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Worldwide Holidays for July 2009

1st July

Canada Day.

Communist Party Foundation: People's Republic of China.

Family Day: Lesotho.

Freedom Day: Suriname.

Heroes' Day: Zambia.

Independence Day: Burundi, Rwanda.

Republic Day: Ghana.

St. Peter's and St. Paul's Day: Colombia.

Union Day: Somalia.

2nd July

Il Palio, Siena:
Continuing in ancient tradition, the contradas compete on horses around the town square of Siena, Italy, every July 2nd and August 16th.

Unity Day: Zambia.

4th July

Independence Day: United States of America.

United States Friendship Day: Philippines.

5th July

Independence Day: Algeria, Cape Verde, Venezuela.

Unity Day: Rwanda.

6th July

Independence Day: Comoros.

Republic Day: Malawi.

7th July

Constitution Day: Cayman Islands.

Independence Day: Solomon Islands.

Serbian Day: Former Yugoslavia.

9th July

Independence Day: Argentina, Bahamas.

11th July

Revolution Day: Mongolia.

12th July

National Day: Sao Tome.

Orangeman's Day: Ireland.

14th July

Bastille Day: France.

National Day: Iraq.

15th July

Sultan's Birthday: Brunei.

17th July

Independence Day: Slovakia.

Revolution Day: Iraq.

Rivera Day: Puerto Rico.

18th July

Constitution Day: Uruguay.

19th July

Independence Day: Laos.

Martyr's Day: Burma.

Sandinista Day: Nicaragua.

20th July

Day of the Sea: Japan.

Independence Day: Colombia.

21st July

Liberation Day: Guam, Poland.

23rd July

Revolution Day: Egypt.

24th July

Simon Bolivar Day: Ecuador, Venezuela.

25th July

Constitution Day: Puerto Rico.

Guanacaste Day: Costa Rica.

Republic Day: Tunisia.

Revolution Day: Cuba.

Santiago Day: Spain.

26th July

Independence Day: Liberia, Maldives, Puerto Rico.

Revolution Day: Cuba.

28th July

Independence Day: Peru.

30th July

Independence Day: Vanuatu.

Somers' Day: Bermuda - two day cricket game between the western and eastern sides of the Islands of Bermuda.

31st July

Emancipation Day: Bermuda.

**We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here

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Why Do We Need to Do Marketing and Advertising? By Nigel Tuck             It doesn't matter whether you are a business owner or an entrepreneur. You need to be able to be good at marketing and advertising because without them you will not be successful. Marketing and advertising are such vital cogs to the success of any enterprise and yet are an area where consistently businesses fail or flounder. There is this perception that marketing is difficult, hard, and only should be tackled by "experts". This is I think a rumour that was started by the "experts" themselves because it is in their best interests to try and keep the world of marketing and advertising shrouded in a dark mystical cloud as if it's some kind of dark art form. However, marketing and advertising is not a dark art form at all. There are a certain number of things you need to do but once you understand the process then you can just repeat it every time. And with each repeat of the process so you can improve it slightly. The important thing to remember is that although every one of your businesses are different they all rely on one thing - customers. And to get a customer you need to have advertising and marketing. When someone visits your website get them to sign up for a Free Offer. This can typically generate leads from 10-20% of your website visitors. The higher the perceived value of what you are offering the higher the conversions. So a free video is likely to get more sign ups than a free report. Following on with that theme here are some do's and don'ts surrounding a Free Offer. Newsletters Do not use these. Newsletters I am afraid are old hat. They are perceived as being rather boring and dull. Think outside the box and take the information that you were going to publish in the newsletter and rename it as for example, Weekly Top Tips. Weekly Top Tips Put together a short yet informative email with a great tip on your area of expertise. This will be pulled out of what would have been your newsletter.     Adland Digest Sponsor Message Be a sponsor. Place your ad here. (Spot II)   Free Report/Article Entitle it such as "The 7 Secrets of xxx" or "The 4 Top Tips To Avoid yyy". This kind of report will work exceptionally well. Audio Get someone to carry out an interview with you and have it recorded, where you give tips and information for potential customers. The subject matter should be mainly about helping your potential customer, not just talking about your product or service. At the end of the interview promote your offer. Video The one big advantage that video has over everything else is that they have a very high perceived value compared to their actual cost. If you would like your potential customer's mailing address send them a DVD or CD. If you're happy with their name and email address you can offer the video online as a download which will substantially reduce your costs. Obviously this is dependent on the type of product that you are selling in terms of its price e.g. a high ticket item could justify a posted DVD whereas a low ticket item wouldn't. The interview format is perfect for video and the video production doesn't have to be Oscar nominated quality. Product Samples If you are in a position to be able to offer free samples or trials of what you sell, then do so as this will increase conversions. Note to the above Just because you are giving away something to your customer or potential customer for free, it still means that you have to put as much effort into the advertising copy as you would if you were selling it. You will still need to explain the benefits and make sure that you have a clear call to action.     About the Author: Nigel G. Tuck invites you to learn more about how you can boost your profits with simple, effective, low cost advertising, marketing and awareness strategies by grabbing the detailed FREE report at http://www.salesexploder.co.uk/freereport.html For many businesses this report has already become essential reading! And its yours entirely without charge. Article Source: http://EzineArticles.com/?expert=Nigel_Tuck   Adland Digest Sponsor Message Shop on line and save the gas. Please visit us at our little on-line store. We have over 9,000 items that can be found in the store. Click here to visit Be a sponsor. Place your ad here. (Spot III)    Sales Letters That Open Doors By Sandra Bekhor   They are one of the most cost effective and powerful ways to open doors with a referral network, prospective clients and the media, yet sales letters continue to be under leveraged by professional practices and other small to mid-sized businesses. Don't let the fact that a sales letter doesn't require programming or graphic design fool you. It is a key marketing tool. No different from a website, brochure or newsletter, sales letters that open doors are not simply thrown together. They are carefully crafted to deliver a compelling and believable promise that is consistent with the rest of your marketing program. Here are 8 essentials of sales letters that open doors for professionals and other small to mid-sized businesses: 1. Establish credibility and build trust with clear and concise messages about your expertise. 2. Get to the point quickly with a believable and client focused promise. 3. Include helpful tips or reference information that demonstrates your commitment to solve problems for the reader. 4. Brand your stationery in order to create a professional and memorable first impression. 5. Use a reader friendly layout that invites the reader to skim your letter. 6. Include a call to action that lets the reader know what you want them to do next and motivates them to do just that e.g. book a complementary information session or consultation. 7. Personalize your sales letter. Address your sales letter to a specific individual and deal with their unique business requirements. 8. Build the relationship rather than the sale. Once you have written your first sales letter, you will have a template that is quite easy and quick to adapt to the requirements of other audiences.   About the Author: Bekhor Management is a full service business and marketing consulting firm in Toronto, Ontario focused on Canadian professional practices and other small to mid-sized businesses. Our services include marketing, branding, strategic planning and business planning. Sandra Bekhor speaks, teaches and writes for various professional associations. For further resources, we invite you to visit Toronto Marketing Blog. If you are considering a practice development initiative, call us at 416-969-9600 for an initial consultation without fee or obligation. Article Source: http://EzineArticles.com/?expert=Sandra_Bekhor
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