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Shoppable video—which allows a consumer to take action, including making a purchase, in response to a TV ad—is picking up speed. Consumers can visit a brand site or its product page, request a promotional offer via email or text, visit an app store or place a product in their shopping cart.

Addy.media - Video Content Production Company always enjoys the challenge of making a viral video. Video is designed to be played over and over again and shared on the social media network channels and is really good for introducing a new brand or product because if done well it really creates a buzz.

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