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 Adland Digest FREE Edition #689
  Saturday, May 2, 2009

Information Your Business Needs RIGHT NOW

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Worldwide Holidays for May 2009

1st May

Labour Day: Algeria, Argentina, Austria, Barbados, Belgium, Belize, Bolivia, Bonaire, Brazil, Bulgaria, Cameroon, Chile, China, Colombia, Congo, Ecuador, Egypt, Ethiopia, Finland, France, French Polynesia, Gabon, Gambia, Germany, Greece, Hungary, Iceland, India, Iraq, Italy, Ivory Coast, Jordan, Kenya, Lebanon, Luxembourg, Malaysia, Malta, Mauritius, Mexico, Morocco, Mozambique, Nigeria, Norway, Paraguay, Peru, Philippines, Poland, Portugal, Russia, Senegal, Serbia, Seychelles, Singapore, Slovenia, Spain, Sweden, Switzerland, Syria, Tunisia, Uganda, Uruguay, Venezuela, Yemen, Zaire, Zambia.

May Day: Bangladesh, Belgium, Cyprus, Czech Republic, Ghana, Gibraltar, Mexico, Pakistan, Sri Lanka, United Kingdom.

Women's Day: Cuba, Tanzania.

Workers' Day: Burma, Namibia, Zimbabwe, Romania.

2nd May

King's Birthday: Lesotho.

Labour Day continues in Bulgaria, Slovenia, and Romania.

3rd May

Constitution Day: Japan, Poland.

Vesak Day: South Korea.

5th May

Children's Day: South Korea.
Cinco de Mayo: Mexico.

Coronation Day: Thailand.

Liberation Day: The Netherlands.

6th May

Corregidor Day: Philippines.

Martyr's Day: Lebanon, Syria.

Samuel K. Doe's Birthday: Liberia.

8th May

Independence Day: Israel.

Parent's Day: South Korea.
VE Day: France.

9th May

Liberation Day: Czech Republic, Slovakia.

10th May

Matsu (Goddess of the Sea): Taiwan.

Independence Day: Micronesia.

Vesak Day: Malaysia, Singapore.

13th May

St. Mary's Day: Colombia.

14th May

Flag Day: Paraguay.

Kamuzu Day: Malawi.

National Unification Day: Liberia.

15th May

Independence Day: Paraguay.

     Teacher's Day: South Korea.
 17th May

Constitution Day: Nigeria, Norway.

Discovery Day: Cayman Islands.

18th May

Battle of Las Piedras Day: Uruguay.

Flag Day: Haiti.

Victoria Day: Canada.

19th May

Ataturk Youth Day: Turkey.

Flag Day: Finland.

20th May

National Day: Cameroon.

Party Day: Zaire.

21st May

Buddha's Day: South Korea.

Navy Day: Chile.

22nd May

Heroes' Day: Sri Lanka.

Sovereign Day: Haiti.

23rd May

Labour Day: Jamaica.

24th May

Bermuda Day: Bermuda.

Culture Day: Bulgaria.

Independence Battle Day: Ecuador.

25th May

Memorial Day: United States of America

Africa Day: Liberia, Zambia, Zimbabwe.

Independence Day: Eritrea, Jordan.

Liberation of African Continent Day: Gabon.

National Day: Argentina.

Revolution Day: Sudan.

26th May

Constitution Day: Denmark.

Holy Spirit Day: Greece.

Independence Day: Guyana.

27th May

Kataklysmos: Cyprus.

28th May

Waisak Day: Indonesia.

31st May

Regiment Day: Brunei.

Republic Day: South Africa.

**We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here


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Editor's Comments 

Barry Scott -Digest Editor

What is the Best Method of Advertising?

What do I think?

I have to admit, it's a question that comes up everyday, Banner Ads, Traffic Exchange Ads, Classified Ad, E-Mail ads, Newsletter ads, the list goes on and honestly I believe there is no correct answer. I think that any form of advertising that puts your product or service in front of viewers that can result in a sale for you is good.

