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How To Write A Dynamite Guarantee For Your
Sales Letters
© 2002 By Mike Jezek
Ok, this is going to make some of you uneasy!
In my work with clients I have come across some people who
were leery of going all out with their Guarantee.
And that's understandable. But let me tell you this...
A money-back guarantee on your offers will make your
response soar. It will. And the more powerful,
the more outrageous your money-back guarantee; the better
your results will be!
In fact, a powerful money guarantee has been shown to be a
hot button in getting people to buy. One of the key
reasons is that all people really want in life is S.E.X.
S.E.X.?
Yes, people want Security, Essentials, and the
Xtras of life.
And in that order to. And a money-back guarantee is
tied into giving people the security they want. After
all, people are sceptical.
Big time! So if your money-back guarantee is better
than your competitors, odds are you are going to outperform
your competitor.
So what kind of money-back guarantees can you use in your
sales letter?
First the bad news. You're only limited by your
imagination relevant to your particular industry. Now,
the good news.
There are various guarantees you can immediately copy to
skyrocket your sales letter's response rates. Here
they are:
30 Day Money-Back Guarantee
60 Day Money-Back Guarantee
90 Day Money-Back Guarantee
1 Full Year Money-Back Guarantee
(Been said to get the best results and lowest returns.)
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You can also give a money-back guarantee and allow your
buyers to keep any free reports or bonuses they've
received from their purchase.
You can have another company vouch for you that if you
don't follow-through on your promise to give a money-back
guarantee to a customer who requests one, then they will.
(Clever!)
If you're a service business you can give a partial
refund of services rendered or even give a refund of the
entire purchase price. You can even provide a
product instead as a guarantee policy.
Another guarantee you can try- give one of the above
guarantees along with $10 or even $50 extra. Just for
people taking the time to test your offer. Yes, it's an
outrageous and risky guarantee
but it'll give you more leverage over your competition.
Graphic design pointers. Try adding your picture and
signature to your guarantee to boost credibility.
Put your guarantee in certificate form. Put the
words guarantee in big bold letters
that stand out.
Also, mention your guarantee at least three times
throughout your sales letter. More if you have
little to no testimonials.
You can even write your headline as an outrageous
guarantee.
Bottomline: Create a guarantee that far
surpasses that of your competition and you'll achieve
success.
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Yours FREE: 10 Minute $ales Letter Critique by Direct Mail
Copy & Sales Letter Specialist Mike Jezek. Yes,
see if your sales letters are ready to unleash a buying
frenzy with a free critique from Mike Jezek. Email: miknlisa@gtcinternet.com,
www.irresistiblecopywriting.com
"$ales letters that create buying frenzies"
Copyright 2002 Mike Jezek
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