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This way, both companies look like they are going above and beyond for their clients AND are able to reach potential customers to whom they previously did not market. Neither partner in the venture compromises their own email list because you don’t hand it over. It’s a value add for both partners, yet it can be potentially difficult to explain to other business owners who may not be savvy marketers like you are. Done correctly, however, this can be a very successful campaign for both you and your partner company.
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