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When 62% of B2B buyers say they make a purchase selection solely based on digital content, then failing to adopt an accurate Digital Marketing strategy may easily prove to be a sin! A B2B buyer’s journey has evolved manifolds changing the traditional marketing processes and the entire approach to the sales funnel. Every step of their sales journey – right from leveraging a focused database strategy to a targeted digital nurturing journey to digital demand generation and lead generation and then eventually feeding the nurtured accounts into a robust demand generation engine– requires a targeted, integrated and ROI-driven approach to generate more sales ready leads. The returns, needless to say, have to be measurable and incremental. The significance of digital marketing rises exponentially in case of building a business recovery model.
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