Regardless of what I say, you will make that decision in time based on the results you get from the methods you have chosen and that is your answer. There is nothing wrong with trying all forms of advertising and what may not work for one product or service may work for another. As an example; the ad "Such and Such for Sale" may do well as a classified ad and as a Banner ad, but may not produce in other forms. This does not mean that other forms of advertising don't work, nor does it mean that the ad does not work.

There is no magical one ad works for all forms of advertising and that there is a "best form" of advertising. Every ad will perform differently in each and I would say never rule out any ad that works and never rule out any form of advertising. If any combination is providing some results, that is a good result and isn't that the best method?

As always and feedback or questions are always welcome, just click on my name below

Sincerely, Barry Scott Editor


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Internet Security - 8 Proven Tactics to Eliminate Threats From Spam, Viruses, and Hackers

By Donna Gunter
As an online business owner, you face treacherous Internet security risks every single time you're online. Viruses, hackers, and spam await you at every turn. The reality is that these threats are always going to be a component of being online and doing business online. Unfortunately, they seem to be here to stay.

Given that, there are a number of precautions you can take to make yourself, your business and the visitors to your site as safe as possible. Here are 8 tactics proven to enhance your Internet security:

1. Virus Protection. Make sure you have the latest virus updates installed on your computer and let the software thoroughly scan your entire computer daily to ensure that no viruses successfully planted themselves on your hard drive. Set your virus checker to scan your email when it downloads, as well.

I use AVG Free to scan both my computer and my email. They also have a fee-based version that provides complete Internet protection. McAfee and Norton also offer similar products.

For spyware and malware protection, I use CounterSpy. The company that makes this software also has a new product to protect against viruses and spyware called VIPRE.

2. Spam Blocker. I have a spam blocker that I use with Outlook called Cloudmark Desktop that does a great job of helping me train my email program to recognize spam. What I like about this program is that the program users tell Cloudmark what spam arrives in their inboxes, and the programmers update Cloudmark accordingly to recognize those kinds of emails. Other spam blocker programs include IHateSpam and MailWasher.

3. Web hosting Spam Blocker. To block spam before it even hits my Outlook inbox, one of my hosting accounts offers Postini spam blocking on my server. I pay a few dollars extra each month to add this service, but it is well worth it, as it routinely blocks at least 100 emails per day that are spam. I always have the option to log into that account if I am missing an email that may have ended up there accidentally, and I can "whitelist" the sender so that it goes though without a problem the next time. Every night this service sends me a list of emails that are questionable (i.e. the service isn't sure if it's spam), and I quickly scan them to approve any that have been misidentified.

4. Email Address Spam. One of the easiest ways your email address gets added to massive lists of spammed email addresses is by including a clear link to your email address on your website. Spambots routinely patrol the Internet looking for readily available email addresses to harvest online. Even if you have the link "cloaked" by saying "click here to email", which will bring up your email address in the visitor's email program, the spambot is able to read the HTML sourcecode and harvest the email address.

Instead, remove your email address off of all of your websites. Use a contact form for people to email you that incorporates CAPTCHA technology (where the form filler has to read a graphic representation of a word or set or numbers to prove that s/he isn't a spambot). I use the free version of Freedback for this task.

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5. Discussion List Spam. If your email address must appear on any discussion lists, blog posts, or forum postings, use a free email address like the ones available at Gmail or Yahoo. In this way, you protect your "real" email address from being picked up by spambots.

6. Catch-All Email Address. If your web host company permits, create a catch-all email address that receives all email not specifically marked for a set POP email address or email forward you may have set up. When you sign up for someone's free giveaway, for example, that will add you to their marketing list you can then enter an email address that reminds you of the site or giveaway where you used it.

For example, if I'm signing up for Jane Smith's free dog training tips report, I might use dogtraining@mydomain.com, which will then end up in my catch-all domain email address. In this way, you don't have to give away your "real" email address, and you can determine if the list holder sells or rents your email address to another. So, then, if you suddenly begin to get emails to your dogtraining@mydomain.com address from a dog food company you've never heard of, you'll know that Jane sold or rented your email address to them.

