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 Adland Digest FREE Edition #793
  Thursday, February 3, 201

Information Your Business Needs RIGHT NOW

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Business Article
Marketing Article
Adlandpro Tips

Worldwide Holidays or Events for February 2011

1st February
Confederal Agreement Day: Senegal.

2nd February
Groundhog Day.

3rd February
Chinese New Year

Heroes' Day: Mozambique.

San Blas: Paraguay.

4th February
Independence Day: Sri Lanka.

CCM Day: Tanzania.

5th February
Constitution Day: Mexico.

President's Day: Congo.

6th February
Waitangi Day: New Zealand.

7th February
Independence Day: Grenada.

Tet: Vietnam.

8th February
Culture Day: Slovenia.

Revolution Anniversary: Iraq.

Virgen de la Candelaria: Puno, Peru.

Youth Day: Congo.

9th February
Feast of Saint Maron: Lebanon.

10th February
Feast of St. Paul's Shipwreck: Malta.

11th February
Armed Forces Day: Liberia.

Makha Bucha Day: Thailand.

National Foundation Day: Japan.

Youth Day: Cameroon.

12th February
Lincoln's Birthday: United States of America.

Union Day: Myanmar.

14th February
St. Valentine's Day.

15th February
Chinese Spring Festival: Mauritius.

Folklore Day: South Korea.

Revolution Day: Iran.

18th February
Independence Day: Gambia.

General Holiday, Various Provinces: Canada

19th February
National Day: Nepal.

21st February       Presidents' Day: United States of America.

Shaheed Day: Bangladesh.      

Provincial Holiday: Most Canadian Provinces and Territories.

22nd February
Independence Day: Saint Lucia.

Union Day: Egypt.

Washington's Birthday: United States of America.

23rd February
National Day: Brunei.

Republic Day: Guyana.

25th February
National Day: Kuwait.

People Power Day: Philippines.

27th February
Independence Day: Dominican Republic

We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here


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What's New at Adlandpro

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Editor's Comments 

Barry Scott -Digest Editor

Five Tips on Creating Advertising that Works

1. Get the message out to your target audience. Your ad campaign should focus on what your niche market is looking for. Avoid creating an ad campaign that tries to attract everyone, stick to the market that will make purchases from you.

2. Branding your Product or Service. Your image is your name and/or logo! This is what your audience is looking for to identify you to them. Build and promote it, but most importantly be consistent with how you represent your image as this will build customer recognition and loyalty.

3. Free ads are great but paid ads are worth the cost. You have to spend money to make money. Like most things we do, if you have a financial investment in your advertising you will pay attention to the detail of your ads and what results they are getting. If it costs you nothing your less likely to invest your time into the ads for appearance or tracking the results.

4. Test drive your ads. If you are just starting out chances are good you do not have the money to hire a focus or marketing group to test your ads. However you can build your own with family and friends or if you are out in a public place like a coffee shop, grocery store etc… and if you feel inclined you can ask a stranger but remember to keep it short as you will not have their attention for long.

5. Tracking your ads. The most important task of your advertising. If possible ask customers where they heard about you. If you have any statistics available to you from your advertisers (Online, Radio/TV or Print), use this to identify trends with sales and traffic. It can be tedious but it lets you know what you are doing right and what’s not working.

As always and feedback or questions are always welcome, just click on my name below. 

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


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Local Business Internet Marketing Is Easy to Understand

By Liz T Jones
Even local businesses who conduct very little business online can take advantage of the internet. The fact of the matter is, today more people find out about a new business through the internet than they do from the local newspaper, phone book or flyer. Setting up a web presence is a powerful way to develop a business. By utilizing the power of local business internet marketing, a company can spread awareness about its products and services in a way that was not possible before.

Skilled local marketers take advantage of the fact that a great deal of people discover local businesses through services such as Google Maps, Bing Maps, and MapQuest. Whether or not a potential customer uses these services directly, the results of these mapping programs are often prominently displayed in the results of search engines. This is especially true when a person searches for a product and specifies the location. Google, Yahoo, and Bing will all display a list of five or ten local businesses in the search results when a location is specified in the keyword phrase searched for. A business is much more likely to get noticed if it ranks in the top five local search results.

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There are two primary methods of promoting a local business through internet marketing. They are referred to as search engine optimization (SEO) and search engine marketing (SEM). SEO is the process of optimizing a site so that a search engine understands the relevance of the site in relation to specific keywords so that the site will be displayed prominently whenever those keywords are searched for. There are many factors relevant to SEO, but the most important elements are the quality and quantity of links from other sites, the prevalence of keywords on the site and on the sites linking to it, and the internal organization of the site. When these factors are used in combination with local techniques, such as posting the phone number and address of the business on every page of the site, and claiming profiles with Google Local Business Center, Yahoo Local, and Merchant Center, a business can claim a larger percentage of the local internet traffic.

SEM is an alternative form of local internet marketing that allows a business to pay search engines a fee to display advertisements. The advertisements will be posted above or near the search engine results, as well as on websites talking about related subjects, and payments are only made to the search engine when the ads are clicked on. This technique is referred to as pay-per-click.

About the Author:

Author is a freelance writer. For more information on local business internet marketing, please visit http://www.local-marketing.com.

Article Source: http://EzineArticles.com/?expert=Liz_T_Jones


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 How To Attract More Clients To Make More Money

By Karen Walker

As a Conscious Entrepreneur you have a vision and a mission to fill with your business.

You dream of helping others and making their life easier, yet you are struggling yourself because you don't have enough clients.

The Irony of the whole situation is that you have potential client out there who are struggling who NEEDS what you can offer them, and you are struggling because you NEED to find these clients in order to make more money.

So how do you break the cycle?

Stop playing small!

Get out there, share your knowledge, and help those you can. New clients can't find you if you are hiding in your office behind a computer. If you must be at your computer, make yourself known online - write articles, blogs, do videos, and connect with others and build relationships with social media.

People need what you can offer them, they need your help.

Playing small doesn't serve you or them.

Not to mention, as a Conscious Entrepreneur, you understand that you have Spiritual guidance that wants to help you.

However, if you play small, and don't put yourself out there to help others - guess what?

Then the Universe matches your energy and will play small and not put itself out there to help you.

Be the help that someone needs.

If you want the Universe to step in and help - What does that look like? To bring you clients, who will bring you money, that will ease your suffering?

If you put yourself in your clients shoes, what help do they need? What do they need to end their suffering?

Be their solution, show them the way to solve their problem.

Your problems will be solved along the way.

For more free tips on attracting customers. Click Here

About the Author:

Karen Walker is a mindset and money coach, speaker, author, and trainer, who teaches attraction business & marketing strategies to conscious entrepreneurs who want to make 6-7 figures while working less & having fun! For free tips and resources on transforming your business, visit: Activate Abundance

Article Source: http://EzineArticles.com/?expert=K_Walker

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