Worldwide Holidays for September 2009
1st
September
Evacuation Day (Italian): Libya.
2nd
September
Independence Day: Vietnam.
3rd
September
Independence Day: Qatar.
Independence
Movement Day: Tunisia.
Saint Matinus' Day: San Marino.
5th
September
Ganesh Chaturthi: Mauritius.
6th
September
Bonaire Day: Bonaire.
Defence Day: Pakistan.
Independence Day: Swaziland.
7th
September
Independence Day: Brazil.
Victory Day: Mozambique.
Labor Day: Canada, United States.
8th
September
National Day: Andorra.
Our Lady of Victories - National Holiday in Malta.
9th
September
Days of Liberation: Bulgaria.
Independence Day: North Korea, Tajikistan.
10th
September
Days of Liberation: Bulgaria.
St. George's
Caye Day: Belize.
11th
September
Quaid-e-Azam Death Anniversary: Pakistan.
12th
September
Revolution Day: Ethiopia.
14th
September
San Jacinto Day: Guatemala, Nicaragua.
15th
September
Independence Day: Costa Rica, El Salvador, Guatemala,
Honduras, Nicaragua.
Maria Himmelfahrt: Austria, Germany, Switzerland.
16th
September
Independence Day: Mexico, New Guinea.
17th
September
Heroes' Day: Angola.
Independence Day: Marshall Islands.
18th
September
Independence Day: Chile.
Victory of Uprona: Burundi.
19th
September
Army Day: Chile.
Independence Day: Saint Kitts.
21st
September
Independence Day: Malta.
Malta attained Independence from the United Kingdom in 1964.
Independence Day: Belize.
22nd
September
Independence Day: Mali.
23rd
September
Independence Day: Armenia.
National Day: Saudi Arabia.
24th
September
Mercedes Day: Dominican Republic.
Republic Day: Guinea.
Republic Day: Trinidad & Tobago.
25th
September
Liberation Day: Mozambique.
Assembly Day: Rwanda.
26th
September
Mid-Autumn Day: China, Hong Kong, Taiwan.
27th
September
Mid-Autumn Day: Macao.
28th
September
Confucius' Birthday: Taiwan.
National Day: Yemen.
29th
September
Boqueron Battle Day: Paraguay.
Constitution Day: Brunei.
30th
September
Independence Day: Botswana
**We try to
keep the dates as accurate as possible. Please let us know
if there is an omission or incorrect date.
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Editor's Comments
Barry Scott -Digest
Editor
We are now into the second week of the new changes to the community. Members are getting used to the changes and there are more positive remarks coming in. People are genuinely adverse to change especially when it is a big change like the new look of the community. We did take our members into consideration in making the changes being of course the most important but there were other reasons.The Community had features that were added over the last decade and with those changes a site gets renovated over and over again. Eventually much the same as a building the main structure has to be torn down to be rebuilt which then gives us the ability to grow stronger and larger.
The Community will be more effective and we understand that people will be upset at being taken out of their comfort zone because of the changes. However once you get used to the easier navigation and the ability to get to your features more quickly, you will see that it is more effective, will draw new members and more interest to what you are communicating to other members.
As always and feedback or questions are always welcome, just click on my name below
Sincerely, Barry Scott Editor
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Your Guide to Online Marketing Success
By R J Duncan
In today's business world, online marketing isn't just effective; it's essential At one time, business essentials were limited to business cards, yellow page ads and brochures. Newspapers, radio and television were used by cutting-edge businesses of yore and still reap huge rewards for big-businesses today. Mass media are generally just not cost-effective for most local businesses. In the 21st Century, it's clear that the impact of these tools is diminished by the world wide web. We search for products and services online from our desktops, laptops and cell phones. Yet most local business owners don't take advantage of the affordability and profits available through online marketing.
Like a business plan and a budget, an Internet marketing strategy is essential for modern-day small business success. While a website provides a good starting point, online marketing requires more than a couple of static web pages. Instead, a successful internet approach requires a dynamic and well-rounded web presence that builds relationships in addition to sales, fans in addition to customers.
A comprehensive Internet marketing strategy replaces newspaper ads with banner ads, yellow pages with search engines, snail mail with e-mail, town squares with social networks and sales letters with custom content. The technology is as evolutionary as it is revolutionary, and smart businesses are taking advantage of current environment to trounce their competition.
Tools and technology aside, there are dozens of reasons to engage actively and often in Internet marketing. Here are a few of the most persuasive: 1. When they need information, modern-day consumers go online; your successful internet marketing program will make sure they find you when they are shopping for your product or service.
2. Online marketing has tremendous research potential; if nothing else, companies should engage in online marketing research in order to collect data about their customers, prospects and competitors.
3. By marketing on the internet, companies can reach a highly targeted audience; what's more, they can reach it quickly, intimately and more cost-effectively online than traditional marketing approaches.
4. Online marketing lends itself to instant conversions. Customers can quickly and easily find what they want and immediately click through to purchase it.
5. Compared with many traditional marketing vehicles, Internet marketing services are both more affordable and more effective.
6. Internet marketing provides marketing power to local business owners; by marketing online, your company can enjoy big-business marketing exposure on a local marketing budget.
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Action Steps. Some contacts and resources to help you get
started with your online marketing: Search engine
marketing strengthens your online marketing strategy.
Once you have a website, Internet marketing via search
engines will help your customers find it. Consider search
engine optimization, which will improve your search engine
rankings, and pay-per-click (PPC) advertising, which markets
your company via relevant, targeted search engine queries.
