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of 26,099 subscribers 
on web marketing and promotion
supported by AdlandPro World's Classifieds
Bogdan Fiedur, Publisher
Vol. 1 issue #284 Apr, 04, 2002

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Topics in this issue:
Sponsor Message
Word from Publisher
C o n t i n u i n g   D i s c u s s i o n s (3)
1.Spam Assassin
2.How to make E-book ?
3.Adland Digest Html Format
~Mike Hills

N e w     P o s t s  (5)
1.Harvey Segal
~E-books: Learn from the Experts
~Card Decks
4.Fabian  Brincat
5.Christopher Wright

Site Review Requests   (1)
1.Saundra Jackson

Site Review Responses   (1)
1.Terry Schroeder

G u e s t   A r t i c l e    (1)
1.Don't Stop Promoting Your Ezine : 8 Tips For Getting Subscribers
By Detlev Reimer
Joke of the Day
================== Word from publisher ====================
Greetings All
Welcome  320 new subscribers who joined list since last mailing.



I hope you had a pleasant holiday. It seems like last issue of Adland 
digest went unnoticed because was sent shortly before Easter.
I had interesting topic to discuss, but only one reply came in 
regards to that.  Spam Assassin.
If you don't know what  this is, access last issue here and read the
guest article.

We are entering new era of internet regulations and this time,
action comes from those who are affected the most by the
spam. ISPs are looking for ways to minimize the flow of daily
junk to our mailboxes. As I agree with anybody trying to limit
spam, I'm afraid that this new method will also contribute to
elimination of valid mailings which for one reason or another
will fall into category of spam. For example Adland Digest
might be viewed by some ISPs as spam because of larger
content and periodic nature.

Please give me your thoughts on this one and read article
in last issue of digest to get more insight about the problem.



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===========C o n t i n u i n g D i s c u s s i o n (1.1)=============
Subject:Spam Assassin


Just  a little suggestion for Scott and others frustrated by their ISPs
using Spam Assassin.
My Internet Presence Provider/Hosting company AD Computer Solutions is also
using the Spam Assassin software, but they set it up so I Am the One who
decide what is a spam and what I want to keep.
They simply forward All my emails to me with a little bracket at the
beginning with the word {SPAM?} just to notify me that there maybe a
possible spam/junk coming into my mailbox. But that's all. It's up to me to
And yes I agree Spam Assassin rules are Very strict! Maybe half of my email
gets this little question tag - Adland Digest included!
So I would suggest everyone who has this problem to contact your
ISP/WebHosting company and give them this suggestion. The software can be
set up this way.
BTW: Is there any bright programmer out there in Adland country who would
be willing to do a Join Venture with me in creation of a totally new simple
Spam Prevention software which will help people to get rid of spam in a
very easy and safe way?
I have the blueprint, just need someone to actually "write the code".
If anybody is interested and capable of doing it please contact me at:


===========C o n t i n u i n g D i s c u s s i o n (2.1)=============
Subject:How to make E-book ?
To make an e-book you need a compiler such as E-Book 
Creation and 
e Book Pro

Amongst these two I personally like and recommend to 
use EBookPro software to create EBooks for sale.
Users must register to read them-you receive their contact info,
so you can market them!. EBook Pro  also creates theft-proof ebooks.

===========C o n t i n u i n g D i s c u s s i o n (3.1)=============
From:Mike Hills
Subject:Adland Digest Html Format
Hi Bogden.
I like the idea of Adland pro going HTML, I have been publishing my own eZine
 " Daily Classifieds " in HTML format for a while now.
I know this was a trial issue, But I feel you can do so much more, with the HTML. 
use different colours etc and generally brighten things up a little.
Apart from that. I look forward to the next issue, keep up the great work
Mike Hills
To receive full details of all the Daily Classifieds group of sites and how
to use them. please send an e mail to


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==============N e w P o s t i n g  (1)=============
From:Harvey Segal
Subject:E-books: Learn from the Experts

A new book "Ebook Authors Interviewed" by Dirk Dupon, contains
over 40 interviews with some of the best Ebook Authors and
Publishers on the Internet.
The book is free at

Harvey Segal


==============N e w P o s t i n g  (2)=============
Subject:Card Decks
I've been trying to find a card deck that leads me to great leads any suggestions 
other than email leads due to co. policy not allowed to e info


==============N e w P o s t i n g  (3)=============
What do you think of OneBigDownline?  I'd like to hear your opinion.
Marianne :-)


==============N e w P o s t i n g  (4)=============
From:Fabian  Brincat

We have seen a large and growing number of computers infected with W32/MyLife.b@MM.
This is a MEDIUM RISK virus but is spreading fast.
Full details can be found here:
<a href="">AOL 

Fabian Brincat
Fabian Enterprises Ltd.


