That is, even a small direct-mail marketing test is going to
cost you a decent amount of money. When you start
talking about magazines, TV, and radio the costs are
quite prohibitive.
You may not realize how pampered we are on the Internet!
We are blessed with so many free forms of advertisement that
I've never had the need to branch out into other forms.
Sure, I've experimented with a few others forms of
advertising here and there, but I've always gone back to my
"good old" free Internet advertising methods.
So, when I say "free Internet advertising", do
you think I'm referring to:
FFA Pages ... ? Nope.
Search Engines ... ? Nope.
Classifed Ads ... ? Nope.
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Unfortunately, none of the blatantly obvious free forms
of Internet Advertising are going to get you these huge
results.
The 3 main techniques I used (which I believe are the three
most powerful techniques on the net) are:
Newsletter Promotions
Affiliate Marketing
Article Submissions
... and sometimes various combinations thereof.
** Newsletter Promotions **
It's very hard to beat the power of a great offer to a warm
list of email subscribers.
In part I of this series I told you how to grow your lists
of enormous size, but size, in this case, doesn't really
matter ...
Well, it matters, but more important than the size of your
list is your relationship with your list.
That is, if you pummel people with nonsense offers twice a
day then you aren't building up much of a relationship with
your list ...
Well, it's a relationship of sorts. The relationship
is: you bug them, they ignore you.
You should provide useful value to your list. Offer
them things that will truly help them. Over time,
they'll love you for it.
While you do this, you can work in your marketing in various
ways. (That's a whole other article - or an entire
book ...)
Affiliate Marketing
Article Submissions to be continued next week
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ABOUT THE AUTHOR:
Mark Joyner is the CEO of Aesop.com, the #1 Best-Selling
Author of "MindControlMarketing.com" and the
creator of some of the most visited websites in the world.
Mark is leaving the Internet Marketing business and giving
everything away to a lucky 2,000 people. The actual
source code for the systems mentioned above is included in
the package as well as two data CDs with source code for
almost every system Mark has ever created and 18 audio CDs
where Mark is grilled for hours by 14 of the world's
greatest Internet Marketing experts. He gets into even
greater detail in those CDs and reveals things he has never
revealed before. Only 2,000 will be sold, so be
sure to get yours before they are gone: Click
Here to see it for yourself.
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