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 Adland Digest FREE Edition #738
  Thursday, February 4, 2010

Information Your Business Needs RIGHT NOW

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Business Article
Marketing Article
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Worldwide Holidays for February 2010

1st February

Confederal Agreement Day: Senegal.

3rd February

Heroes' Day: Mozambique.

San Blas: Paraguay.

4th February

Independence Day: Sri Lanka.

CCM Day: Tanzania.

5th February

Constitution Day: Mexico.

President's Day: Congo.

6th February

Waitangi Day: New Zealand.

7th February

Independence Day: Grenada.

8th February

Culture Day: Slovenia.

Revolution Anniversary: Iraq.

Virgen de la Candelaria: Puno, Peru.

Youth Day: Congo.

9th February

Feast of Saint Maron: Lebanon.

10th February

Feast of St. Paul's Shipwreck: Malta.

11th February

Armed Forces Day: Liberia.

Makha Bucha Day: Thailand.

National Foundation Day: Japan.

Youth Day: Cameroon.

12th February

Lincoln's Birthday: United States of America.

Union Day: Myanmar.

14th February

St. Valentine's Day.

Tet and Chinese New Year (Year of the Tiger): Vietnam.

Chinese Spring Festival: Mauritius.

15th February

Folklore Day: South Korea.

Presidents' Day: United States of America.

Provincial Holiday: Most Canadian Provinces and Territories.

18th February

Independence Day: Gambia.

General Holiday, Various Provinces: Canada

19th February

National Day: Nepal.

21st February

Shaheed Day: Bangladesh.

22nd February

Independence Day: Saint Lucia.

Union Day: Egypt.

Washington's Birthday: United States of America.

23rd February

National Day: Brunei.

Republic Day: Guyana.

25th February

National Day: Kuwait.

People Power Day: Philippines.

27th February

Independence Day: Dominican Republic.

**We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here

 

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What's New at Adlandpro

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Editor's Comments 

Barry Scott -Digest Editor

This is an effective way to check on your ads to ensure everything is working as it should:

1. Make sure that you check the spelling and any links you have to ensure that they are accurate and that the information is current. Click on the live link from your ad to see that it goes to the page on your site it is meant to.

2. If you have any statistics to look over whether they are yours or if you have an ad service that provides statistics, check to make sure that hits are still coming through. If the ads have slowed down or are just not getting the hits, edit or completely change the ad and make sure the links work.

3. Look at your ads, are they inviting or enticing? If you have any Specials, Sales or Freebies make sure you have this posted in your ad, most viewers will check out anything that they feel could save them money.

4. If you are offering a Promotion, Special Offer, Discount or Freebies do not be afraid to place the URL in your ad to go directly to the offer page, test it to make sure that it works and that the viewer will go directly to the Special.

5. Do not use misleading information that is not relevant, it may bring a viewer to your site but the chances of a sale decrease significantly with a misleading ad.

As always and feedback or questions are always welcome, just click on my name below

Sincerely, Barry Scott Editor

  

Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.

 

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Internet Business Marketing - How to Promote Your Web Site

By Allan Ward
           
So you've set up an online business...but what now?

How will you let the world know about your business and the products you sell?

Firstly, do you have clear goals? What is the purpose of your internet business? Do you want to blog for fun, will you sell other people's products, or will you create your own products to sell?

Assuming you have a product to sell, here are some ideas about internet business marketing.

Firstly, be very clear about what it is that you're selling. Are you selling a physical product, or are you selling information or expertise? You may have knowledge about a certain area - write an e-book about it and sell it online.

Importantly, once you know what you're selling, clarify the value the product provides to the consumer. Who is it aimed at, what are their problems or concerns, and how does your product solve their problems?

Once you know all this, it's time to get your web page ready. Take a look at your site and determine what your goals are when a new visitor arrives. Ideally, you want them to take some kind of action i.e. buy your product, register for your email list etc. Be blunt about this and make it obvious to a new visitor what you want them to do. If you're selling a product, make it very clear about how to purchase it.

Set up a sales page that addresses your prospect's concerns and fears, and clearly shows how your product will meet their needs.

So how do you get the word out with smart internet business marketing?

Find popular blogs and forums in your niche. Leave comments that add value on those blogs. Some will be no-follow - that doesn't matter. The purpose is to get those blog viewers to read your comment and click on your link.

Offer to write guest articles on related sites in exchange for links to your site.

Give away your product to the key thought leaders in your niche. Ask them to review it and provide you with testimonials. Let them become affiliates - most will have email lists that they can market to.

