ADLANDS'      DIGEST
                     A Free subscribed Discussion List
                               of 15,303 subscribers
                      on web marketing and promotion
               supported by AdlandPro World's Classifieds
                       at http://www.adlandpro.com
                         Bogdan Fiedur,  Publisher
                     mailto: Bogdan@softfornet.com
                         Vol. 1, #156,  Feb  08, 2000


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-------------------------------------------------------------------------------
Topics in this issue:

         Sponsor Message
         Word from Publisher
         F e a t u r e d  P o s t  (1)
         =====================

C o n t i n u i n g   D i s c u s s i o n s (1)
=============================================


1.)Promotion for "small dogs".
~ Robert Chalmers



N e w     P o s t s   (7)
==========================
1. Archie Lawhorne
~ Free Web Marketing Ebook Available

2. Michael Mc Devitt
~ Deliver  as promised

3. Don Coffman
~ Internet Language

4.Ken
~ Monitoring of web traffic in "REAL TIME"

5.Brooks Hill
~ Is there a way to send out emails, ....

6. Steve Broyles
~ Classifieds and FFA Links

7. Chad Davis
~ Large amount of traffic to my site



Site Review Responses (0)
==========================


Site Review Requests (2)
===========================
1. http://www.mhtc.net/~tmpayne
2. http://www.tomtree.com/



G u e s t   A r t i c l e (1)
================================
Why The Internet Is Not Fulfilling
Your Wildest Fantasies ... and
How You Can Change That Right Now!
Dale Armin Miller


Joke of the Day
===============


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================== Word from publisher ====================

Greetings All

Welcome  203  new subscribers who joined list since last mailing.

                                        ----===(*)===-----

Over one year ago I was contacted by one of the visitors to my site
(Adland Free World's Classifieds) at http://www.softfornet.com/adland
then, (which was just getting some visibility)  and  asked if I would be
interested in  selling  advertising on my site.
This was first time somebody asked me for that. I of course replied yes
and proposed very reasonable price. Soon I received very encouraging
testimonial which went like this.

<<---
I am getting a 7% click through rate on my advertisement.
for the 126 clicks I have sold 3 items.

I am very happy with the results and will probably continue the campaign
when I get closer to running our of credits.

Thank you for your help
Charity Adams
http://www.adamsacres.com

--->>

This was turning point for my business. I installed order form on my site
which only allowed for paying by  check or money order.
Soon  checks started flowing with rate about  $300 per week.
Two months later I started arranging for merchant account and my
orders multiplied several times each month. They still do.

Today this advertiser who helped me with opening my eyes and gave
me boost to start offering advertising on my site, is running successful
business and offered me  participation in affiliate program which is
promoting their Marketing Course.

Now I want to say thanks  to Charity Adams  for one of the  first   orders
on my site and recommend their course to Adland Digest subscribers.

The link below which you see
http://ibiztools.com/training/discounted.htm
is offering two week Marketing course less the affiliate fee which I would
be getting if I would refer you using that link.
http://www.ibiztools.com/cgi-bin/agents/agents.cgi?adland

This means you will get 25% OFF by just selecting first link instead of
the second one.
This offer is only for Adland Digest subscribers and won't be repeated.

Regardless of if you are new to marketing or already have some experience,
this course is a must if you are serious about earning your income from
the internet.
Amongst many topics which this course offers, you will find this.

Locating prospects online
Getting prospects to find you
Building relationships
Email marketing
Chat marketing
Web site promotion
Newsgroups marketing
Classified advertising
Banner Advertising
Ezine advertising
Coop advertising
Bulk email marketing without spamming
Opt-in email marketing
Autoresponders
How to create powerful ads
Weblink marketing
Building your own web site
Using message boards to create your own community
Using Listbot services
Selling Online
Selling through Auctions
Using FFA Pages
Affiliate Programs


B.F.


