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 Adland Digest FREE Edition #748
  Friday, April 2, 2010

Information Your Business Needs RIGHT NOW

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Worldwide Holidays or Events for April 2010

1st April

April Fool's Day - Poisson d'Avril.

National Day: San Marino.

Republic Day: Iran.

2nd April

Malvinas Day: Argentina.

4th April

Liberation Day (1945): Hungary.

Memorial Day of Chiang Kai-shek: Taiwan.

National Day: Senegal.

5th April

Arbor Day: South Korea.

6th April

Chakri Day: Thailand.

Uprising Day: Sudan.

7th April

Women's Day: Mozambique.

9th April

Martyr's Day: Tunisia.

11th April

Heroes' Day: Costa Rica.

Liberation Day: Uganda.

13th April

Songkran: Thailand.

National Day: Chad.

14th April

Fast and Prayer Day: Liberia.

Pan American Day: Honduras.

Thingyan: Myanmar.

15th April

National Day: Niger.

16th April

Independence Day: Cyprus.

New Year's Day: Myanmar.

17th April

Independence Day: Cambodia.

National Day: Syria.

18th April

Independence Day: Zimbabwe.

19th April

Independence Day: Venezuela.

King's Birthday: Swaziland.

Patriots' Day: Uruguay.

Republic Day: Sierra Leone.

21st April

The Queen's Birthday: United Kingdom.

Tiradentes: Brazil.

22nd April

Earth Day.

23rd April

National Sovereignty: Turkey.

St. George's Day: England.

25th April

Anzac Day: Australia, New Zealand.

Liberation Day: Italy, Portugal.

National Flag Day: Swaziland.

Sinai Liberation Day: Egypt.

26th April

Union Day: Tanzania.

27th April

Independence Day: Afghanistan, Sierra Leone, Togo.

30th April

Fall of Saigon: United States of America.

Independence Day: Israel.

Queen's Birthday: Netherlands.

Vappu Day: Finland.

We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here


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The Adland Digest

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Editor's Comments 

Barry Scott -Digest Editor

Did you know:

According to the SBA (Small Business Administration), there are approximately 15 million home-based businesses.

75% of online shoppers say they would not return to a website that took longer than 4 seconds to load.

The average age of a home-based business owner is 43 and 35% of home-based businesses bring in more than $125,000 in business per year.

Some of the favorite internet marketing promotions by retailers to generate sales: free shipping, value-added promotion, online-only sale, special repeat buyer discount, bundle offer and early-shopper discount rebate.


"Our greatest weakness lies in giving up. The most certain way to succeed is always to try one more time." - Thomas Edison

"Never offer a compliment and ask a favor at the same time. Once charged for, the compliment holds no value."- Mark Twain  

As always feedback or questions are always welcome, just click on my name below

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


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Methods For Building a Diverse Back Link Portfolio

By James Culvers
Most niches are so competitive, that on page search engine optimization and good content is no longer enough to rank well in the search engines. To achieve high positions in search engine results, you need back links. Not only do you need back links, but you need them to come from a diverse range of sources to achieve the best results.

Focusing all of your link building efforts on just one source, and on just once anchor text, will appear unnatural to search engines, and you will lose out because of this. You should spread you links between a wide range of sources to encompass directories, blog comments, article writing, social bookmarking, web 2.0 profiles and blogs, and forum posting. Even more valuable than this is obtaining links from high page rank relevant sites. This can be tricky for most small new websites though, if not impossible. Therefore webmasters of these sites should concentrate on obtaining links that are attainable.

Directories are website that list links to other websites based upon categories. For example, a directory may have a category on food, which will in turn have sub categories on Asian food, European food, and so on. You should submit you website URL to the category that best describes your websites content. There are large amounts of directories in existence, a link from a directory is not worth much, but when you have several links from several directories, the link power soon adds up.

Blog comments are a great way to direct targeted traffic to your website, as well as build links to your website for search engine rankings. You can search for blogs that are related to the theme of your website, and post a constructive comment on one of their articles. Within that comment you should post a link back to your website. Other readers of the blog may choose to follow this link and visit your website. These links can be very powerful for improving your search engine ranking, particularly if they are on high page rank blogs.

