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 Adland Digest FREE Edition #623
  Friday, May 23, 2008

Information Your Business Needs RIGHT NOW

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Worldwide Holidays for May 2008

1st May

Labour Day: Algeria, Argentina, Austria, Barbados, Belgium, Belize, Bolivia, Bonaire, Brazil, Bulgaria, Cameroon, Chile, China, Colombia, Congo, Ecuador, Egypt, Ethiopia, Finland, France, French Polynesia, Gabon, Gambia, Germany, Greece, Hungary, Iceland, India, Iraq, Italy, Ivory Coast, Jordan, Kenya, Lebanon, Luxembourg, Malaysia, Malta, Mauritius, Mexico, Morocco, Mozambique, Nigeria, Norway, Paraguay, Peru, Philippines, Poland, Portugal, Russia, Senegal, Serbia, Seychelles, Singapore, Slovenia, Spain, Sweden, Switzerland, Syria, Tunisia, Uganda, Uruguay, Venezuela, Yemen, Zaire, Zambia.

May Day: Bangladesh, Belgium, Cyprus, Czech Republic, Ghana, Gibraltar, Mexico, Pakistan, Sri Lanka, United Kingdom.

Women's Day: Cuba, Tanzania.

Workers' Day: Burma, Namibia, Zimbabwe, Romania.

2nd May

King's Birthday: Lesotho.

Labour Day continues in Bulgaria, Slovenia, and Romania.

3rd May

Constitution Day: Japan, Poland.

Vesak Day: South Korea.

5th May

Children's Day: South Korea.
Cinco de Mayo: Mexico.

Coronation Day: Thailand.

Liberation Day: The Netherlands.

6th May

Corregidor Day: Philippines.

Martyr's Day: Lebanon, Syria.

Samuel K. Doe's Birthday: Liberia.

8th May

Independence Day: Israel.

Parent's Day: South Korea.
VE Day: France.

9th May

Liberation Day: Czech Republic, Slovakia.

10th May

Matsu (Goddess of the Sea): Taiwan.

Independence Day: Micronesia.

Vesak Day: Malaysia, Singapore.

13th May

St. Mary's Day: Colombia.

14th May

Flag Day: Paraguay.

Kamuzu Day: Malawi.

National Unification Day: Liberia.

15th May

Independence Day: Paraguay.

     Teacher's Day: South Korea.
 17th May

Constitution Day: Nigeria, Norway.

Discovery Day: Cayman Islands.

18th May

Battle of Las Piedras Day: Uruguay.

Flag Day: Haiti.

Victoria Day: Canada.

19th May

Ataturk Youth Day: Turkey.

Flag Day: Finland.

20th May

National Day: Cameroon.

Party Day: Zaire.

21st May

Buddha's Day: South Korea.

Navy Day: Chile.

22nd May

Heroes' Day: Sri Lanka.

Sovereign Day: Haiti.

23rd May

Labour Day: Jamaica.

24th May

Bermuda Day: Bermuda.

Culture Day: Bulgaria.

Independence Battle Day: Ecuador.

25th May

Africa Day: Liberia, Zambia, Zimbabwe.

Independence Day: Eritrea, Jordan.

Liberation of African Continent Day: Gabon.

National Day: Argentina.

Revolution Day: Sudan.

26th May

Memorial Day: United States.

Constitution Day: Denmark.

Holy Spirit Day: Greece.

Independence Day: Guyana.

27th May

Kataklysmos: Cyprus.

28th May

Waisak Day: Indonesia.

31st May

Regiment Day: Brunei.

Republic Day: South Africa.





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Editor's Comments 

Barry Scott -Digest Editor

Presentation versus Communication. It is pretty hard to find anything traditional with the internet as it has really only been in common use for about 13 years. However, there are certain sales traditions that the old door to door salesman would use to increase their chances of a sale. A quick presentation and throw in some wow this works great, close the sale and off to the next home. 

Some of you may even remember the door to door salesman, this was basically doing a cold call door to door through out a neighborhood day after day. The profitable ones would get repeat calls and referrals because of a good presentation, communication wasn't an expectation or option due to the lack of technology. Remember there were no cell phones, email, websites etc...

Now the customer has the advantage through information, as they no longer have to take the word of the salesman in their house with the quick home presentation. Now they can look at something and simply type the product or service into Google and get all the feedback they need to decide if it's what they want. Don't get me wrong, presentation is still important, but trust and communication are more important. With the technology we have in place, the customer should be given plenty of options within your presentation to reach you and ask questions because good communication can repair a bad presentation. Ultimately the goal is to have both, but how would you know you have a good presentation if there is no communication?

As always and feedback or questions are always welcome, just click on my name below

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


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Affiliate Marketing - Is Having Your Own Website Necessary?

By Sandra Martini
You've worked for months to create the perfect ebook. It includes the answer to every possible question your audience could have. You've created a sales page.

You even offered a discount and threw in a ton of bonuses.

So why aren't they buying?

Despite what all the "instant gurus" may tell you about how you can generate millions of dollars of sales simply by purchasing their program and doing X, the reality is there's a system to building your business - whether online or offline.

Before you embark on any new business, product or service offering, you must determine:

1. Is there a need?

Is there a group of people who believe they have a need or want which you can fulfill?

Notice the language. . .I did not ask if YOU THINK there's a need. What you think is irrelevant unless you plan on purchasing your own products.

