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 Adland Digest FREE Edition #794
  Thursday, February 10, 201

Information Your Business Needs RIGHT NOW

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Business Article
Marketing Article
Adlandpro Tips

Worldwide Holidays or Events for February 2011

1st February
Confederal Agreement Day: Senegal.

2nd February
Groundhog Day.

3rd February
Chinese New Year

Heroes' Day: Mozambique.

San Blas: Paraguay.

4th February
Independence Day: Sri Lanka.

CCM Day: Tanzania.

5th February
Constitution Day: Mexico.

President's Day: Congo.

6th February
Waitangi Day: New Zealand.

7th February
Independence Day: Grenada.

Tet: Vietnam.

8th February
Culture Day: Slovenia.

Revolution Anniversary: Iraq.

Virgen de la Candelaria: Puno, Peru.

Youth Day: Congo.

9th February
Feast of Saint Maron: Lebanon.

10th February
Feast of St. Paul's Shipwreck: Malta.

11th February
Armed Forces Day: Liberia.

Makha Bucha Day: Thailand.

National Foundation Day: Japan.

Youth Day: Cameroon.

12th February
Lincoln's Birthday: United States of America.

Union Day: Myanmar.

14th February
St. Valentine's Day.

15th February
Chinese Spring Festival: Mauritius.

Folklore Day: South Korea.

Revolution Day: Iran.

18th February
Independence Day: Gambia.

General Holiday, Various Provinces: Canada

19th February
National Day: Nepal.

21st February       Presidents' Day: United States of America.

Shaheed Day: Bangladesh.      

Provincial Holiday: Most Canadian Provinces and Territories.

22nd February
Independence Day: Saint Lucia.

Union Day: Egypt.

Washington's Birthday: United States of America.

23rd February
National Day: Brunei.

Republic Day: Guyana.

25th February
National Day: Kuwait.

People Power Day: Philippines.

27th February
Independence Day: Dominican Republic

We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here


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What's New at Adlandpro

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Editor's Comments 

Barry Scott -Digest Editor

Five Tips on Creating Advertising that Works

1. Get the message out to your target audience. Your ad campaign should focus on what your niche market is looking for. Avoid creating an ad campaign that tries to attract everyone, stick to the market that will make purchases from you.

2. Branding your Product or Service. Your image is your name and/or logo! This is what your audience is looking for to identify you to them. Build and promote it, but most importantly be consistent with how you represent your image as this will build customer recognition and loyalty.

3. Free ads are great but paid ads are worth the cost. You have to spend money to make money. Like most things we do, if you have a financial investment in your advertising you will pay attention to the detail of your ads and what results they are getting. If it costs you nothing your less likely to invest your time into the ads for appearance or tracking the results.

4. Test drive your ads. If you are just starting out chances are good you do not have the money to hire a focus or marketing group to test your ads. However you can build your own with family and friends or if you are out in a public place like a coffee shop, grocery store etc… and if you feel inclined you can ask a stranger but remember to keep it short as you will not have their attention for long.

5. Tracking your ads. The most important task of your advertising. If possible ask customers where they heard about you. If you have any statistics available to you from your advertisers (Online, Radio/TV or Print), use this to identify trends with sales and traffic. It can be tedious but it lets you know what you are doing right and what’s not working.

As always and feedback or questions are always welcome, just click on my name below. 

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


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7 Strategies for Customer Service Recovery

By Shep Hyken
Just recently I've had several clients call to discuss problems they were having with service recovery. While their issues were somewhat complicated, the strategies we discussed were simple and direct. Here are the seven strategies that can help turn a touchy situation with a customer into a confidence building Moment of Magic®.

When a customer comes to you with a problem (assume it is on the phone, but this applies to any situation), take the following steps:

1. Apologize for the problem. (See - you do have to say your sorry!) It may not be your fault, but at this time, you represent your company. It is now your opportunity to show how good you are.

2. Acknowledge the problem. Ask the customer to repeat the problem, allowing them to vent. Actively listen. Ask open ended questions to get more information.