ACTION: Before you build a web site, use Wordtracker's free
keyword suggestion tool to choose keywords; use those
keywords in your descriptions and meta-tags, PPC advertising
via Google AdWords and Yahoo! Sponsored Search in order to
build search engine traffic.
Select appropriate display advertising and leverage
online marketing tools
Display advertising, including banner ads, is a basic form
of online marketing. Because you'll pay for impressions -
banner ads are usually priced using CPM, or cost per
thousand impressions - make sure you place ads only on
websites that your target markets visit.
ACTION: Yahoo! Advertising provides Internet marketing
services to design, purchase and place your Internet
advertisements
Public relations promotes your online marketing image
Marketing on the internet includes more than advertising;
it's also about public relations. Generate publicity online
and continually monitor, build and maintain your online
reputation.
ACTION: Include Google Alerts in your online marketing
strategy. Use them to keep tabs on mentions of your name,
your company and your products online; search Technorati for
mentions in blogs and social media. And, when you write
press releases, distribute them via a newswire service like
PRWeb, which allows you to tag your release for exposure on
social bookmarking sites like Digg and Del.iciou.us.
Engage e-mail marketing to reach your online market
Promotional e-mails, including targeted messages and
periodic e-mail newsletters, are effective, opt-in tools for
one-to-one marketing. Send news or send coupons, but
whatever you do, don't spam.
ACTION: VerticalResponse is a popular e-mail marketing
vendor that can help you develop and execute a one-on-one
marketing strategy; browse its resources page for e-mail
marketing research, tips and advice.
Pursue affiliate marketing to leverage online marketing
relationships
A collaborative approach to Internet marketing, affiliate
marketing consists of advertisements on other people's
websites. When a customer clicks on the ads and visits your
website, your affiliate gets a small commission. You can
also reverse the process and get profits from promoting
other vendors' products
ACTION: LinkShare and ClickBank are examples of companies
that provide affiliate-focused internet marketing services,
AffiliateScout.com and AffiliatePrograms.com are directories
where you can search for affiliate networks based on
location, industry, etc.
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Make blogging an integral piece of your
internet marketing strategy
Blogs offer business owners an
affordable and personable way to connect
online with customers. Blogging about
your business, your industry and your
life positions you as an expert, an
advocate and most importantly, a real
person.
ACTION: For a low monthly fee, you can
publish your own blog via sites like
TypePad and Movable Type; Blogger and
WordPress, meanwhile, are free. Don't
forget to market your blog via RSS
feeds; while most blogging software will
create RSS feeds for you, online
marketing companies like SimpleFeed can
help, too. Get involved in social
networks to broaden your online reach
Social networks are the networking
component to your modern-day online
marketing strategy; giving your company
a presence on popular social networks
especially engages younger consumers and
turns them into brand evangelists.
ACTION: While MySpace, Friendster and
Facebook tend to be the most attractive
social networks for companies who are
marketing on the Internet, other sites,
such as Second Life and Twitter, are
becoming major players. Still other
sites, like LinkedIn, are proving
themselves important stomping grounds
for B2B marketers.
Photos and video provide impact to
your online marketing
Use pictures of your business, staff and
customers everywhere you can. Images
touch us emotionally and convey messages
quickly. Remember that surfers have
short attention-spans.
ACTION: Start taking pictures of your
business' world right now, poast them to
your website and social sites, like your
Facebook page.
Release viral marketing to spread
your online marketing message
Whether you send a viral e-mail, produce
a viral video or build a viral website,
Internet marketing of the viral variety
spreads far and fast, allowing you to
start small and finish big.
ACTION: Consider uploading branded media
to sites like YouTube, Revver or Flickr.
A video or photo that goes viral can
attract heaps of new business.
Generate online word of mouth with
consumer-driven Internet marketing
efforts
Internet marketing is about
interactivity. Give your customers a
platform for expressing-and
sharing-their opinions online in order
to build buzz and goodwill.
ACTION: Customer reviews provide
credibility for companies that give
consumers the power to do their Internet
marketing for them; while many shopping
cart solutions, such as Zoovy, now
include built-in customer review
functions, companies like PowerReviews
specialize in them.
Tips & Tactics
Helpful advice for
making the most of
this Online
Marketing Guide
• More than
advertising for your
website, Internet
marketing should
provide you with an
entire online brand.
Your Internet
marketing strategy
should go beyond
just making sales
and toward building
an engaging online
web presence.
• Don't put all your
eggs in one basket.
When you're
marketing online,
reserve a portion of
your budget for
offline advertising,
such as direct mail,
which you can use to
push traffic to your
website.
• Keep in mind that
not all online
advertising can be
bought; a big part
of Internet
marketing is
building
relationships and
earning reputations.
• Whether off-line
or online, marketing
requires a clear and
comprehensive
understanding of
your target
customers. Find out
who your best
customers are and
where you can find
them online, then go
after them.
• Internet marketing
is about usefulness.
It's not enough to
build a pretty
website; you must
also build one
that's engaging and
easy to use. If you
focus your Internet
marketing strategy
on creating a
positive user
experience, it will
eventually be
profitable to you.
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About the Author:
By Jack Duncan, internet marketing expert, Radiance Road Marketing, Lakeland, FL Jack Duncan has more than 25 years marketing, advertising and public relations experience consulting for small businesses. He started Radiance Road Marketing to help Lakeland, FL business owners profit from internet marketing opportunities. Visit his website http://www.radianceroadmarketing.com to discover more tips, strategies and services to grow your business by marketing online or call him at (863) 668-1086 to ask questions.
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