==============N e w P o s t i n g  (5)=============
From:Christopher Wright
My name is Christopher Wright, and I am a former consultant with 
one of the largest computer companies in the world.  While a consultant, 
I began writing “SurferBeware!” exclusively for my personal client base, 
but after leaving the corporation, I wanted to try to reach as many people 
as possible and teach them how to NEVER become a victim of online scams.
As publisher, you may direct your subscribers to: 
so they can download 
the eBook from my website (Windows required)…OR, you are welcome to 
download the file, customize it so your subscribers see that it is being offered 
to them courtesy of you, and make it available for download from your website. 
If you choose the latter option, please go to: 
and click on “Affiliate Support” for instructions on downloading "SurferBeware!" 
as well as the customization software.  You may also choose to take advantage 
of the affiliate program and make 50% referral commissions from the big eBook, 
“Million Dollar Resources”, of which “SurferBeware!” is one of the chapters.  
It’s totally up to you.
Please email me if you have any questions at: .
Thank you for your time.

=====================Site Review Request  (1)===============
From:Saundra Jackson
This is the greatest newsletter ever.  I read every word.  Thanks guys for the great tool. 
I am promoting a golf game online at  Promo Code: Redskin.  
You can play 3 holes free.
I would like a site review to see if this is worth my time.  If the Adland subscribers 
could help me out.
Also I became an Adland Pro Gold member  (
and it is the best $29.95 that I spend every month.  Keep up the good work.
Saundra Jackson

=====================Site Review Response  (1)===============
From:Terry Schroeder
Hi, and thanks Bogdan for another great newsletter!
I'd like to respond to Ken Cline and his request for a
site review at
Mr Cline, I like your graphics on the left side of the
page, and also the opening philosophy, or grabber, if
you will.
But there are a couple of things that I would change
in order to make it more readable, and also to present
a better image.
First, proofread and correct the punctuation. This is
nitpicking, but you'd be surprised how many people
will just skip by a page with periods(or quotation
marks ;)) missing.
Second, I would break up the text a little bit. Have
you ever heard of "white space"? This is a technique
that sales copy writers know very well. It is simply
the breaking up of a lengthy text into readable
fragments to hold your readers attention.
In other words, write three or four lines(no more than
six) and then double space to leave a bit of a gap
between paragraphs or ideas. You'll be amazed how much
better this works! You need to have a little 'ebb and
flow' to your copy to hold your readers interest.
I would also use the <BOLD> attribute on your key
words and phrases, just to highlight them and draw
attention to them. Don't overuse this, but it can be
very effective.
Another trick I've found to be very effective is to
use a P.S., like  down below your graphic, instead of
just copy. People ALWAYS read the P.S., and it helps
to re-inforce your main message.
In closing, I like the overall design, and I hope you
take this constuctively, as I've intended. With just a
couple of easy changes, I think your site would be
much better at holding your readers attention. Thank
you!  --Terry Schroeder,
Network( Contact Terry at

