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Wireless Messages,
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Text Messaging is about to hit the
pages of Adlandpro Community. Now you'll be able to
send short text messages to community members who agree to
be contacted via mobile phone!
Got something to say to a community
member that can't wait? The Text Messaging service
will let you send a quick note to a friend's mobile phone
right away. Even if they're away from their computer
but still near their phone, you'll be able to send them a
message.
If you already use text messaging
you'll know that it's an awesome way to communicate, isn't
it? Check your inbox over the next few days for the
details on how to activate your ASMS (Adlandpro SMS)
features.
Oh, and I nearly forgot. The
Adlandpro Community Online Trade Fair and Expo is getting
set to start taking applications for exhibitors and vendors
for the fair.
If you haven't yet heard what the Expo
is, here's the short version:
The Expo is a once-a-week online event where 10 handpicked
vendors are selected to promote their businesses, products,
services, and programs in one of 10 interactive tents or
venues for the day.
The Expo is a fun event for all
community members to meet and interact with other community
members in a chat-like setting while at the same time giving
business owners a chance to show off their businesses. There
will be prizes awarded to visitors just for attending. The
goal of the fair is to connect buyer and seller in an
entertaining way. You'll be able to chat with your fellow
community members in real time, ask questions of business
owners in their own interactive booths, win prizes, and so
much more.
The first weekly trade fair will be
held online in less than two weeks so you need to get your
Vendor Application in PRONTO, $subst('Recip.FirstName')!
Once we've filled all 10 booths, you'll have to re-apply for
the next fair to get a chance at the next one.
More info on the Community Fair and
Expo can be found here:
http://community.adlandpro.com/forums/23384/ShowForum.aspx
If you're not yet a community member,
you have GOT to get in here for this event. It's going
to be fun and profitable for everyone.
If you have something good to offer,
the Adlandpro Expo is THE best way to get the message out
FAST. Here's the link to the Vendor/Exhibitor
Application Page
http://tracking.adlandpro.com/url_tracker.asp?id=3899_ALP-ACE-0605
Last, but not LEAST, the
BFA or Best Forum Awards results for May have been
posted, which is Adlandpro's way of saying "Thanks" to you
if you post meaningful discussions on various topics.
The winner of the BFA and the $200.00 Cash Prize for this
month is
John
Sanchez, with his forum,
Person of the Week. The POTW forum honors people
on the community who contribute positively to its growth and
environment. You should check it out here:
http://tracking.adlandpro.com/url_tracker.asp?id=3733_alpBFAres
If you're already a community member
and you know of a forum that should be nominated for the
June round of the BFA, please go to this link to check out
the forum requirements and put in your nomination. You
can even nominate your own forum.
http://tracking.adlandpro.com/url_tracker.asp?id=3556_alpBFAnfo
To go directly to the BFA nomination
page, go to this link:
http://tracking.adlandpro.com/url_tracker.asp?id=3557_alpBFAnom
There's some pretty exciting things
happening at Adlandpro and I can only tell you that this is
just the beginning....
Regards,
Michael Dela Cruz, Adland Digest
Editor
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Are You Giving Your
Customers Enough Reasons To Return To Your Business?
Copyright 2007 by Karin Manning
Good customer service just isn't enough anymore in the
marketplace in which we live. Times are changing and business owners are
learning that they need to create such an awesome customer loyalty program that
they are always at the forefront of their customers' minds on a regular basis.
To compete in today's global marketplace you need to stand out from the crowd -
be better than your competitors, be faster than your competitors and, more
importantly -
BE MORE MEMORABLE THAN YOUR COMPETITORS!
Your success in business depends upon your ability to change.
Customers in 2003 are more demanding, more intelligent, and have more choices
than ever before when it comes to where they spend their money and how often
they spend it. Wouldn't you rather it was your business and not your
competitor's?
You need to work smarter, not harder, and devote your time and energy on the
things that count....
Building greater customer loyalty that will grow your business 24 hours a day, 7
days a week...even while you sleep.
Become important in your global marketplace and you will be rewarded by being at
the forefront of your customers' minds and receiving endless referrals to your
business.
Create a memorable experience in the minds of your prospects and customers and
you will benefit for a lifetime.
If you want to make a second, third, fifth and twelfth sale you must create an
incredible customer service experience that your customers will talk about
forever.
The quality of your customer service will be remembered long after the price
they paid is forgotten.
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If you want to drastically increase your number of visitors to
customers and your customers to ongoing repeat customers you need to make
contact with them as often as possible.
