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Understanding the Background of SAP Hybris

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Date10/15/2020 9:27:56 AM
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SAP Hybris is a digital experience delivery platform offered by tech giant SAP. This platform allows businesses to manage their customer data, provide marketing tools, and assist with integrated trading processes. Companies across different sectors can use SAP Hybris to provide a better experience for their customers.

SAP Hybris is also complete customer engagement and multichannel e-commerce solution with fully integrated tools and capabilities. It serves B2B and B2C companies in industries such as financial services, telecommunications, insurance, media, manufacturing, retailing, and wholesale.

It can be purchased through a hybrid suite that offers cloud, on-premises, and in-device deployment according to customer requirements and level of company operations.

In recent years, SAP Hybris has evolved significantly with the real-world footprint, claiming to be an “omnichannel” commerce solution that enables exclusive customer engagement

Customer experience is kept at the heart of the solution and includes customizations to allow for enhancements in the solution as per the customer requirement.

The Hybris product portfolio includes the following capabilities –
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