Meta to Require Political Advertisers to Disclose Use of A.I

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Meta spent years figuring out how to handle political advertising across Facebook and Instagram. It put systems into place and developed policies for what types of political ads were and were not allowed on its platforms.

But that was before the rise of consumer artificial intelligence.

On Wednesday, Meta introduced a new policy to grapple with A.I.’s effects on political advertising. The Silicon Valley company said that starting next year, it would require political advertisers around the world to disclose when they had used third-party A.I. software in political or social issue ads to synthetically depict people and events.

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