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 Adland Digest FREE Edition #788
  Tuesday, December 14, 2010

Information Your Business Needs RIGHT NOW

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Worldwide Holidays or Events for December 2010

1st December

Independence Day: Portugal, Ukraine.

National Day: Central African Republic.

National Day: Romania.

2nd December

National Day: United Arab Emirates.

Republic Day: Laos.

5th December

Discovery Day: Haiti.

King's Birthday: Thailand.

St. Nicholas Day: Netherlands.

6th December

Independence Day: Finland.

St. Nicholas Day: Germany.

7th December

National Day: Ivory Coast.

Pearl Harbor Day: United States of America.

8th December

Immaculate Conception: Argentina, Austria, Chile, Colombia, Italy, Malta, Paraguay, Peru, Portugal, Seychelles, Spain, Switzerland, Venezuela.

9th December

Independence Day: Tanzania.

10th December

Constitution Day: Thailand.

Foundation Day: Angola.

Human Rights Day: Guinea.

Settlers' Day: Namibia.

11th December

National Day: Burkina Faso.

12th December

Independence Day: Kenya.

13th December

Republic Day: Malta.

16th December

Constitution Day: Nepal.

Day of the Vow: South Africa.

National Day: Bahrain.

Victory Day: Bangladesh.

17th December

National Day: Bhutan.

18th December

Republic Day: Niger.

21st December

Independence Day: Kazakhstan.

Hanukkah (Festival of Lights): Jewish Holiday Begins at Sunset

23rd December

Emperor's Birthday: Japan.

Victory Day: Egypt.

24th December

Christmas Eve.

25th December

Christmas Day: Antigua & Barbuda, Argentina, Australia, Austria, Bahamas, Bahrain, Barbados, Belgium, Belize, Bolivia, Bonaire, Botswana, Brazil, Cameroon, Canada, Chile, Colombia, Cyprus, Czech Republic, Denmark, Ecuador, Finland, France, French Polynesia, Gambia, Germany, Ghana, Gibraltar, Greece, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Italy, Ivory Coast, Jamaica, Jordan, Kenya, Lebanon, Lesotho, Liberia, Luxembourg, Malawi, Malaysia, Malta, Mauritius, Mexico, Myanmar, Namibia, Netherlands, New Zealand, Nigeria, Norway, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Senegal, Seychelles, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sudan, Swaziland, Sweden, Switzerland, Syria, Taiwan, Tanzania, Trinidad & Tobago, Uganda, United Arab Emirates, United Kingdom, United States of America, Uruguay, Venezuela, Zaire, Zambia, Zimbabwe.

Merry Christmas

26th December

Boxing Day: Australia, Bonaire, Canada, New Zealand, United Kingdom.

Goodwill Day: South Africa.

Independence Day: Slovenia.

St. Stephen's Day: Spain.

29th December

Hanukkah (Festival of Lights): Jewish Holiday Ends at Sunset

30th December

Proclamation Day: Australia, South Africa.

Republic Day: Madagascar.

Rizal Day: Philippines.

31st December

New Year's Eve - Time to turn over a new leaf.

We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here


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What's New at Adlandpro

Check to see what is new or for any changes that may be happening at Adlandpro.


Editor's Comments 

Barry Scott -Digest Editor

The New Year is Just Around the Corner?

Is there anything new you would like to see added as a feature or types of article themes in the Adland Digest? Please send me an email if there is something you would like to see as a feature or improvement not only to the newsletter but even our web site.

I always try and bring a new feature at the beginning of every year, however I cannot do it with out you so please provide us with some feedback.

Have a great Holiday Season.    

As always and feedback or questions are always welcome, just click on my name below

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


[ Go to Article Archives ]
How Often Do You Use Marketing's Most Persuasive Word?

By Tom Trush
What I'm giving you today is a quick exercise to help you determine if your prospects - on a subconscious level - are tuning out your marketing message.

First, draw a line down the middle of a piece of paper. At the top of the left column, write the words "we" and "our" and then list your company name. At the top of the right column, write the words "you," "your" and "you're."

Next, find one of your marketing pieces. You may want to just pull up your website's home page.

Now read through your content sentence by sentence and place a mark in the first column whenever you come across the words "we," "our" or your company. Once you reach the bottom of the page, read the content again and put a mark in the second column each time you see the words "you," "your" or "you're."