Marketing gurus tell us that if you are not in touch with your customers every
six weeks they're not really your customers, but people who your competitors are
continually trying to lure away from you and your business.
WHOSE POCKETS DO YOU WANT YOUR CUSTOMERS TO FILL...YOURS OR YOUR COMPETITORS?
Create a point of difference that is so original that sets you apart from your
competitors your customers wouldn't dream of doing business with anyone else.
If your customers don't see you as being different from your competition they
will always make their buying decision based on price alone
Send The Right Message To Your Marketplace!
Follow up is one of the most critical elements of any business. It is vital to
follow up at all times: your prospects, your customers, your affiliates.
Did you know on average it takes 7-12 follow ups for a person to buy from you so
you MUST contact them regularly on an ongoing basis.
Look at these alarming statistics provided by the National Sales Association:
2% of sales are made on 1st contact.
3% of sales are made on 2nd contact.
5% of sales are made on 3rd contact.
10% of sales are made on 4th contact.
80% OF SALES ARE MADE ON 5TH-12TH CONTACT.
The three areas of follow up are:
(1) PROSPECTS
Offer a free report, training course, ebook or newsletter so you can keep
contact with those who don't buy on the first visit.
(2) CUSTOMERS
By keeping in constant touch with your customers you'll create so many happy and
satisfied customers they will refer you to their friends. Happy customers are
informed customers, less likely to ask for a refund and more likely to buy from
you again.
(3) AFFILIATES
If you want income-producing affiliates you must give them the latest tips,
techniques, training and motivation with constant follow up.
Once your business grows there's no way you can follow up with your prospects,
customers and affiliates by hand so you MUST set up your automated system from
the beginning or as soon as you can.
*****ONCE IT'S SET UP IT RUNS WITH NO FURTHER INPUT FROM YOU*****
Thankfully in recent times companies have become aware of how important client
follow up is and they have created autoresponders (automatic messages/emails)
for this purpose to put your business on autopilot.
TIP: Avoid using free autoresponders as they usually include advertising for
other people's products (sidetracking people away from your offer and helping
you to look unprofessional. Remember, in business how you are perceived by your
customers means everything!)
Once your system is in place you fill it with the emails that will go out
automatically once someone subscribes or is subscribed automatically!
SAMPLE FOR PROSPECTS:-
Message (1) Free information you promised (immediate delivery)
Message (2) More great information about the initial product (one day after
message 1)
Message (3) Mix in information about your product with free information (one day
after message 2)
Message (4) Start to sell your product while giving more information (one day
after message 3)
Message (5) More free information and how they will benefit from buying your
product or service (one day after message 4).
SAMPLE FOR CUSTOMERS:
Message (1) Thank them for their order and let them know they can contact you if
they need any help (immediate delivery)
Message (2) Thank them again and give them a free bonus (one day after message
1)
Message (3) Send a short note to say you are offering them another free bonus
and ask how they are enjoying the product (seven days after message (2)
Message (4) Send a short note saying you hope they are enjoying the product and
that you thought they might be interested a complimentary product....(seven days
to one month after message (1)
If you haven’t got autoresponders in place it’s not too late. Give your
customers a reason to return to your business by keeping in contact with them
and you’ll be am*zed at the results you’ll achieve. Have fun!
About the Author
Copyright 2003. All Rights Reserved. Karin Manning. Karin is the
publisher of Net Wealth, an interactive newsletter for advanced internet
veterans, entrepreneurs and beginners alike. To start receiving your weekly
marketing, motivational, customer service and money tips visit
http://www.reprintrights4u.com and
fill out the popup on entry with details of your ePackage & bonus newsletter
subscription & free gifts.
karin@reprintrights4u.com
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5 Ways to Encourage Impulse Purchases
I just bought six square pieces of spongy fabric for $20 and
walked away happy - "victim" of an impulse purchase.
I was at one of those big show events and walked past a demonstration booth. I
even knew it was coming. About 50% of the people walking out were carrying two
bright yellow cylinder-things.
As we walked toward the convention center, I told Tim (my other half), "There's
one of those guys with a microphone in there, doing a demonstration. He gets
people so excited they think they have to buy those things. They over-pay then
never use them." I said this a bit smugly. I know of such things, so I wouldn't
succumb.
Yeah, right. This guy was good. So good, I came away with five ideas for
increasing sales from impulse purchases. Next time you evaluate short-term sales
and marketing strategies, think about and apply these five impulse purchase
lessons...