                                        ----===(*)===-----


I want to again start announcements  for Adland Digest success story
of the year 2000 contest.
Visit link below to see winners of  Adland Digest success story 1999
http://www.adlandpro.com/adland_digest_success_story_of_the_year.asp
and read about rules and guidelines.

Winners of the first, second and third  place will be linked from each
AdlandPro Free World's Classifieds page throughout the  next year.

Exposure obtained from this promotion can be tremendous amount of
traffic to  winners of this contest.
AdlandPro receives 4,000 visitors with 20,000 page viewings daily.
Link to this page will be displayed 7,320,000 times during coming year,
not taking into account any traffic growth.

See this link for previous success stories.
http://www.adlandpro.com/archives/success.htm


                                        ----===(*)===-----

Great online discussions supported by www.AdlandPro.com
http://www.adlandpro.com/ActiveForum/
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Once you are there, post your free ad to section  "Bulletin Board".
When asked for user id and password for the first time, just
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Like this newsletter recommend it to your friends.
http://www.recommend-it.com/l.z.e?s=434043



                                        ----===(*)===-----



================F e a t u r e d  P o s t (1)==================
From: "Robert Olson" <ro@artelco.com>

Internet Beginners Can Build Traffic & Make Money
During Their Internet Marketing Learning Curve!

Most people are beginners when it comes to internet marketing.
That means that most people don't know much about creating
a webpage, writing effective ad copy or attracting traffic to their
website.

There is something anyone can do to start attracting traffic and
start earning some internet income while they go through the
learning curve of internet marketing. It all goes back to one basic
thing that everyone does no matter what they decide to market
and you can take advantage of it.  So what is it that everyone does?
Advertise .....everyone no matter what their site is about has to
advertise.  Millions of people place paid and free ads everyday.
And of course there are alot more free ads being placed everyday
then any other kind.

Here is how you take advantage of this fact to draw traffic to you:
You start by getting yourself a free classified adsite. You can get
one for free at the same place I got mine. Next, you join some affiliate
programs if you haven't already and place your ads/banners above
and below the classified ad section. Take a look how I set mine up:
http://freeyellow.com/members8/freewebpromote/adland.html

To promote your classified ad page you can post ads on some of
the different forums and clubs like Delphi and Yahoo! Place an
ad that reads something like:  Place Free Ads on 4400 Adsites
with just One Insertion!   If you write articles that you submit to
ezines, you can plug your adsite in your signature file. I got my
first visitors by creating doorway pages so people could find me
on the search engines. I post an ad or do something to promote
my classified adsite almost every day and it has paid off with
almost 7000 visitors in January. Now this doesn't sound like much
but because they are all entrapreneurs I had about 1400 of these
people join, buy or take advantage of something at my classified
adsite. Ya know, they came for free classified ads but most got
sidetracked into checking out my ads/banners and they will do
the same if you start your own classified adsite!

Get your own Free Classified Adsite Here or Just Place Free
Ads on over 4400 Adsites with Just One Insertion. Plus get
Free Long Distance - Free Software plus other types of
Free Advertising!
http://freeyellow.com/members8/freewebpromote/adland.html    *



Internet Beginners Can Build Traffic & Make Money
During Their Internet Marketing Learning Curve!

Most people are beginners when it comes to internet marketing.
That means that most people don't know much about creating
a webpage, writing effective ad copy or attracting traffic to their
website.

There is something anyone can do to start attracting traffic and
start earning some internet income while they go through the
learning curve of internet marketing. It all goes back to one basic
thing that everyone does no matter what they decide to market
and you can take advantage of it.  So what is it that everyone does?
Advertise .....everyone no matter what their site is about has to
advertise.  Millions of people place paid and free ads everyday.
And of course there are alot more free ads being placed everyday
then any other kind.

