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 Adland Digest FREE Edition #700
  Thursday, July 9, 2009

Information Your Business Needs RIGHT NOW

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Worldwide Holidays for July 2009

1st July

Canada Day.

Communist Party Foundation: People's Republic of China.

Family Day: Lesotho.

Freedom Day: Suriname.

Heroes' Day: Zambia.

Independence Day: Burundi, Rwanda.

Republic Day: Ghana.

St. Peter's and St. Paul's Day: Colombia.

Union Day: Somalia.

2nd July

Il Palio, Siena:
Continuing in ancient tradition, the contradas compete on horses around the town square of Siena, Italy, every July 2nd and August 16th.

Unity Day: Zambia.

4th July

Independence Day: United States of America.

United States Friendship Day: Philippines.

5th July

Independence Day: Algeria, Cape Verde, Venezuela.

Unity Day: Rwanda.

6th July

Independence Day: Comoros.

Republic Day: Malawi.

7th July

Constitution Day: Cayman Islands.

Independence Day: Solomon Islands.

Serbian Day: Former Yugoslavia.

9th July

Independence Day: Argentina, Bahamas.

11th July

Revolution Day: Mongolia.

12th July

National Day: Sao Tome.

Orangeman's Day: Ireland.

14th July

Bastille Day: France.

National Day: Iraq.

15th July

Sultan's Birthday: Brunei.

17th July

Independence Day: Slovakia.

Revolution Day: Iraq.

Rivera Day: Puerto Rico.

18th July

Constitution Day: Uruguay.

19th July

Independence Day: Laos.

Martyr's Day: Burma.

Sandinista Day: Nicaragua.

20th July

Day of the Sea: Japan.

Independence Day: Colombia.

21st July

Liberation Day: Guam, Poland.

23rd July

Revolution Day: Egypt.

24th July

Simon Bolivar Day: Ecuador, Venezuela.

25th July

Constitution Day: Puerto Rico.

Guanacaste Day: Costa Rica.

Republic Day: Tunisia.

Revolution Day: Cuba.

Santiago Day: Spain.

26th July

Independence Day: Liberia, Maldives, Puerto Rico.

Revolution Day: Cuba.

28th July

Independence Day: Peru.

30th July

Independence Day: Vanuatu.

Somers' Day: Bermuda - two day cricket game between the western and eastern sides of the Islands of Bermuda.

31st July

Emancipation Day: Bermuda.

**We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here


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What's New at Adlandpro

Check to see what is new or for any changes that may be happening at Adlandpro.


Editor's Comments 

Barry Scott -Digest Editor

Do clichés or corny slogans work? Here are some examples of what I am talking about: "This Summer things are Really Starting to Heat up!" or  "Check out our Vacuums they Really Suck!". We see and hear these all the time, whether it's TV, Radio, Print or Internet ads.

Do you think our instinct is to roll our eyes and maybe let out a small chuckle and move on? The answer is surprisingly No, we may roll our eyes, we may even chuckle out loud, but we do not skip the ad. As a matter of fact, not only do we check out the ad completely, we usually tell at least a few of people about it.

If you can come up with an ad that contains the slightest bit of humor it will usually sell for you. I believe, we find it easier to see things with humor involved and there is a  different variety of humor from slapstick to sarcasm that make people laugh or smile. I would not base an entire ad campaign on it but, don't laugh, I would definitely include at least one funny ad in my campaign!  

As always and feedback or questions are always welcome, just click on my name below

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


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Why Do We Need to Do Marketing and Advertising?

By Nigel Tuck
It doesn't matter whether you are a business owner or an entrepreneur. You need to be able to be good at marketing and advertising because without them you will not be successful.

Marketing and advertising are such vital cogs to the success of any enterprise and yet are an area where consistently businesses fail or flounder. There is this perception that marketing is difficult, hard, and only should be tackled by "experts". This is I think a rumour that was started by the "experts" themselves because it is in their best interests to try and keep the world of marketing and advertising shrouded in a dark mystical cloud as if it's some kind of dark art form.

However, marketing and advertising is not a dark art form at all. There are a certain number of things you need to do but once you understand the process then you can just repeat it every time. And with each repeat of the process so you can improve it slightly.

The important thing to remember is that although every one of your businesses are different they all rely on one thing - customers. And to get a customer you need to have advertising and marketing.

When someone visits your website get them to sign up for a Free Offer. This can typically generate leads from 10-20% of your website visitors. The higher the perceived value of what you are offering the higher the conversions. So a free video is likely to get more sign ups than a free report.