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=====================G u e s t   A r t i c l e   (1)===============
Don't Stop Promoting Your Ezine : 8 Tips For Getting Subscribers
By Detlev Reimer
You've made the decision to publish your own ezine. Congra-
tulations ! But from now on,  you must take your time to promote
it 7 days a week . Your goal must be to grow your ezine day by
day in order to become successful .
How can you accomplish this task ? Below,  you'll find some
suggestions :
a.) Forums
Here, you have the chance to show that you are an expert in your
field by answering questions in your area of expertise . If you post
answers regularly and perhaps if you ignite some discussions, you
can become very well known.
Make sure you have an interesting headline and that you are not
just setting Re: (Question) for your answer . You want people to
click on your thread, so be creative with your headlines ....
Most forums allow you to leave your signature file in your message.
But don't leave your sig-file if you ask questions yourself and don't
start blatantly promoting your products and services. This is consi-
dered spamming and could cause flaming you.
Some popular Internet marketing forums are :
b.) Ad Swaps
Write to ezine publishers in your field and ask them to do an ad
swap with you. Test the results of these Ad Swaps for 1 or 2
issues. Then you can rate the success of your ads and consider
swapping for multiple issues if you got results from them or you
can drop them if they are not so successful .
Stay in your field of expertise and don't do ad swaps with ezines
which are not related to your subject. You want to have targeted
readers of your ads, don't you  ? If you send your Ad Swap to a
newsletter with, let me say "Pet Lovers" , and your ezine is related
to Internet marketing then it just can't bring you the desired results.
c.) Free Ezine Ads
For several reasons you should consider subscribing to ezines
which give you free ezine ads. It's a very targeted audience and
with intriguing headlines, you might be able to get some good
responses from it. But you have to make sure that your ezine ads
are really read by the other subscribers of their ezine.
Therefore, you should send your ads only to those ezines which
on the one hand have enough subscribers (1000+) and which on
the other hand publish their free ezine ads in their main issue in
which they publish their articles as well.
If they just send out a separate issue with all their free subscriber
ads in it, chances are great your ad won't be read. It will either
get lost in a flood of ads or the issue will be deleted immediately
if it arrives at the inbox of their subscribers. It's not a good deal
even if it's free ...
Test and track your results and decide which ezines bring you the
best results (subscribers) and concentrate your efforts on these .
c.) Recommendations
Make your fellow ezine publishers an offer they can't resist for
recommending your ezine to their subscribers. This can be a free
solo ad, a reciprocal link or something of similar value. Especially,
for those publishers with a list that is many times bigger than your
own, you have to use your best arguments to convince them of
your offer's value for them.
d.) Your Website
If you get a decent amount of traffic, your website should also be
a good source of new subscribers. But your website must clearly
state the benefits of a subscription to your ezine or you will fail. If
a potential subscriber doesn't know what he will get in return for
giving his email address, you bet that he won't bother to sign up
for your ezine.
State the benefits, make clear that you keep their contact data
strictly confidential and give your visitors the possibility to view
back issues so they can visualize how your ezine will help them .
Your ezine should offer something special which cannot be found
anywhere else. These could be exclusive content, resources, ad-
vertising options etc. etc.
e.) Ezine Directories
Submit your ezine to as many of the ezine directories as you can.
Use a description that makes the readers curious and excited
about becoming a subscriber of your newsletter. Offer free incen-
tives and exclusive content.
A list with about 60 ezine directories can be found at :
f.) Ezine Announcement Lists
There are a lot of free ezine announcement lists, too. These can
bring you subscribers as well . Most of them are at Yahoogroups,
Topica and Smartgroups. You have to subscribe to them first and
they have certain guidelines for posting. Be sure to read them first
to make sure you don't violate their rules .
In some groups, only the moderator may post. These are only
useful if you are searching for other ezines to subscribe to, not for
announcing your own newsletter.
A list with lots of announcement groups can be found here :
g.) Writing Articles
This is one of my favourite methods for getting traffic and sub-
scribers and it's the favourite method for many of the top internet
marketers, too . By showing that you know about your topics,
you set yourself up as an expert. This improves the relationships
with your customers, potential subscribers and other newsletter
Besides this, it has the effect that the URL from your resource
box helps you to improve your link popularity. This, in exchange
can boost your rankings at the search engines.
If you focus on one of each methods every single day, you can
almost guarantee that it will bring you a steady flow of new

Feel free to use the article with this resource box  included .
Detlev Reimer is the publisher of the 1A IMS-Newsletter which
gives you tips and tricks on organizing your marketing data, web
site and ezine promotion and testing and tracking ads. Subscribe
to his free newsletter and get 3 free gifts for subscribing :
or sign up at


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=====================Joke of the Day   (1)===============
Japanese eat very little fat and suffer fewer heart attacks than the
British, Canadians or Americans.
On the other hand, the French eat a lot of fat and also suffer fewer heart
attacks than the British, Canadians or Americans.
The Chinese drink very little red wine and suffer fewer heart attacks than
the British, Canadians or Americans.
The Italians drink excessive amounts of red wine and also eat a lot of fat,
but suffer fewer heart attacks than the British, Canadians or Americans.
Conclusion: Eat & drink what you like. It's speaking English that kills