Here is how you take advantage of this fact to draw traffic to you:
You start by getting yourself a free classified adsite. You can get
one for free at the same place I got mine. Next, you join some affiliate
programs if you haven't already and place your ads/banners above
and below the classified ad section. Take a look how I set mine up:
http://freeyellow.com/members8/freewebpromote/adland.html

To promote your classified ad page you can post ads on some of
the different forums and clubs like Delphi and Yahoo! Place an
ad that reads something like:  Place Free Ads on 4400 Adsites
with just One Insertion!   If you write articles that you submit to
ezines, you can plug your adsite in your signature file. I got my
first visitors by creating doorway pages so people could find me
on the search engines. I post an ad or do something to promote
my classified adsite almost every day and it has paid off with
almost 7000 visitors in January. Now this doesn't sound like much
but because they are all entrapreneurs I had about 1400 of these
people join, buy or take advantage of something at my classified
adsite. Ya know, they came for free classified ads but most got
sidetracked into checking out my ads/banners and they will do
the same if you start your own classified adsite!

Get your own Free Classified Adsite Here or Just Come Place Free
Ads on 4400 Adsites with One Insertion. Plus get lots of free stuff
just for visiting our site!
http://freeyellow.com/members8/freewebpromote/adland.html     *




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==========C o n t i n u i n g   D i s c u s s i o n (1.1)=============
From: "Robert Chalmers" <robert@chalmers.com.au>
Subject: Promotion for small dogs.

Hi Folks,
As some of you are aware, I put up a free, 1:1 banner exchange,
http://www.chalmers.com.au/webadverts/ads_admin.pl adn called it "Little
Acorn Banner Exchange".
I have been watching the statistics on it, and find it facinating to say the
least. If you are not using it to check your statistics, you should be by
the way. The MAJOR thing I notice, is that the more traffic a banenr gets,
... the more traffic the banner gets. Now that's not an echo :-)  It seems
easy now that I think about it. With a 1:1 ratio, that means that every time
your banner gets displayed on someone's site, they earn a recipricical
display of their banner. So, for sites with HIGH traffic rates, on the front
page, then their banner is earning more and more display credits. People
with their banner buried down on low traffic pages, earn few credits, and
thus rarely get their banner displayed on the high traffic sites. It works
like this. If B only displays A's banner 6 times, then B in turn only gets
their banner displayed 6 times. However, if B has a HIGH trffic site,and A's
banner gets displayed 150 times, then B in turn gets their banner displayed
on A's site, 150 times...  simple. no - confusing. yes :-)

I urge you to check your stats, and maybe use that info to experiment with
banner position.

Robert

----------------------------------------------------------------
http://www.chalmers.com.au Clipart And Books
Art, Design and Graphics.
----------------------------------------------------------------




======================N e w    P o s t i n g (1)========================
From: "Archie Lawhorne" <archiel@sherbtel.net>
Subject: Free Web Marketing Ebook Available

Greetings,

Just wanted to let readers know about a new e-book I've
recently written titled, "Web Marketing Basics?" Short and
concise, yet packed with information, this e-book will prove to be
a valuable resource guide for any beginning web marketer.

The new e-book covers a variety of topics, including tips
and resources for placing classified ads, insight and
suggestions for maximizing search engine listings, ezine
marketing ideas and strategies, as well as other useful
links, online resources and Internet tools.

For a FREE copy of Web Marketing Basics, send a blank email to:
archiel@getresponse.com. If you would like a copy of
the book as an attached Word document, send me an email at:
arl@sixfigureincome.com.

Thanks and best regards,

Archie Lawhorne

--------------------------------------------------------------------------
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~~~~~~~~~~~~
Note from Editor.
I requested above report and I would like to recommend it as
a good source of promotional information.
The only item which was missing there, was AdlandPro affiliate
program which offers promotion as well as commissions.  :)
http://www.adlandpro.com/become_an_affiliate.asp


B.F.