7. Firewalls and Hackers. Make sure that you are using Windows firewall protection, at a minimum, to protect your computer from being hacked while you're online. Or, use a free firewall like ZoneAlarm. You can also upgrade for a fee to get enhanced protection.

If you use a wireless router, be sure to set a password to secure it so that anyone passing by your home or office cannot hijack your signal and potentially hack your computer. I was resetting the wireless connection on my laptop just last week and discovered that there were 3 unsecured wireless connections in my neighborhood. I live in a residential section with no businesses, so I know that these were unsecure wireless routers in my neighbors' homes.

8. Secure Server. If you're selling something online, either your website hosting account or your shopping cart provider needs to have a security certificate so that any monetary transactions can be made over a secure server. You can check to see if your checkout process is secure by looking for https:// in the address window of your browser when browser when you are on the payment page of your site/shopping cart. Some browsers will also show a gold locked padlock icon when you are on a secure server.

I had to purchase a security certificate from my hosting company for my membership site, as the secure server wasn't built into the shopping cart that is integrated into the membership site software. If you use Paypal or some version of 1ShoppingCart.com, you are safe, as your customers' transactions are being carried over a secure server.

When you make sure that your computer and email are protected from spam, viruses, malware and the like, your customers are then safe when you email them or upload something to your site for them to access. Responsible online business owners need to take every precaution available to them to enhance Internet security for all involved.


About the Author:
Copyright (c) 2009 OnlineBizU.com Online Business Coach and Online Business Manager Donna Gunter helps independent service professionals learn how to automate their businesses, leverage their expertise on the Internet, and get more clients online. To claim your FREE gift, TurboCharge Your Online Marketing Toolkit, visit her site at OnlineBizU.com.


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 Starting a Business on the Web - 3 Mistakes That Can Cost You a Fortune

By Christopher James
If you are starting a business on the web, you have to know about these mistakes that can stand on your way and cost you a fortune. They are get rich-quick schemes, perfectionism and lack of a system. Read on to find out what they are and how you can succeed in your online business if you can avoid them.

Get Rich Quick Schemes
Majority of online scams get people easily because of this mindset. Opportunity seekers want to make a lot of money within a short time with very little or no work. The shocking truth is that people believe there is always a fool out there that will believe get rich quick schemes, so they make up worthless opportunities, disguised in all sorts of names, and sell it to them. The only true formula that works with accurate mathematical precision to make money for people online every time is this: Find a need, fill it and reap the rewards in form of cash. Anything short of this is a get rich quick scheme.

This is the act of making sure that everything is alright and perfect before starting a business on the web. While it is true that one should have a fair knowledge of whatever aspect of online marketing you want to use to make money online, it is not always the best to over labor yourself to get everything right the first time. This mostly happens to people who read a lot of ebooks from different people on a specific aspect. For example, if you read three different books on affiliate marketing, it is true that not all three authors will use the same approach for their business. Trying to apply the three methods can lead to information overload and perfectionism. The best thing is to start with a solid system that works from the onset and stick to it from start to finish. Other improvements can come over time.

Lack of a system
A system is simply a business model, goal and business plan of how you will be starting a business on the web. A business model is simply the type of online business, like making money with Google AdSense. A goal is to make $5 per day through Google AdSense my first month. A business plan is simply the kind of guide, website, or angle of attack you are going to use to achieve your goal. Anything short of these can make you to start a business on the web in a bad way.

The best way of making regular online income is to change your get rich quick mindset to how to fill a need of a hungry market in order to start your own business on the web. If this is followed by a solid guide from the start and a solid system, nothing will stop you from getting all the financial rewards you need to have a happy life.


About the Author:
Find out cutting-edge and unique systems that have been put in place to make you avoid these mistakes at http://startnetbusiness.com You will be shocked by what you see and be grateful that you finally found a system that has worked for thousands.
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