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 Adland Digest FREE Edition #609
  Tuesday, March 18, 2008

Information Your Business Needs RIGHT NOW

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Worldwide Holidays for March 2008

1st March

Heroes' Day: Paraguay.

Independence Movement Day: South Korea.

2nd March

Adowa Day: Ethiopia.

Independence Day: Morocco.

Peasants' Day: Burma.

3rd March

Discovery Day: Guam.

Liberation Day: Bulgaria.

Martyr's Day: Malawi.

National Unity Day: Sudan.

4th March

Lantern Festival: Taiwan.

6th March

Independence Day: Ghana.

8th March

Congolese Women's Day: Congo.

Decoration Day: Liberia.

9th March

Baron Bliss Day: Belize.

Commonwealth Day: Gibraltar.

10th March

Labour Day: South Korea.

11th March

National Day: Lithuania.

12th March

Independence Day: Mauritius.

Renovation Day: Gabon.

13th March

National Day: Grenada.

14th March

St. Joseph's Day: Colombia.

15th March

Anniversary of Hungarian Revolution (1848/49): Hungary.

J.J. Robert's Birthday: Liberia.

17th March

Evacuation Day (Boston only): United States of America.

Nyepi Day: Indonesia.

St. Patrick's Day: Canada, Ireland, United States of America.

18th March

Aruba Day: Aruba.

Marien Ngouabi Day: Congo.

19th March

Youth Day: Zambia.

20th March

Independence Day: Tunisia.

Start of Spring: Europe.

21st March

Benito Juarez's Birthday: Mexico.

Youth Day: Tunisia.

22nd March

Abolition Day: Puerto Rico.

23rd March

Pakistan Day: Pakistan.

24th March

Africa Day: Zambia.

25th March

Annunciation: Liechtenstein.

Independence Day: Cyprus, Greece.

26th March

Independence Day: Bangladesh.

27th March

Armed Forces Day: Burma.

Evacuation Day: Angola.

29th March

Boganda Day: Central African Republic.

31st March

Freedom Day: Malta.



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What's New at Adlandpro

Check to see what is new or for any changes that may be happening at Adlandpro.


Editor's Comments 

Barry Scott -Digest Editor

Hi everyone! We had a slight delay in production as we were doing a little fine tuning to the listings. I had some great feedback during this period and I really do appreciate it, some positive and some suggestions for change. I have to admit, there is value to both types of feedback. The good stuff, it is nice to hear and it kind of tells you that you are doing well, but then that leaves you with the dilemma of leaving things as they are and risking you will become stagnant and ignoring those comments that tell you are until its too late. The other feedback always has merit in that even though it is one suggestion to improve or change it may be the exact change you need to go over the top. I would rather shake things up a little, get people talking or (I hate to say it) complaining. There is an old adage in there somewhere "as long as they are talking about you" and I guess that is the point. We can gain valuable information from both and apply that to improve ourselves, the worst thing we can do is to disregard any of it!      

As always and feedback or questions are always welcome, just click on my name below

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


[ Go to Article Archives ]
A Logo is Your Business's 'Suit'

By Bryan Kress
McDonald's, Starbucks, Coca Cola, and Apple all have one major asset in common, their logo. Every corner you turn the "Golden Arches" appear and every time someone make a coffee run they think of Starbucks. In a simple sense these companies have ingrained there business into your mind. They have created an image that sits on the pedestal, while everyone chases after them. Have you though about creating a awe inspiring logo for your business? If not then there are some things that may need to be adjusted to make a logo that better fits your image. Remember people judge on first impression and if your logo looks tacky then your company looks tacky.

In the world today marketing is getting more competitive and if your not good at it then it is worth it for you to hire someone to do it for you. You are not doing your business any justice if your logo isn't of high quality. Think of children looking at cereal boxes, they only pick the most colorful box with the best cartoon character. Now look at your company logo. Does it express what your company stands for? If you had a shirt on with just your logo in the middle would you wear it in a crowd? Does it draw a the eye of the everyday person? If not then why are you using this logo?

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How to create a logo is a job in itself. You can create your own logo, but if you spend more time on something your not to good at you may want to spend your time helping your business in other ways. This is why I recommend you have someone design the logo for you that has a feel for your business and your personality. Having a person knowledgeable about the trend or style in today's logo design market is another key point to stress upon your designer. Once you have the designer make sure they know where this logo will be placed. Different items can cause distortion to your logo. A good logo may take a month or two to design, so patience maybe necessary.