======================N e w    P o s t i n g (2)========================
From:  Michael Mc Devitt   <AtopAPEX@aol.com>
Subject:DELIVER AS PROMISED


Hello,
Although I am new to the internet my site is doing much better than I ever
imagined it would at this point.
One thing I have learned is that people LOVE free stuff. They will be back
for more and more if you don't attach strings. People are very cautious about
free things. They do believe "there is no free lunch". If you bring them to
your site with an offer for free stuff or get their hopes up for a great deal
and don't deliver, they will not return. They will only be bitten once. Don't
bite them-DELIVER AS PROMISED.
If you plan on being in it for the long run and want a steady stream of
followers, (whom by the way tell their friends about you) convince them on
their first visit that you DELIVER AS PROMISED.
People can smell a rat from miles around. Only the stupid return for another
whiff and  most people are just not that stupid. If your product is good and
people feel they are getting a good deal they will return. Just DELIVER AS
PROMISED.
Michael Mc Devitt

----------------------------------------
http://www.mikesfree4all.com
----------------------------------------


======================N e w    P o s t i n g (3)========================
From: "Don Coffman" <dcoffman@accessatc.net>
Subject: Internet Language

I'm Looking for something or someplace that can give the meaning of terms
usin in e-advertising.  Hopefully in terms that somebody new to all this can
understand.  Thanks for the help

                                        Don

======================N e w    P o s t i n g (4)========================
From: "Ken" <kwb@attcanada.net>
Subject: monitoring of web traffic in "REAL TIME"

I recently came across a new utility which provides great benefits to webmasters.

This amazing little program is totally free and provides:

monitoring of web traffic in "REAL TIME"
the ability to SEE and TALK with visitors interested in your product(s)
captured visitor information includes:

                  IP address
                  host information
                  which browser they are using
                  which page the visitor is on
                  how much time they spend on each page
                  where they came from
                  repeat visitors are identified

         other features include:

                  easy to install
                  your site can be on any host
                  you can install on as many pages or sites as you wish
                  you install it on several computers- home-work-etc
                  automatically determines if you (the host) is on line
                  visitors can initiate a chat if you are on line
                  visitors can leave a message if you are off line
                  allows you to be proactive and offer a chat session
                   fosters better client realionships

             You can download the program from:

                      http://www.humanclick.com

 Or visit my site to see it working, and start a chat, or leave a message for more
information.

                    http://Make-Money-Dot.com

Ken



======================N e w    P o s t i n g (5)========================
From: Brooks Hill <judicial@thegrid.net>
Subject: Is there a way to send out emails, ....

Dear Readers:

I have a business of collecting Bad Debt and Judgements.  I would like to do email
marketing of the services I provide, but I do not want to spam.  Is there a way to
send out emails, or post ads, which will help me market my business.

Thanks,

Brooks Hill



======================N e w    P o s t i n g (6)========================
From: Steve Broyles  mailto:BrightsideFire@webtv.net
Subject: Classifieds and FFA Links

Hello Fellow Web Marketers:

This can be a very tough, discouraging
business. It can be a lonely place since emails
simply don't take the place of human contact.
I kept hearing that classifieds & FFA were for
Newbees & bored housewives who didn't expect to make any money in the
first place &
just filing time until the kids get home from school.

I found out from experience these people
tellng me this were DEAD WRONG! There is a vibrant and very LIVELY group
of entrepreneurs out there, not only reading these but also ACTING on
them!

I've been promoting a casino for affiliates & WOW! They have come out of
the woodwork to
jump on this opportunity! It's understandable since there's so much to
be made.

What it took was the belief that if I could just get to enough people to
hear about this opportunity
they would act. And ACT they've done! Way beyond my wildest
exepectations!

Writing, composing & typing these ads IS HARD
WORK! You MUST Absolutely 1000% believe in you product & then these
classifieds & inks
WILL pay off.  Just be THICK SKINNED & BELIEVE!!!!

If I"d read this post by someone else sooner, I wouldn't have listened
to all the naysayers & would have been successful much EARLIER!

Keep up the good work, AdLandPro!

