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THE BRAND IS DEAD. LONG LIVE THE ANTI-BRAND.

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Date3/28/2022 1:42:33 PM
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In today's environment, what does branding imply? Is the proliferation of "brands" leading us down the path to oblivion? What is the current situation of our consumerist hellscape, and what does it mean for firms wanting to grab a significant portion of the market?
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