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Low Key Marketing
© 2003 By Bob
Osgoodby
Email marketing, if done correctly, is one of the most
effective network marketing tools available. Now I am not
condoning "spam" which is a practice widely used
today. Spam is the sending of information (usually an ad for
a product, service or opportunity) that the recipient did
not request. Sending the same message to thousands of
people, whose addresses were either purchased from someone
or harvested from the Internet is frowned on by most people
and illegal in some States.
If you build your own email list and it contains people who
have done business with you in the past, that can be an
extremely effective marketing tool. Someone who has done
business with you in the past, is more likely to use you
again if your product or service was up to expectations.
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With the ongoing wave of email viruses going around, people
are becoming more and more reluctant to open email from
strangers.
If there is an attachment that could very well contain a
virus.
The only attachments that are normally safe to open are text
files, i.e. ending with a "txt" extension, and
images - "gif" - "jpg". But be very sure
that the extension does not end in vbs such as - jpg.vbs.
Malicious hackers might try to fool you into thinking it is
a safe file, but if it has a vbs extension, it very well
might not.
With that in mind, here are some highly effective methods to
get your advertisement read:
Don't use a phony email address that looks like gibberish or
appears to be coded such as 14sTTy@yourdomain.com
- this is a dead giveaway of spam and will be summarily
deleted by most
people.
Don't use "URGENT" or "Re: Here's the
information you requested" as the subject if they
didn't actually request information from you. Many people
use filters to automatically put emails with these subjects
in their "trash Bin".
Don't use an email address such as friend@anydomain.com
or addressed to friend@mydomain.com.
I don't know about you, but I don't know anyone with the
name of "friend", and I don't know anyone (nor
care to) who calls me "friend".
Never require someone to write you via "snail
mail" or call you (long distance at their expense) to
be removed from your list. This will simply aggravate people
who will pay no attention whatsoever to your ad. Face it -
someone who doesn't want to receive email from you is not a
potential customer, and continued sending of email only
aggravates them - the consequences of this can be far
reaching. You should also never send multiple emails to the
same person as that is also aggravating. This happens most
of the time with addresses that are harvested from web sites
without the owners permission.
Never begin your email with "Thank you for sending
information on your money making opportunity, now look at
mine” or something similar. People know right up front
that this is a "come on" as most of them who
receive something like this are not in business.
If your email, has a statement that begins with "This
email is not spam..." or you have a statement that
announces "Under Bill 1621 TITLE III passed by the
Congress this letter cannot be considered spam...",
bingo in the trash bin it will go.
Never make promises that are outrageous, as most people are
smarter than that. If you had to buy a wheelbarrow to bring
in the twenty dollar bills from your mailbox as a result of
your business opportunity, why would you share the secret of
how to do it with anyone else?
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So how can you use email marketing to your advantage in
the network marketing game? If you do, you will realize the
benefits of this very powerful tool. Build your own mailing
lists and advertise in newsletters and ezines. This will
give you a "targeted" market that will result in
business. Spam will get you very little in the way of
business and could potentially get you into difficulty - not
worth the risk.
If you keep your product or service in front of your
potential clients on a regular basis, you will soon realize
the fruits of your effort. One of the best ways,
surprisingly, is not to try to sell them on your immediate
offering. Get yourself a website and keep the contents there
informative and up to date. Use email to let your customers
know about the new additions, and give them something
interesting to read.
Once you get people accustomed to going to your site, the
rest is easy, and this "low key email marketing"
will not only be your best course of action, but will pay
dividends.
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Did you know that subscribers to Bob Osgoodby's Free Ezine
the "Tip of the Day" get a Free Ad for their
Business at his Web Site? Great Business and Computer Tips -
Monday thru Friday. Instructions on how to place your ad are
in the Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm
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