Steve Broyles
------------------------------------------------
Brightsidefire@webtv.net
http://www.starluckcasino.com/slcasino/links/2489.html
 P.S. Come check it out!
-----------------------------------------

======================N e w    P o s t i n g (7)========================
From: "Chad Davis" <cdavis50@hotmail.com>
Subject: Large amount of traffic to my site

My Name is Chad and I have a question for the group. I have just started my
website, www.secrets2success.com/special73140 and I am on a limited budget,
I am looking for advice of suggestions from anyone who thinks that they
could help me to get a large amount of traffic to my site with as little
cost as possible. Thank you
cdavis50@hotmail.com


~~~~~~~~~~~~~
Note from the Editor.

My only advice is, read this and other newsletters and do some testing
based on information you get. Each business will have different results
on the same site.
Also when you pose the question try to make it more detailed.
Your question could be also like this.

How to get  successful business as fast as possible.?



B.F.



=================Site Review Request(1)===================
From: "Tonya Payne" <tmpayne@mhtc.net>


Hello Bogdan and all subscribers!

I would like to submit my site for review.  As a fairly new Internet newbie I've been
taking suggestions from several other online marketers and implementing them into my
site, but I'd like to get the viewpoint from a larger audience.  I've learned a lot
from previous site reviews and would like an honest evaluation.  Please note, I've
just registered a domain name but it isn't live yet.  I will be transferring these
files over as soon as I receive notification that I can do so.  I'm currently running
these pages from free space provided by my ISP.

I'm currently working 5 different programs and especially would be interested in your
comments on the 'flow' of the pages.  I've tried to keep the style consistent between
pages, but would like to see how readable the site is to others. I'm also going to
add a local focus to the site as I do much of my selling offline.  However, your
opinions will greatly influence my pages and I don't want to build more using the
same format only to change them later.

http://www.mhtc.net/~tmpayne

Thanks so much!

Tonya Payne

=================Site Review Request(2)===================

Hello,
Just completed 'Major' overhaul of my Web site :
             http://www.tomtree.com/

Need some feedback
Can you set up a 'review' ?

Thank you for your time with this matter

                                                TOMTREE
                                          tomtree@hotmail.com





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===================G u e s t   A r t i c l e (1)=====================
Why The Internet Is Not Fulfilling
Your Wildest Fantasies ... and
How You Can Change That Right Now!

Dale Armin Miller


You can shout your message from the roof tops if you have to. Or
write it on a picket sign. Or mumble it while nailed to a cross.
And it will produce results *if* your message is compelling
enough.

If not, it won't matter much that it occupies all the
advertising spaces in all the newspapers, television stations,
and websites in the world.

But don't worry: you --yes, even you-- can deliver compelling
messages. So read on.

Now don't confuse "message" with "product" or "service." If you
want to get downright unethical about it, there are a lot of
people with high incomes who offer no product or service at all.
You don't have to look far for them on the Internet. But they do
deliver compelling messages. We call these people con artists
... or politicians.

Here's an example of why the distinction between message and
product is important. I'll pick on myself for a moment.

Many people are paying money to gain access to The Success
Arsenal![tm] Chances are they think they are paying for what is
actually *in* Arsenal!. Yet I can easily disprove that: They pay
*before* they ever see anything in Arsenal!

You may object that they *know* what is in Arsenal! before they
join. But I ask you to consider that they only "know" what I
wrote!

So I assert something rather different: that my message
engendered in them a reasonable belief that their lives would be
more-favorably enhanced if they gave me money than if they did
not.

That's an important sentence. No -- more than that, it's crucial
to marketing.

But it's a mouthful. So let me strip it down a bit.


                    Your Marketing pH Factor

Consider any successful message. A message is being persuasive
if it's "engendering in you a reasonable belief that your life
will be more-favorably enhanced if you ______________ than if
you do not."

It seems to me that what's between the quotation marks is the
essence of persuasion -- it's heart.

(In the common picture of them, hypnotic and subliminal methods