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Article writing is my favourite method. You submit original content articles to article directories such as ezine, on a wide range of subjects. Within the article, you place a link back to your website. Not only is this method great for driving traffic, since the article directories have a huge reader base, but you also get a high value link for search engine rankings. Just a few of these links pointing to one website is enough to improve that websites ranking, provided the niche is not too competitive.

Social bookmarking your URL in sites like digg and reddit will again not only drive traffic from readers of those sites, but also give you another valuable link for search engine rankings. You should post your URL in a relevant section with constructive comments. If your link is considered spam it will be deleted.

Forum posting is also an extremely successful way of driving traffic and gaining links. Join a forum on a subject related to your websites niche, and start becoming a valued member of the community by posting helpful information and advice. You may be allowed to leave a link to your site in your signature. As your online presence grows, you will soon see traffic coming from the forum, and the links will also help improve your search engine rankings.

Finally, another of my favourite methods is creating a blog on web 2.0 sites like hubpages. Links from these sites are very powerful, and the online blogging community is huge. If you create a valuable interesting blog, many people from those communities may also choose to visit your website.

These are some of the cornerstone methods that new webmasters can use to build links. The key is to ensure that your postings are relevant and not spam. If you provide useful content to accompany your links, you will surely be on the road to search engine ranking success.


About the Author:

I enjoy writing about lots of different subjects. I have also written about the commercial benefits of a display freezer and a countertop display freezer on my website. James Culvers.

Article Source: http://EzineArticles.com/?expert=James_Culvers


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 7 Things You Must Do to Pull a Successful Product Launch

By Kaiser Ng
A big mistake a lot of unsuccessful marketers do is launch by banking on their existing list. Don't do that. Simply because it's not enough! If we want to maximize on profits, leverage on every single weapon in the arsenal.

Step 1: Recruit JV partners. If you're in the internet marketing niche, cool. You'll find many willing partners. Send them a kind email, ask them nicely and explain how your launch works and what's in it for them. If you're in a micro, laser-targeted niche, search up potential JV partners using Google (people who target the same keywords as you!) and then use Quantcast to see if they are suitable partners. Quantcast allows you to gauge the number of visitors they have and whether they are selling info products (how-to products) like you.

Step 2: Recruit affiliates. If these snobby internet marketers refuse to JV with you, kindly ask them to be your affiliate. Besides promoting the launch to your list, you can also recruit them to be your affiliates. Remember, leverage! ClickBank is a good service to manage your affiliates if you don't have your own affiliate manager.

Step 3: Do a pre-launch. You want to create as much hype as possible before the launch. You can do that by giving away a lot of free stuff and asking your list, partners, affiliates to spread the news about it. Take this opportunity to really connect with your prospects. Create videos, provide lots of free value, have a chat with them, whatever it takes.

Step 4: Empower your affiliates/JV partners. Prepare a list of promotional materials such as articles, email templates, banner ads, easy-to-make affiliate links and tell them about it. The easier you make it for them to promote, the more money you will get.

Step 5: Spread the word about it. Get involved in forums (as a third party if you're new) or if you've already established an influence in the forums, just tell them about it and invite others to join. Get active in Twitter, Facebook and other social media sites.

Step 6: Make sure your payment processors can support the large influx of sales that are coming in. Find out about the limits of your payment processor and have other payment options if necessary.

Step 7: Be a good paymaster. Nobody likes being paid late for the hard work they put in. Give your partners a deadline and make sure you meet those deadlines.

Last but not least, observe what other internet marketers do in their launches and you may learn something to add to your arsenal for your next product launch. Remember, we want to maximize profits!


About the Author:

Kaiser is the founder and CEO of IMPatterns.com. A follower of internet marketing trends, he believes that we can obtain valuable insight from observing what successful internet marketers have done. Don't waste time re-inventing the wheel, just apply what works to achieve massive results in your online businesses. Grab those internet marketing trends!

Article Source: http://EzineArticles.com/?expert=Kaiser_Ng

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