Social media marketing (SMM) uses social media and social ne

Social media marketing (SMM) uses social media and social network !
like Facebook, Twitter, and Instagram—to market products and services, engage with existing customers, and reach new ones.The power of social media marketing comes from the unparalleled capacity of social media in three core marketing areas: connection, interaction, and customer data.Social media marketing has transformed the way businesses are able to influence consumer behavior—from promoting content that drives engagement to extracting personal data that makes messaging resonate with users.Because social media today is so ubiquitous, marketing techniques using these platforms are extremely important for businesses.What Is Social Media Marketing (SMM)?Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic. In addition to prov