are not ways of persuading. Rather, those are ways of
commanding.)

There's a blank in the persuasion's-heart quotation. (I'll just
abbreviate it "pH.") When the blank pH is filled with "vote for
me," it becomes this: "Engendering in you a reasonable belief
that your life will be more-favorably enhanced if you vote for
me than if you do not." We call this situation a successful
political campaign.

If the pH blank is "go on a date with me," we call it a
successful pick-up line. (If it worked, please contact me.) If
the blank is "believe what I say," we call it a successful
religion or philosophy. If the blank is "gimme candy," we often
call it begging. If the blank is "give me money," we call it a
successful marketing campaign or solicitation.

Of course, it's successful solicitation that interests you. So
we'll consider the Marketing pH: "engendering in you a
reasonable belief that your life will be more-favorably enhanced
if you give me money than if you do not."

But I want you to see that it's only a subtle variation of a
technique you already mastered before you could even talk.
Sometimes your very life depended on your artful manipulation
--oops, I mean persuasion-- of your parents and other adults.

(I know you *feel* you rarely got your way. Consult with your
parents about this; if you are now a parent yourself, the truth
may begin to dawn on you.)

For example, you're two months old. It's 3 o'clock in the
morning. You're making this gawd-awful noise at the top of your
lungs. You engender in your parents a reasonable belief that
their lives will be more-favorably enhanced if they feed you
than if they do not. So you got milk. You brat.

I promise that you are a master at it. Or dead (in which case I
will be very interested in learning where you are reading this).

If you're like most of us, you have two problems translating
that mastery into "marketing" mastery.

One problem is in even recognizing that marketing is just like
getting Mom to give you milk, getting to stay up past your
bedtime, getting candy before supper, getting Dad to let you use
the car, and so on.

Marketing is only a game we made up so we could get paid for the
same stuff we used to get yelled at about. Just like movie
stars, politicians, and comedians.

The second problem has to do with translating that mastery into
words.

I mentioned "a technique you already mastered before you could
even talk." Well, talking is a game parents made up because they
don't want any more years with you like the first one. Teaching
you to talk returned to your parents some measure of control in
their lives. Being the persuasion genius that you are, you
turned it against them. Still, you never quite recovered.

So the coaching I am about to offer is not so much telling you
something you don't already know. Rather it is to get you to
apply it to something that you --if you're like most web
marketers-- do not apply it to.

A message is probably any sensory impression you cause anyone
to have. However, because you are interested in the Internet,
because I am using words, and because my favorite TV show is
about to start, we will only consider verbal messages. Words.
As in classified ads, webpages, email, banners, and phrases in
links.

Even if it's only a yawn, all messages engender some sort of
reaction. So any attempt will automatically fulfill the first
couple words of the Marketing pH, "engendering in you a
reasonable belief that your life will be more-favorably enhanced
if you give me money than if you do not."

So only two considerations remain. 1) Life enhancement and 2)
reasonable belief. It's not too much of an exaggeration of my
web experience to claim that 1 is widely misunderstood and 2 is
totally ignored altogether.


                         1) Life Enhancement

It's easier to start with what life enhancement is not. It's
probably not whatever you're selling. I'll get back to that in a
moment. First, this may bother you even more: It's not money,
either. People are not really after money. Not even you!

"What? Are you nuts?!"

Yes *and* I can even prove you don't really want money:
Somewhere near you there's a store or a bank or some place where
there's a pile of it. Maybe where you work. Go get it. (You
watch TV, so you know how.) I'll wait.

"Well, I don't want it *that* way. I don't want to go to jail. I
don't want to go into hiding. I don't want ___ ."

That's the end of my proof.

But I also want to ask if it is safe to say that you would like
money in a way that is ... more life enhancing?

It's life enhancement you're after, and either you do or do not
see money as a means to life enhancement. They are not the same
thing.

I am not, of course, saying that money doesn't have an appeal. I
am saying that if you're relying on that appeal you are missing
the boat ... and attracting sharks.

Maybe you're not relying on the appeal of money. Your product has