What you'll likely notice first is a significant difference between the marks in both columns. In most cases, you'll have many more uses of the words from the left column than the ones in the right. In fact, you'll often see "we," "our" and your company name at the start of many sentences.

If the marks in your left column outnumber those in the right column, then you have a problem. Your prospects are likely ignoring your marketing message - often without realizing it because this action occurs on a subconscious level.

You see, your prospects are only concerned about themselves. When your content is filled with repeated uses of the words "we," "our" or your company name, you're making your marketing message all about you.

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This is like being that guy at a party who only talks about himself, laughs at his own jokes and always has a story that tops whatever anyone else says.

You've met this type of person before, right?

The easiest way to incorporate your prospects into your marketing message is to create content that reads more like a conversation and less like a corporate essay. When you use the words "you," "your" and "you're," you tell prospects your content is written specifically for them.

Keep in mind the following study the next time you create content:

In an effort to determine what transforms unresponsive shoppers into enthusiastic buyers, researchers in the psychology department at Yale University studied consumers' reactions to certain words in advertisements. The results were compiled to create the 12 most persuasive words.

So what was the top word?

You. (In case you're interested, here are the others: money, save, new, results, health, easy, safety, love, discovery, proven and guarantee.)

Furthermore, "you" was listed as the most persuasive word in every marketing study performed by the researchers.

So don't wait to do this exercise. As you now know, "you" is a vital component to your marketing message.

About the Author:

Tom Trush is a direct-response copywriter and marketing strategist for Write Way Solutions in Phoenix, Arizona. You can view more free copywriting and marketing articles on his blog at http://www.writewaysolutions.com, or get his free 42-minute video, "How to Subconsciously Seduce Prospects Into Taking Action on Your Offers," at http://www.howtopersuadeprospects.com.

Article Source: http://EzineArticles.com/?expert=Tom_Trush


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 10 Things Businesses Should Sort Before The Christmas Break

By Robert Berry-Smith
Are you planning on closing down your workplace over the festive break? If so, here are 10 things you may need to get sorted before you depart.

1. Depending on the nature of your business, you may need to make sure all your orders are sent out to arrive on time or ensure all client work is completed within the deadlines you've been set.

2. When you return for the year, you will need to be ready for things to start again, so make sure you have plenty of stock in and are prepared for everything.

3. If you work in an industry where you provide a service to clients, make sure they're not going to need you over your proposed break. If they do, you may need to change your plans or bring in temporary staff.

4. It's important that all your invoices are chased up before Christmas, ideally so they're sorted before you head off. Otherwise, you may be left with cashflow problems waiting for payment in the new year. If you don't have the time or need cash flow sooner, using an invoice finance specialist could help.

5. By rights, you should be shutting down most of your electrical equipment each night, but it's even more significant to ensure it's done before you go off for a week or two.

6. You may need to decide which of your team will be on call in case of any work emergencies over the break.

7. It's a good idea to put a note on your website to let customers and clients know that you won't be available over Christmas or if you have a number in case of a work emergency.

8. Even if you are going off for a week or two, it's still a good idea to make sure someone is checking emails over the break.

9. Your suppliers will also need to be informed of your opening and closing hours throughout the break, so make a list and inform them one-by-one.

10. Finally, if you deal with customers, suppliers or clients overseas, make sure you're aware of their planned opening hours over the break and consider the time zone differences in the run up to day you shut down.


About the Author:

Robert Berry-Smith is an Ezine Articles Expert Author. If you do need help with your invoices, you may want to find out more information on how invoice discounting and factoring might be able to help.

Article Source: http://EzineArticles.com/?expert=Robert_Berry-Smith


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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.


Common Technical Questions

Why am I being charged in Canadian Dollars? I don't live in Canada?

Adlandpro is a Canadian company and all credit card charges on our end are expressed in Canadian Dollars. This information is provided before the final ordering step and in the email confirming the purchase.

The prices on our site are quoted both in US and Canadian Dollars. The amount expressed in Canadian dollars will be automatically converted by the cardholder's credit card company into local currency. In the case of US customers, the amount charged in Canadian Dollars will be approximately the amount which we quote in US Dollars.

For customers coming from other countries, the process is the same, we just don't display those prices on our site. Quoted US pricing is a fair indication for all customers regardless of where the country of origin.

If you have any questions regarding email notifications or if we can help in anyway please contact us.

Comments & Questions: http://www.adlandpro.com/ContactForm.asp