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 Adland Digest FREE Edition #513
  Thursday, October  05, 2006

Information Your Business Needs RIGHT NOW

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It's that time again.  Another helpful article or two from me down here at Adlandpro.  Kenneth Sword returns to us after a short absence due to some very unfortunate circumstances.  I just want to say "Glad to have you back!".  Ken brings us another helpful blogging article on designing a page around a color scheme. 

A terrific article on the power of the "Guarantee" and how to leverage it to increase your sales.  If you're searching for a solid way to "up" your sales, have a look at this piece from Mike Jezek of http://www.irresistiblecopywriting.com

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Web Logs, Blogs and the Art of Blogging

The ongoing growth of Blogs and RSS feeds

Kenneth Sword

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Designing a Page That Compliments Your Content Pt.3 (Fonts and Colors)

Fonts and Colors

Blogs come in all fonts and colors, and there is no right way to handle them except that they ought to say something about your site whenever possible. Red State, for obvious reasons, goes heavy on the red and light on the blue. Gizmodo http://www.gizmodo.com)a blog dedicated to gadgets, uses a more “techno” color scheme, with soft blues and oranges. Daring Fireball http://www.daringfireball.net) does the opposite of what you’d expect: there’s not an orange letter on the page; just unadventurous shades of gray. Each of them has a consistent scheme that makes it stand out from others, even while respecting the layout standards readers expect.

Less can be said on fonts, as most blogs use the popular fonts that come with blog software. The only warnings are to be sure your font is of a readable size for most screens (from 800x600 to 1024x768), and to avoid using comical or whimsical fonts on serious material. It’s also a good idea to stick with fonts that most people will have on their machines, because most browsers will default to a popular font anyway if they don’t have yours installed. Unless there’s a good reason not to, you should stick with a font that will not detract attention from your message. That normally means Arial, Times New Roman, Georgia, or the like.

Next post will be: Designing a Page That Compliments Your Content Pt.4 (Links & Rules Of Use)

Happy Blogging

Kenneth R Sword Jr

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Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


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How To Write A Dynamite Guarantee For Your Sales Letters
by Mike Jezek

Ok, this is going to make some of you uneasy! In my work with clients I have come across some people who were leery of going all out with their Guarantee. And that's understandable. But let me tell you this...

A money-back guarantee on your offers will make your response soar. It will. And the more powerful, the more outrageous your money-back guarantee; the better your results will be! 
In fact, a powerful money guarantee has been shown to be a hot button in getting people to buy. One of the key reasons is that all people really want in life is S.E.X. S.E.X.?

Yes, people want Security, Essentials, and the Xtras of life. And in that order to. And a money-back guarantee is tied into giving people the security they want. After all, people are skeptical. 
Big time! So if your money-back guarantee is better than your competitors, odds are you are going to outperform your competitor.

So what kind of money-back guarantees can you use in your sales letter? First the bad news. You're only limited by your imagination relevant to your particular industry. Now, the good news. 
There are various guarantees you can immediately copy to skyrocket your sales letter's response rates. Here they are:

30 Day Money-Back Guarantee
60 Day Money-Back Guarantee
90 Day Money-Back Guarantee
1 Full Year Money-Back Guarantee 
(Been said to get the best results and lowest returns.)

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You can also give a money-back guarantee and allow your buyers to keep any free reports or bonuses they've received from their purchase.

You can have another company vouch for you that if you don't follow-through on your promise to give a money-back guarantee to a customer who requests one, then they will. (Clever!)

If you're a service business you can give a partial refund of services rendered or even give a refund of the entire purchase price. You can even provide a product instead as a guarantee policy.

Another guarantee you can try- give one of the above guarantees along with $10 or even $50 extra. Just for people taking the time to test your offer. Yes, it's an outrageous and risky guarantee 
but it'll give you more leverage over your competition.

Graphic design pointers. Try adding your picture and signature to your guarantee to boost credibility. Put your guarantee in certificate form. Put the words guarantee in big bold letters 
that stand out.

Also, mention your guarantee at least three times throughout your sales letter. More if you have little to no testimonials.

You can even write your headline as an outrageous guarantee. Bottom-line: Create a guarantee that far
surpasses that of your competition and you'll achieve success.

Yours FREE: 10 Minute $ales Letter Critique by Direct Mail 
Copy & Sales Letter Specialist Mike Jezek. 
Yes, see if your sales letters are ready to unleash a buying frenzy 
with a free critique from Mike Jezek. 
Email: miknlisa@gtcinternet.com
"Sales letters that create buying frenzies"
Copyright 2002 Mike Jezek


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