its own appeal. Like hamburgers do.

We Americans (sorry, Canada) love our burgers. And that's why the
McDonald's song goes --come on, sing along-- "You deserve a
burger today." Of course, that's not how it goes, which is why
they're still in business. You can buy a hamburger at McDonald's,
but they don't *sell* them (except during price wars). They sell
life enhancement: "You deserve a break today."

And that's exactly what the 8-year-old marketing genius inside
you said to your mother. Or something just like it. (I know
because the kids who never got beyond "I wanna hamburger" died
off.)

How would you get your parents to buy whatever you are now
selling? *That's* what your message should be. And don't forget
the enthusiasm --the excitement!-- you put into whatever the
answer is. That's what will bring you results.

By the way, if you are not sincerely excited about your product
or service, you'll probably never get good results trying to
sell it. Besides, if you're not excited by your product or
service --not the message, but the actual product or service--
why are you trying to sell it in the first place? No matter how
much money you're making, you'll never feel like your dreams are
coming true if you're not excited by what you're doing. Find
something that excites you. Life is too short.


                         2) Reasonable Belief

I imagine people scratching their heads wondering why customers
aren't jumping through the computer monitor to take advantage of
"Make $12,000,000 in 10 minutes." Chances are *your* claim is
less outrageous. Maybe it's, "Get your life enhanced now!" Maybe
it's only, "The best cricket uniforms in Nottinghamshire."

Whatever your claim is, that's all it is to us readers and
viewers: A claim. And we readers usually realize that you can
claim anything you can think up.

This is more important than words about life enhancement. It
doesn't matter what you say or show if your audience doesn't
believe it.

You won't get far wondering, "Well, why shouldn't they believe
it?" I suggest you will be much better off wondering, "Why
*should* they believe it?" Wonder about that before you write a
single word, before you dream about page layout. Everything else
is secondary. In fact, if they don't believe you, everything
else is irrelevant.

After you learned that "I'll hold my breath until I turn blue"
does not work, what did you do to get your parents to believe
you? And, later on, friends, schoolmates, dates, etc. Use *that*
in your message.

The first million webpages projected so much of their authors'
personalities and interests that it was hard to figure out why
you would be interested in looking at them. In fact, usually
there *was* no reason to look. But those sites exuded
personality. And we never questioned an author's claim about
having three cats and a Volvo.

Now the pendulum has swung so far in the opposite direction that
websites --and ads and the rest-- are often cold, lifeless,
unbelievable.

Put *you* into your message. You are, after all, the one
constructing it. Tell the truth. Try "I'm sitting here at my
computer in my boxer shorts."

A few paragraphs ago, I wrote, "If the pH blank is 'go on a date
with me,' we call it a successful pick-up line. (If it worked,
please contact me.)" Why did I write the comment between the
parentheses?

I hoped you might smile. And deep down I really do hope some
woman in my vicinity contacts me. But mostly I want to make
sure you don't think this is computer generated. So you know I'm
a person. So you can relate to me better. So maybe you will
believe me.

"Of course it's not computer generated," you may exclaim.

But move your head back an inch or two; re-focus your eyes. What
(unless you have WebTV) are you actually looking at?


----------------------------------------
This is from the Power Messages section of The SUCCESS Arsenal![tm]
The author is busy there stockpiling Internet-marketing resources,
tactics, and tools for small and home businesses. You don't need a
security clearance just to visit -- but no smoking within 500 feet.
http://SuccessArsenal.com/wow/reprt90a


======================Joke of the Day=====================
Provided by Laurie Delk" <delk@columbia.total-web.net>


One afternoon a little girl excitedly approached her mother and
 announced that she had learned where babies come from at school
 that day. Amused, her mother replied "Really, sweetie? Why don't you
 tell me all about it?"

 The little girl explained, "Well... OK... the Mommy and Daddy take off
 all of their clothes and the Daddy's thing sort of stands up,
 and the Mommy puts it in her mouth, and then it sort of explodes,
 and that's where babies come from."

 Her Mom shook her head, leaned over to meet her daughter eye to eye
 and said in a confidential tone, "Oh, honey, that's sweet,
 but that's not where babies come from...


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