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 Adland Digest FREE Edition #596
  Friday  Jan 4, 2008

Information Your Business Needs RIGHT NOW

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Worldwide Holidays for January 2008

1st January

Founding of Republic of China: Taiwan.

Independence Day: Cameroon, Haiti, Palau, Sudan, Western Samoa.

National Liberation Day: Cuba.

New Years Day: Algeria, Antigua & Barbuda, Argentina, Australia, Austria, Bahamas, Bahrain, Barbados, Belgium, Belize, Bermuda, Bolivia, Bonaire, Botswana, Brazil, Bulgaria, Cameroon, Canada, Chile, Colombia, Congo, Cyprus, Czech Republic, Denmark, Ecuador, Finland, France, French Polynesia, Gabon, Gambia, Germany, Ghana, Gibraltar, Greece, Hong Kong, Hungary, Iceland, India, Indonesia, Iraq, Ireland, Italy, Ivory Coast, Jamaica, Japan, Jordan, Kenya, Kuwait, Lebanon, Lesotho, Liberia, Luxembourg, Malawi, Malta, Mauritius, Mexico, Morocco, Mozambique, Namibia, Netherlands, New Zealand, Nigeria, Norway, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Senegal, Seychelles, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sudan, Swaziland, Sweden, Switzerland, Syria, Taiwan, Tanzania, Thailand, Trinidad & Tobago, Tunisia, Turkey, Uganda, United Arab Emirates, United Kingdom, United States of America, Uruguay, Venezuela, Zaire, Zambia, Zimbabwe.

3rd January

Revolution Day: Burkina Faso.

4th January

Independence Day: Burma.

Martyrs of Independence Day: Zaire.

6th January

Army Day: Iraq.

Children's Day: Uruguay.

9th January

Martyr's Day: Panama.

11th January

Republic Day: Albania.

Unification Day: Nepal.

12th January

Revolution Day: Tanzania.

13th January

Liberation Day: Togo.

15th January

Arbor Day: Jordan.

Coming-of-Age Day: Japan.

Lima Foundation Week: Peru.

Tamil Thai Pongal Day: Sri Lanka.

19th January

Martin Luther King Jr.
(1929-1968): United States of America.

20th January

Award Day: Mali.

21st January

Altagracia Day: Dominican Republic.

Army Day: Lesotho.

Errol Barrow Day: Barbados.

22nd January

Discovery Day: Saint Vincent.

26th January

Australia Day: Australia.

Duarte Day: Dominican Republic.

Liberation Day: Uganda.

Republic Day: India.

27th January

Saint Devota's Day: Monaco.

Vietnam Day: Vietnam.

28th January

Democracy Day: Rwanda.

31st January

Independence Day: Nauru.


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The Adland Digest

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What's New at Adlandpro

Check to see what is new or for any changes that may be happening at Adlandpro.



An Introduction 

In the event that some of you missed it on the first issue of the year, I would like to introduce myself, my name is Barry Scott I am the editor of the Adland Digest Newsletter. We are planning on implementing new features in the newsletter to make it more interesting and interactive. Part of the new look so far; the world wide holidays for each month located on the left hand side of the newsletter, related articles in each newsletter, "What's New at Adlandpro" and "Adlandpro Tips". I would like to get some ideas from the readers of the newsletter, are there certain types of articles you would like to read, should we consider surveys or should we have a letters to the editor section? I want this to be something you would like to read and I really cannot do it with out some help. Click on my name below and send me your thoughts, just throw Newsletter in the "Subject" line. 

Sincerely, Barry Scott

Adland Blog

Build a Blog: now create your own Blog in the Adland Community! You can create the way your Blog looks, as well as font and background color, you can develop it in HTML or WYSIWYG, there are plenty of features to use. Tell other members about your Blog as well as how they can promote their own. There are countless ways to use a Blog for your own purposes. Just Click here.

Community Membership

The Adlander Plus Membership. This new level of  membership has enhanced capabilities that include: Targeted Direct Contact Messages that allow you to send a message to the Adland Community by Interests, Country or both. It also includes 15,000 Community Impression credits, up to 5 Public Forums and more. To take a look click here.

Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


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Building An Opt-In Email List The Right Way

By Pat Watt

Imagine if you had a list of 10,000 names and addresses of people who agreed to opt-into your physical mail newsletter that you send once a week. Would you take the time to photocopy 9,999 copies of the original copy, buy 10,000 envelopes, 10,000 stamps, and mail it all out at the same time. You can do that but it would take you so much time that you would probably never finish it. It would take you forever, right?

The nice thing about having an email opt-in list of subscribers is that you just have to type in the message, make sure that your grammar and spelling are both correct, and that your links that are in that newsletter are working. Once you have done all that, you just hit the "send" button and you are done. Wasn't that easy? Having an opt-in email list of subscribers who asked to be on your list is the ultimate ad campaign.

So how do you use an opt-in list properly?