Impulse Purchase Lesson 1: Demonstrate an impressive, relevant feature.
If the product is chocolate, sold at a retail checkout stand, you have no need
for this one. Human nature takes over. When you are selling unrecognizable
cylinder things, people need some encouragement.
You would never know it to look at them, but these things were super absorbent
shammies. They can suck 8 - 10 ounces of soda out of your carpet in nothing flat
AND it makes for an impressive demonstration. When the demonstrator mentioned
they could dry a sweater in three hours, I was hooked. Never mind we have about
two spills a year in my house and I don't own any "lay flat to dry" sweaters.
This ability to get people to "live in the moment" is one key to a successful
impulse purchase demonstration. The salesperson has a lot to do with it, of
course. Repetition of an incredible, attractive feature, however, is key as
well.
Think of any infomercial or "Billy Mays" product. There is always an "AMAZING!"
feature - cooks in minutes, instantly removes stains, easily pulls dings from
your car, etc.
2: Try to "time it right".
Quite coincidentally, one of those semiannual spills in my house
happened the day before I bumped into the yellow cylinder guy. I was thinking
"If I'd had these yesterday, right now we wouldn't have books stacked in the
middle of the living room floor." Quite by accident, he had related to something
that was top-of-mind for me.
Fortunately, you do not have to rely on coincidence. At any one time, there are
usually six or eight generally popular "themes" you could tie into. Better yet,
your target audience is likely to have it's own unique interests.
On the Internet, you can "time it right" by associating complementary products
or services. If someone is researching monitors, for example, perhaps they need
an ink cartridge for their printer.
Showing or highlighting ink cartridges on the screen along with the monitors may
incite an impulse purchase. Better yet - and this is impossible unless you have
order histories or detailed profiles - show them the exact cartridge they need.
3: Make it easy.
It turns out the cylinder things costs a flat $20. There was no change to mess
with, no stopping to fill in order forms, and no multiple pieces of currency. As
people pulled $20's out of their pockets, the demonstrator took them and handed
over the shammies in a single motion.
On the Internet, you can make it easy in two ways - ordering and delivery.
Make the order process as simple as possible. Amazon's "Quick-Click" links are a
good example of making ordering easy. Impulse purchasers simply click on the
"Buy from Amazon" button and order straight off a pop-up window. You can see how
it works here, in the left column under "Amazon 'Quick-Click' Example": http://WebSiteMarketingPlan.com/Arts/ImpulsePurchase.htm
Easy delivery is another way to encourage impulse purchases on the Internet.
Immediately downloadable digital items are an example. For physical items, quick
delivery - overnight, same day, or local store pick-up - can increase sales.
4: Give an enticingly presented discount.
A roll of three shammies was $21 something, but the guy was taking care of the
sales tax, which made it an even $20 (But wait, there's more!). Because it was
early he would throw in another 3-roll for no additional charge. Caught up in
the moment, we nodded agreement. We were getting a deal - no sales tax plus
three free.
The way a discount is presented can make a deal sound either appealing or "not
such a deal". Which sounds better?...
"Buy One, Get One Half Off." OR "Buy Two and Get a 25% Discount."
"3 for $5.00" OR "$1.67 each."
"40% Off Sale" OR "On Sale, $12.00 each." (Assuming $20 item.)
Another way to encourage impulse purchases is to give a discount by bundling.
Offer to reduce the price on a second, related item (Like in example #1,
above.).
Online, I have seen this done with books. Some booksellers offer you a chance to
save money on shipping and/or book price if you also purchase a related item.
5: "Keeping up with the Joneses."
Instead of putting the shammies in a bag, the demonstrator rolled them up into a
cylinder. This way, people at the show would see others carrying them around and
wonder what they were missing.
The same concept can be applied to the Internet. I have seen messages like:
"Others who bought 'x' also bought 'y'" on order forms, at check out, and on
product screens.
So there they are - five tactics the yellow cylinder guy used to convince me
(and nearly everyone around me) to happily walk away with six shammies. By
correctly applying these same techniques you can see your sales soar as well.
About The Author
Bobette Kyle has more than a decade of experience in Corporate Marketing; Brand
and Product Marketing; Field Marketing and Sales; and Management.
She is author of the Marketing Plan and Promotion Guide "How Much For Just the
Spider? Strategic Web Site Marketing", named one of the top 15 books of 2002 by
NonFictionReviews.com. Read more about the guide here:
http://WebSiteMarketingPlan.com/bookinformation.htm
© 2003 Bobette Kyle. All Rights Reserved.
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