Getting the right logo isn't easy, but it is easy to test the quality. If you are having someone design your logo take the samples to a mall and ask people passing by what they think. Not only will you get your answer on which logo is the most well received you will also be grabbing an audience wondering what kind of business you do. This gives you the new logo and potential customers. WOW, networking and marketing at the same time! This is what your logo should do for you every time you take it in public. People should ask what do you do, or is that your business?

Your logo once it is finished should be in a certain place, try everywhere for starters. Letterhead, envelopes, pens, polos, business cards, storefronts, and on and on... If you wanna play with the big players you have to think like the big players.

When you wear a suit in public you gain respect. Your logo should gain the respect and grab the attention of anyone that may come across. Your logo needs to be stylish, well tailored to your business, and pressed for every major occasion.


About the Author:
I am in my last year of Accounting and Economics & Finance. I have worked for any industry out there from farming, fast food, retail, cold calling, personal lending, and consulting. I am young in age, but experienced well beyond my years. I now own three companies and I host my own radio show while wearing many other hats throughout the community.
If you would like to present your idea on our show or have any suggestions for a future article please email questions@businessonthemound.com


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The Money Is In The List

By Anh Nguyet
It's a favourite saying among marketers and there is more than just an element of truth in it. In a web based business, if you can build up a list of interested contacts, then you can market to them and sell to them time and time again. That's what "the money is in the list" means and why it is so important to garner those contacts and to keep them warm.

To set about that, you need a mechanism that lets people sign up to your list. It's important to understand that people need to make this choice themselves. There are good reasons for that. In earlier Internet times, people often accepted emails from other people that they did not know as part of the fun and the excitement of a new medium. But then came the spammers who abused the system by sending millions of emails to sell products that most people did not want.

The spamming problem got so bad that the government was called on to intervene and declare spamming to be illegal. This doesn't mean that spamming has stopped. It's just that people know the situation and are that much more hostile when they receive unsolicited email. It's a natural human reaction. If you try to force someone to do something they don't want, then you will usually get a negative reaction like this on, instead of the positive one that you were hoping for.

The other problem is linked to the first. It goes like this. If you send an unsolicited email to another person, that person may take that as in intrusion on their liberty. They did not ask for your email and don't see why they should receive it. On the other hand, if you organize things so that people do ask to receive your information, the opposite is true. In that case people expect to hear from you and may even email you to ask why you haven't written!

So you need to use what is called a "double opt-in" system. It's a software application that is part of most autoresponder systems and it guarantees that the people who get added to your mailing list really do want to be on it.

You start by promoting your product or site on the web, via search engines, directories or advertising for example. People who are looking for related information will come across your site listed in the search engines or in the directories or they will click on your ad if it catches their eye.

Now they come through to your site that is where you can suggest that they sign up for your newsletter, for example. To do this you will have prepared a sign up form on the same page perhaps. The visitor fills in the form with their email address (otherwise they can't receive the newsletter) and other details such as their first name, any particular interest they have and so on.

It's probably best to keep the form simple at this stage. Getting into more detail can be done as and when they want to buy something, but don't scare them off at this stage. When they have filled in the form, it gets sent off from your site to the double opt-in application.

The double opt-in application then sends an email back to the person, explaining that you have received a request to sign up for the newsletter but need to check that it really was the same person who asked compared to the email address given. The idea is that it is not impossible that someone was playing a prank by giving an email address that was not their own.

The person then confirms that they really do want the newsletter, the double opt-in has done its job and you have added another willing contact to your list.

As your list grows in this way, you can use it to feed into an autoresponder that will send out emails at regular intervals and also give you feedback on the level of interest for each email. But this is why they say "the money is in the list" and how you can grow your business by carefully cultivating a community of enthusiastic clients.


About the Author:

Anh Nguyet - Make a living by affiliation and marketing on the internet as a main source of income.
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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.


Common Technical Questions

How often I can submit my ads and how many?

If you are an affiliate you can submit an unlimited number of ads, but ads should be posted to relevant categories. We are receive frequent reports from people who find mass posts from the same person. Such ads will be removed from our database and the will be member blacklisted.  Free ad memberships can post a maximum of 20 ads.

If you have any questions regarding email notifications or if we can help in anyway please contact us.

Comments & Questions: http://www.adlandpro.com/ContactForm.asp