 
 
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I've seen some people suggest that you target one or two key players and offer them 100% commission on any sales they introduce. Whilst you lose the initial money, you could gain a lot of new customers, all who will provide you with their email addresses so you can market directly to them in the future. In addition, some of them may become affiliates themselves and give you new sales at a more reasonable revenue split.

Consider pay per click (PPC) advertising through Google. Make sure you've done your keyword research beforehand and target specific search terms. Depending on your product you could even target geographical regions. Track your results and make sure you're obtaining a decent return on your investment. Experiment with different ads and even different landing pages.

Add a bonus to your product to make it appear more special. Also consider adding some scarcity to the product offer. You could limit the total number of products sold (easy to do with paintings etc) or you could introduce some earlybird pricing i.e. a lower price for the first week or for the first 200 copies of an e-book.

Consider offline marketing as well. You may be able to target local media, business organisations etc that your customers belong to. Consider writing for different publications in exchange for links to your site.

Don't forget the power of social media like Twitter and Facebook. Promote your product, ask others to help with the promotion as well. Consider finding other people in similar or complimentary fields and offer to help each other. They can promote your product to their list in exchange for you promoting their product to your customers.

Finally, in internet business marketing remember to track your results, and to always be on the lookout for new opportunities.

 
About the Author:

Allan Ward is a financial planner and business coach who blogs at http://www.BloggerBusinessPlan.com. You can see his financial planning web site at http://www.impactfinancial.com.au.
Allan works with internet business owners to help them grow their profits and achieve their goals in life.

Article Source: http://EzineArticles.com/?expert=Allan_Ward

 

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 RSS Feeds - What Are They?

By Peter J Moore
 
Well, it's a web-feed format which is used to publish up-to-date information, as it happens, to another site. It means that you can set up an RSS feed on your own website to include automatic feeds from another website such as a news page or a music page or a page of interest. It means that, every time something is updated on that other website, it feeds into your website and your website visitors can see it. It can be used to notify you or others of what's going on. RSS feeds can benefit readers who want to subscribe to timely updates from their favourite websites or to combine feeds from many sites into one place.

So, if you own a car sales business, you may wish to include an RSS feed on your website from a car-related website so that your visitors are kept up to date with car-related issues about, for example, the hottest new sports cars, without actually having to leave your website.

A lot of people will subscribe to RSS feeds from news websites so that they are automatically updated when a news flash comes out. It's just another way of being able to keep informed as and when something happens without actually having to visit that page on a regular basis. It's like someone tapping you on the shoulder and saying. "hey, there's something new happened".

The content summaries that the recipient receives contain just enough information without overwhelming the reader with details. If the reader is interested and then wants additional information, they can click on the item to access the website which contains additional details. Some of the types of information that can be delivered in RSS feeds include:

 

  • blog feeds
  • article feeds
  • forum feeds
  • news feeds
  • discounts feeds.

 

It could also be used for distributing news about new jobs, new homes for sale, entertainment, calendar events, law enforcement, auction items and a whole host of other news-related topics. The possibilities are endless.

You can let people subscribe to your own website feeds so that, each time you release something of interest, they are informed via the RSS feeder. If you are the type of company which has regular offers, regular newsworthy announcements and regular items of interest that people need to be aware of, then have an icon on your website which allows them to subscribe to an RSS feed. They'll be updated on what you're offering and they can opt out at any time, which is one of the beauties of the feeds.

Use it as another marketing strategy and get feeding the public!

 

About the Author:

Pete Moore is a UK based author and co-founder of http://www.EzWeb123.com, an award winning website maker that is ideal for any small or start up business, organization, group, club, society, association, guild or charity looking to create a professional looking website. Other articles like this at: http://www.ezweb123.com/blog Copyright Peter Moore 2010

Article Source: http://EzineArticles.com/?expert=Peter_J_Moore

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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.

 

Common Technical Questions

                                                               
Where can I update my personal information like the About Me page and my Mini-Webpage?

When you are on the Community Home page you will see a Menu on the left hand side of the page and the second choice on the Menu is:

Profile Edit: This is information you choose to display to other members when they view your Profile. You can update your Personal Information, Upload your Profile picture, Change your Password, update information About Yourself, Your Interests and provide your Webpage.

Here is the direct link to your Profile Editor: http://community.adlandpro.com/ProfileEditor.aspx

It is a good idea to update your profile when ever you have made changes.  

If you have any questions regarding email notifications or if we can help in anyway please contact us.

 
Comments & Questions: http://www.adlandpro.com/ContactForm.asp