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Date1/15/2021 4:10:22 PM
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The entire population of the digital marketing industry, including the best digital marketing services provider, is concerned with the impact that Apple’s new update is going to have on advertising. For those that are not aware of the entire situation, Apple has introduced an update in their operating system that would ask permission of users before allowing Apps to track their data and it is going to affect the digital landscape of advertisement severely. Although this update was introduced around mid of 2020, professionals are getting more and more concerned about its impacts as consumers are updating to and buying new products with pre-installed iOS14.
The effect of this change is going to have several folds, according to how the consumers respond to this change and the alternative options arise in collecting data. What businesses and advertising professionals are further concerned with is when exactly will this be in effect and further on, which platforms and applications will get affected by it. As advertising has branched out to almost all social media platforms, this update is bound to impact all applications which are dependent on user tracking information in order to target, track and measure the impact of their Ads.
Businesses and professionals alike have to wait this one out while also looking for counter-strategies to get access to the data that is the core of so many of their targeted ads. Point Blanc Media is also working with the flow of things and finding solutions, as even the best digital marketing services in UAE are impacted by this big change. Branching out to other professional experts, like PBM or others among the best digital marketing services in Dubai is a good option to have.
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