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Internet 101: The Great FREE Myth!
© 2003 By
Dave Turner
Years ago, when the Internet was really in its infancy,
some brilliant person created the myth that the secret to
success on the Internet is to give everything away for FREE!
The original theory behind this myth was that people on the
Internet wouldn't be willing to pay for information, so by
giving away the farm, you'd attract a ton of visitors to
your website and thus make a killing from all the
advertisers who would be clamoring to put their advertising
message in front of all those eyeballs.
There's only one problem with that theory. It's not true.
Yahoo discovered that the hard way. So did Encyclopedia
Brittanica. Yahoo made the correct adjustments and is doing
quite nicely, thank you. The verdict is still out on
Encyclopedia Brittanica.
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The point is, you just can't give everything away for
free.
It's just not good business! And its been proven, many times
over that people will pay for information, just like they
would anything else. And that includes ezines and
newsletters!
So, what's wrong with depending on advertising revenue?
Advertising revenue just isn't reliable. If a company has a
bad quarter or even a bad couple of months, they immediately
panic and guess what they do first. That's right. They cut
back on advertising.
I'll never understand the logic behind that, but that's a
subject for another day.
Actually, the idea about giving away stuff for free is a
sound one--give before you take. However, it needs to be
executed correctly. But in order to execute it correctly,
you first have to know why the majority of people use the
Internet in the first place.
Do you know why the majority of people use the Internet?
The majority of people use the Internet to do some type of
research. In other words, to read.
Now, how can you use this knowledge to your advantage?
Simple. Give people what they want! Provide plenty of good,
quality, free content on your website and refresh it
regularly.
What's free content?
Well, free content can take on many forms, from e-books to
free advice and everything in between. However, what I'm
talking about is free content in the form of articles.
But they shouldn't be just be any kind of articles. The
articles should closely match the theme of your website. For
example, if your website's theme is about Internet
marketing, then you would have articles relating to
advertising and marketing. If your website's theme is about
pets, then you would have articles relating to the health
and care of pets, and so on and so forth.
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So, where do you get free articles?
Well, you could always write your own. It's really not that
difficult. However, if you find writing your own articles
too daunting a task, there are a million places on the
Internet that can provide you with free content. Here are
just a few:
http://www.ezinetrendz.com
http://www.freesticky.com
http://www.ideamarketers.com
http://www.isyndicate.com
http://www.marketing-seek.com
http://www.findarticles.com
Also, capture your visitors names and e-mail addresses. How?
Start your own weekly, monthly, bi-monthly or quarterly
ezine or newsletter and ask your visitors to subscribe.
Since people rarely purchase anything the first time they
visit a website, capturing their names and e-mail addresses
will give you countless number of opportunities to keep your
name and the name of your business fresh in your customers
and prospects minds.
And don't be afraid to have a fee-based ezine or newsletter.
Remember, the true value of anything is in the eye of the
beholder!
By giving before you take, you'll put your visitors in a
much better frame of mind to receive your offer. And that is
good business!
Til next time...
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ABOUT THE AUTHOR:
Dave Turner is a writer and entrepreneur with over twenty
years of marketing experience. Questions? Comments? Dave can
be reached at dave@internet-marketing-xpert.com
Website: http://www.internet-marketing-xpert.com/Internet
marketing expert will teach you how to kiss your job goodbye
forever!
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