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Vol. 1 issue #93  Jan 6, 2004


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Making Your Marketing New Years Resolution
2003 By Charlie Cook

Do you associate New Year's resolutions with giving up the
good stuff, chocolate, cake and cookies, staying up late,
and having fun. Instead of making resolutions that you
won't keep, this year, make some New Year's Resolutions
for your business you can stick to How about resolving to
get more clients, be more successful and make more money.

We all struggle to stick to our New Year's resolutions;
here's a guide to help you achieve your New Year's
marketing resolutions.





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1. Write Down Your Marketing Goals for 2004.
Research shows that if you put your goals on paper, you are not only more likely to achieve them, but you'll be two to ten times as successful as people who don't make their
goals concrete. Be realistic but at the same time, don't
underestimate yourself or your business's potential.

2. Create A Marketing Plan.
Too many independent professionals and small business
owners market by the seat of their pants. If they have a
marketing plan, it consists of a loose collection of
marketing tactics without any underlying strategy that
pulls it all together.

- Do you have a marketing plan?
- Is it based on a core set of marketing principles?
- Can you define these marketing principles?
- Do you know which marketing strategies are the most cost
effective for your business?
- Is your marketing plan working to build your business year
after year?

3. Identify The Strengths And Weaknesses Of Your Marketing Many people feel comfortable sending out mass mailings. but don't know what to say on the phone or in meetings to close more sales. Make a list of your marketing strategies and your tactics and note which ones are working and which aren't.

4. Determine What You Are Going To Do Differently In 2004. To get more clients and grow your business faster than you did last year, you will need to do something differently.  You may need to learn more about marketing strategies and  how to implement them successfully Or you may need to do  more of what is already working for you now.



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- What knowledge do you need ?
- Which marketing resources (books, teleclasses,
newsletters, and or coaches) are you going to use?
- Which new strategies and tactics are you going to test?

5. Set Aside The Time and Resources To make your marketing more effective, schedule time to work on it regularly, not just when your finished with everything else. Take out your calendar and block out a couple of hours a week or even each day to focus on marketing. List the specific marketing tasks (mailings, calls, writing, etc.) you plan to accomplish.

This New Year make your marketing resolutions and get what you want - more clients, more success and more money.


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