2. Do they know-like-trust you?

Have you built a relationship with the people you are asking to purchase your products and services or do you fly in, offer to sell something and then disappear until the next offer?

Much, MUCH too often, I receive emails which call themselves newsletters, but are nothing more than sales letters which contain NO content (Can we say UNSUBSCRIBE here?). You want to take the time to get to know your prospects and clients.

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3. Why are you special?

What do you offer your clients and prospects that your competitors do not? What makes you stand out? Many experts say you should share the "what" and the "why", but not the "how" until your prospect purchases something.

I disagree in that it's not authentic to me to do that. If you've been on any of my calls, you know I believe in giving a lot of content - that makes me special from other coaches. I'm a teacher at heart.

What makes YOU special in your industry?

If your prospects aren't buying from you, you're missing at least one of the above three critical components of a successful and profitable client/vendor relationship.

Always remember, in designing your business, regardless of your industry, you have to be constantly aware of what your clients and prospects are searching for even as you build a business to suit your lifestyle.

Your Coaching Challenge

Starting with your business, step outside yourself and ask each of the above three questions from an objective point-of-view. If your business passes, ask the same questions for each product and service you offer/plan to offer.

Once you have the answers, you can confidently move forward.


About the Author:
Leading small business expert Sandra Martini is the "Automatic Business Coach." Sandra delivers simple proven, yet innovative, ways entrepreneurs can implement processes and systems to create a waiting list of clients while giving them more money, time, and freedom in their businesses. For free articles, free resources and to sign up for her free audio mini-seminar "5 Quick & Easy Ways to Put Your Marketing on Autopilot" visit http://www.SandraMartini.com


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5 Tips On How To Write Emails That Catch Attention

By Christiene Villanueva
"As clothes make a man (or woman)", the way you dress up your emails can either make or break your career or relationship, too.

Not every email you send gets to its recipient; this is more of a fact than mere guess. Spam filters work double time, and what constitutes spam today has never been more defined. However the real email tragedy is ending up in the trash bin, as soon as the email is clicked open.

Writing is talent and not everyone shares it. Others are just born with the talent to organize thoughts on word.doc (or notepad) effortlessly, while most of us struggle to even come up with an idea of what to write about.

Unlike writing a story or an article, writing emails is a lot simpler. It is also a skill that anyone can learn. Talent can make learning easy for some, but sooner or later for everyone, writing emails effectively is a skill that we can all learn and master.

Emails for business purposes and those written for personal communication do not have the same format, but for effective results, they share the same rules:

1. Short and Simple. Emails, regardless of theme or topic should not extend beyond 65 characters, including spaces, across the page. Anyone who reads a wider span of text across the page can easily lose interest.

2. Use color sparingly. It's amazing how others can turn their emails into mini-Picasso portraits by using colored fonts and highlights to attract attention to their thought or ideas. Unlike the popular belief that colored fonts and highlights attract, they actually repel when applied on a page too much.

3. Use simple language and shorter paragraphs. Attention span is shorter when reading online. Definitely, emails delivered in simple language and in short paragraphs have more impact.

TIP: Smileys, interchangeably referred to as emoticons, work best in terms of expressing emotions with less words. You may consider downloading this software to aid you in writing emails, but choose one that is compatible with most email clients, such asYahoo! Mail, Gmail, Earthlink, Comcast and AOL, for wider options. Also, smileys that come in different sizes - small, medium or large - allow you to express your feelings accurately.

4. Don't "shout". The use of capital letters throughout the body of your email means yelling on the internet.

5. Take one last look before you press "send". Grammar and spelling rules are
basic, but oftentimes these are taken for granted in both business correspondences and personal emails. Before you press "send", it pays to take one brief review and perform minor edits when necessary.

It always pays to do things right the first time as not every email merits the chance to be read the second time. It's either the Reply button or the trash bin, and just a few rules in between can make the difference.


About the Author:
Christiene Villanueva writes extensively about Zaazu smileys with its truly innovative and unique software that allows free download of animated and cool smileys. With more than 30 different categories to choose from- there's absolutely a smiley for every human emotion! Now available for MySpace and Friendster applications, Zaazu smileys can enhance your social network experience. Learn more about smiley emoticons and how you can spice up your emails with them from your own desktop.


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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.


Common Technical Questions

I've looked at my Impressions and Traffic Exchange Stats, what are views, hits and CTR %, how do my credits apply to this?

Views are every time your ad is displayed either in the Traffic Exchange or as a Banner or Text ad on our web pages it uses one credit. The view of the ad or banner is situated in a way that the viewer provided they are viewing in a normal or standard monitor version (not oversized view) will see the ad without having to scroll to see it.

A hit is when someone clicks on your Ad or Banner which will open up your web site or automatically open their email program and populate it with your email address.

CTR % is the Click Through Rate, which is the number of times an ad or banner is clicked on compared to Views. As an example 100 views and 1 hit, would give you a CTR of 1.00 meaning your ad has a click thru rate of 1 out of 100 views. A good measure or standard to look for is 0.20%, anything over that is probably giving you some leads, less than 0.20% and you should consider editing the ad or changing the banner.  

If you have any questions regarding email notifications or if we can help in anyway please contact us.

Comments & Questions: http://www.adlandpro.com/ContactForm.asp