Following on with that theme here are some do's and don'ts surrounding a Free Offer.


Do not use these. Newsletters I am afraid are old hat. They are perceived as being rather boring and dull. Think outside the box and take the information that you were going to publish in the newsletter and rename it as for example, Weekly Top Tips.

Weekly Top Tips

Put together a short yet informative email with a great tip on your area of expertise. This will be pulled out of what would have been your newsletter.

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Free Report/Article

Entitle it such as "The 7 Secrets of xxx" or "The 4 Top Tips To Avoid yyy". This kind of report will work exceptionally well.


Get someone to carry out an interview with you and have it recorded, where you give tips and information for potential customers. The subject matter should be mainly about helping your potential customer, not just talking about your product or service. At the end of the interview promote your offer.


The one big advantage that video has over everything else is that they have a very high perceived value compared to their actual cost. If you would like your potential customer's mailing address send them a DVD or CD. If you're happy with their name and email address you can offer the video online as a download which will substantially reduce your costs. Obviously this is dependent on the type of product that you are selling in terms of its price e.g. a high ticket item could justify a posted DVD whereas a low ticket item wouldn't. The interview format is perfect for video and the video production doesn't have to be Oscar nominated quality.

Product Samples

If you are in a position to be able to offer free samples or trials of what you sell, then do so as this will increase conversions.

Note to the above

Just because you are giving away something to your customer or potential customer for free, it still means that you have to put as much effort into the advertising copy as you would if you were selling it. You will still need to explain the benefits and make sure that you have a clear call to action.  


About the Author:
Nigel G. Tuck invites you to learn more about how you can boost your profits with simple, effective, low cost advertising, marketing and awareness strategies by grabbing the detailed FREE report at http://www.salesexploder.co.uk/freereport.html
For many businesses this report has already become essential reading! And its yours entirely without charge.
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 Sales Letters That Open Doors

By Sandra Bekhor
They are one of the most cost effective and powerful ways to open doors with a referral network, prospective clients and the media, yet sales letters continue to be under leveraged by professional practices and other small to mid-sized businesses.

Don't let the fact that a sales letter doesn't require programming or graphic design fool you. It is a key marketing tool. No different from a website, brochure or newsletter, sales letters that open doors are not simply thrown together. They are carefully crafted to deliver a compelling and believable promise that is consistent with the rest of your marketing program.

Here are 8 essentials of sales letters that open doors for professionals and other small to mid-sized businesses:

1. Establish credibility and build trust with clear and concise messages about your expertise.

2. Get to the point quickly with a believable and client focused promise.

3. Include helpful tips or reference information that demonstrates your commitment to solve problems for the reader.

4. Brand your stationery in order to create a professional and memorable first impression.

5. Use a reader friendly layout that invites the reader to skim your letter.

6. Include a call to action that lets the reader know what you want them to do next and motivates them to do just that e.g. book a complementary information session or consultation.

7. Personalize your sales letter. Address your sales letter to a specific individual and deal with their unique business requirements.

8. Build the relationship rather than the sale.

Once you have written your first sales letter, you will have a template that is quite easy and quick to adapt to the requirements of other audiences.


About the Author:
Bekhor Management is a full service business and marketing consulting firm in Toronto, Ontario focused on Canadian professional practices and other small to mid-sized businesses. Our services include marketing, branding, strategic planning and business planning. Sandra Bekhor speaks, teaches and writes for various professional associations. For further resources, we invite you to visit Toronto Marketing Blog. If you are considering a practice development initiative, call us at 416-969-9600 for an initial consultation without fee or obligation.
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Adlandpro Tips

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Common Technical Questions

Some of the buttons appear to be missing and the edit box will not open for me on Adlandpro's website?

With the introduction of Internet Explorer 8 there will be some lost features on websites you visit. This is part of IE 8 workings and you just have to allow the Compatibility settings to register with the website you are on. In the case of Adlandpro this may affect your Reply buttons or HTML Tool bars for messages, some codes etc…

There is a simple fix to this:

When you are on our website and you notice that there is a button missing like reply or a toolbar is gone, click on your Browser “Tools”, when this opens you will look for Compatibility View Settings.

This will open a box and you will add our website address Adlandpro.com. Once this is added, it will refresh and the features will return. Once you have added us to your compatibility list you do not have to add us every time. If you have other sites where you have lost functionality this could be for the same reason.

If you have any questions regarding email notifications or if we can help in anyway please contact us.

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