Omni-Channel Retailing

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Omni-channel retailing is a strategy that incorporates and leverages different channels to influence the buying decision of a customer. As the customer journey is no longer a straight curve and includes various touch-points, Omni-channel retail aims at delivering a seamless shopping experience no matter where the customer is (online or in-store), what device they are using (mobile or desktop), and which platform they access content from (Email, web, mobile app).
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