3. Apologize again! If at this time you realize the customer needs to be talking to someone else, do not simply transfer him/her. The proper hand-off is to bring this other person into the conversation so you can explain the problem. Let the customer become part of a three-way conversation. If you do hand off the problem, jump to Strategy Seven.

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4. At this point it is time to move into fixing the problem. Explain how that is going to happen, and go to work to fix it.

5. Make sure you do all of this with the right attitude.

6. Create a sense of urgency. Fix the problem as quickly as possible.

7. Stay in touch and/or circle back. Stay in touch with the customer to let him/her know the progress that is being made. When the problem has been resolved, follow up (even if you handed this off to someone else) to ensure the customer is happy and to give closure to the problem.

The strategies are simple, but the execution may not be. Some problems may take a long time to resolve, while others can be fixed immediately. Regardless of what the problem is, the above strategies are the basics. The end has to result in more than just a fixed problem. You want the customer to say this:

"I love doing business with them. Even when there is a problem, I can count on them."

Always remember that service recovery isn't just about fixing a problem. It is also about the renewal of customer confidence.

About the Author:

Shep Hyken invites you to visit http://www.hyken.com for over 150 articles on customer service and other business topics for you to read and use in your publications.

Article Source: http://EzineArticles.com/?expert=Shep_Hyken


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10 Tips to Build Better Trust in Your Business

By Bob Reiss

Trust Builds Confidence

The single most important thing you can do in starting and building a business is to get people to trust you. Trust needs to be earned and takes time, although you can lose it in a second. Telling people to trust you doesn't cut it. In fact, when people I just meet tell me to trust them, my antennae is up to watch my back.

The benefits of being trusted are enormous. People have confidence in those they trust. Confidence leads to wanting to do business with you. Employees want to work for trustworthy bosses and are more highly motivated when they do. Customers are more likely to write orders for sales people they trust. Investors and lenders will not write the check to anyone they suspect is not high on the trustworthy ladder. A great deal of their due diligence is in finding out your trust score. And in my opinion, the most important thing about being trusted is that you live a better life. The only way to teach your children about trust is to set the example for them.

You should always do the right thing. Most people know right from wrong but are compromised when money is at stake. Many people differ on what is right or wrong in a business situation. It takes lots of little things and time to build trust. Some people never even think about it as they instinctively do the right thing. Here are 10 specific trust building ideas to get you thinking in the right direction. There are many, many more.

10 Tips to Build Better Trust in your Business

1. Listen to people you deal with.
2. Admit mistakes right away.
3. Pay bills on time. If you can't, call and tell why and when you will pay. Give a date
you can meet or beat.
4. Acknowledge what you don't know. Don't BS.
5. Don't duck or procrastinate dealing with a problem.
6. Demand quality.
7. Don't over promise.
8. Move quickly to correct mistakes no matter the cost.
9. Keep your promises.
10. Never betray confidential information.

Bootstrapping 101 lists 38 trust building ideas.

Also, remember trust is portable. Wherever you go, it follows you: good or bad.

About the Author:

Bob Reiss is the author of Bootstrapping 101: Tips to Build Your Business with Limited Cash and Free Outside Help. Bob Reiss has been involved in 16 start-ups, is a three-time INC 500 winner, a graduate of Columbia University and Harvard Business School, and the subject of two Harvard case studies. He is a frequent speaker at university entrepreneurial classes.

Article Source: http://EzineArticles.com/?expert=Bob_Rei


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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.


Common Technical Questions

How can I use the IP address provided in confirmation messages from clicking on my ad on your site?

Although by using sophisticated tools you can determine many things based on the IP address (not the email address though). we provide the IP address for two primary reasons:

Sometimes you will see the same ip address appearing in the confirmation messages in short periods of time. This might mean that the same user is clicking and can't connect to your site. Either your server is busy or down, visitor connection is slow, or there are some other network problems. You may want to check if there are any problems on your end.

You can verify how the system works by clicking on your own ad on our site which will create such an email address with your IP included. This way you can verify that the system is functioning in real time and nobody is clicking to give you impression that you are receiving traffic.

If you have any questions regarding email notifications or if we can help in anyway please contact us.

Comments & Questions: http://www.adlandpro.com/ContactForm.asp