First of all, an email newsletter delivered by email is a great way to connect with your customers and subscribers. You can sell your products to them. You can ask them for feedback on any topic that you like. You can be funny today and serious tomorrow. Always find a way to connect with them and show them that you are a real person and express yourself as a real human being.

Build your list and get permission...

Now before you go and start your own opt-in email list, you need to know that each subscriber that comes into your newsletter gives you their personal permission to send periodic emails to them about what you are offering. Also, don't ever buy them from anybody. If you do and do send them emails with your offers then that would be considered SPAM. This is not allowed.

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Now, go to any of the many companies that allow you to send those amounts of emails through their servers. Write down those emails that you like to be sent out. If you don't have anything to write about, you can always see what others in your field are doing and make it your own. You can actually subscribe yourself to any of those other newsletters and see what other marketers are doing and what they are writing in their emails.

You will also need to put a "subscribe Here" box on your Web site home page. Once you are done setting your emails to go out automatically to any person that will want more info, give your website visitors at least 3 different places on your site where they can subscribe themselves.

Make it easy for subscribers by requesting only their first name email address. Don't go out and ask them for their family name, pets name, phone number etc...

Additional important tips for a winning email newsletter:

* Make your privacy policy clear. Never rent or sell your list to anyone else:

It would be a good idea that you let your subscribers know that once they subscribe to your newsletter, that their privacy is guaranteed. Tell them and assure them that you will not rent or sell their email address to anyone else. Doing this, can and will increase your list of subscribers.

*Avoid sending your e-newsletter too often:

Some people, who are new to sending email newsletters, often send their small subscriber list an email every day. Don't do that because this can irritate your subscribers and it will lead to many of them opting out from your list. You will want to send them an email 3 or 4 times a week or every other day.

*Make it easy to unsubscribe:

Giving your subscribers the option to opt out in each email is important too. Not everyone who joins your list will want to get emails from your forever no matter how good your newsletter is to them. Give them the option to opt out at the very bottom of each email that you send them.


About the Author:
Pat Watt is the owner of www.workbizfromhom.com and www.workathomeonlinejobs.info. Her sites are geared for people who are looking for a legitimate and honest work at home opportunity and/or an online business.
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Building Sub-Lists To Maximize Profit

By Tim Whiston

Every successful online marketer has an opt-in mailing list. Most of us began our list building efforts by using a free gift to entice prospects to subscribe but this is only the beginning of a profitable list building strategy.

Once you have a list of some size, it's a great idea to start building sub-lists from your current subscriber base to help you really target your promotions and increase your profits. This is a simple matter of segmenting your subscribers into smaller lists based on their interests and actions.

For example, everyone should definitely have a buyers list. You can create this sub-list by simply having your subscribers fill out a form with name and email after they purchase one of your offers. Or you can have a programmer set up an IPN script on your payment processor that adds a buyer's name and payment address to an autoresponder database after each purchase.

By doing this you will have a mailing list made up only of your paying customers. These are people who have an interest in your wares and the ability to pay for them, so I'm sure you see the value in building such a sub-list. This database will become one of your most profitable assets.

Or let's say you interview an expert in your field via telephone and invite your subscribers to sit in on the call. This is a fairly common marketing tactic that can result in some nice affiliate sales.

You could ask your subscribers to register for the call by filling out an opt-in form. This is an easy way to create a sub-list of readers who have an expressed interest in products offered by the person you are interviewing, and you could increase revenue by targeting these people with pitches specific to such products.

The idea behind sub-list building is just to organize your subscribers into smaller groups, all with a very specific interest or promotional value. Of course you'll still have your main list to "fall back on" so you only stand to gain by applying this strategy to your own marketing efforts.


About the Author:

Tim Whiston is a professional Internet marketer who enjoys his work. He has owned numerous Websites and ezines and has created hundreds of thousands of dollars in profits for his clients. Be sure to check out his free Information Marketing Course and Professional Web Services portal.


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Adland Digest Sponsor Message

AGLOCO Own the Internet !
Ever notice on the Internet that some people are making all the money .
As users, we usually get nothing well I just joined AGLOCO and its sole purpose is to get its members their share of the value created on the Internet.

Click here to visit

Be a sponsor. Place your ad here. (Spot IV )


Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.


How To Build Your Opt In List

If you're serious about your online success, your first goal is to build your targeted mailing list. It's no secret that the marketers making the biggest  profits, have the biggest targeted lists. 

Please take note; I didn't say a big list, I said a big  targeted list. When you sit down to map out your marketing strategy, your goal is to identify your target audience and put  90% of your efforts into building your list. Now imagine you have sent out your own newsletter to all the members in the community and we did all the work. Your newsletter we put it together and send it out, you get the contacts and the sales potential.

If you are already a Gold Member you have access to the Opt In List as part of your membership?

If you are not a Gold Member this is your chance to become one and utilize all of the Gold Member Tools.

To get more information on the Opt In List or how to get it click here.

To learn more about how to use the Opt In List click here.


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